I Never Cared About Branding—Now I’m Building A Brand That Actually Matters

I Never Cared About Branding—Now I’m Building a Brand That Actually Matters | 204

2M ago 9:55

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In this video, I break down why I ignored branding for years—and why that was a massive mistake.

Here’s the truth:

If you’re confused about your brand, your audience doesn’t stand a chance.

Branding isn’t about logos, fonts, and hex codes.

It’s about clarity. Positioning. Messaging.

And when I finally got that right, content creation became easier. My message clicked. My brand started to actually matter.

Here’s what I cover:

The biggest branding mistake I made for years
What’s actually inside a good brand guide
How to use the Brand Builder Template to get crystal clear on your message

If you want your content to land—and your audience to get you—this is the foundation.

Grab my free Brand Builder Template here: https://better.biz/systems/brand-builder

Video title ideas (for the algo):

Why I Ignored Branding (And Why That Was Stupid)
I Never Cared About Branding—Until It Cost Me
How to Build a Brand That Actually Connects
The Brand System I Wish I Had Years Ago

Connect with me:

Instagram: https://www.instagram.com/jerred.moon/
My site: https://better.biz/
Get My Book (Killing Comfort): https://bit.ly/killingcomfort

#branding #personalbrand #contentstrategy #messaging #entrepreneurship

Timestamps:

00:00 - Branding Isn’t What You Think It Is
00:30 - If You’re Confused, Your Customers Are Too
01:00 - The Brand Builder Template (Live Walkthrough)
01:30 - Why Clear Messaging = Unlimited Content Ideas
02:15 - Start Here: Your Positioning Statement
03:30 - Jerred’s Brand: From Better Human Business → Better
04:15 - “Better” Starts With Newsletters (Here’s Why)
05:00 - Mission: Things Don’t Get Easier—You Get Better
05:30 - Vision: Boring Ops, Bigger Life
06:00 - “Hoodie and Headphones” Poem—The Aspirational Identity
07:15 - Build a Brand That Gives You Time & Freedom
08:00 - The Three Core Messages That Drive Everything
08:45 - Core Phrase, Tone, Personality, Target Audience
09:15 - Fonts, Colors, Logo—Last, Not First
09:45 - Branding Wasn’t a Priority—Until It Had to Be

454 episodes