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Diary of an Insurtech

Rival Insurance Technology

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Diary of an Insurtech is your inside look at the world of insurance technology, brought to you by the team at Rival where innovation meets industry expertise. Hosted by Ellen Quinn, Stephanie Plangger, and Ashley Clouthier, we dive into the innovations and challenges shaping insurtech today. Smart conversations, real insights, and maybe a few laughs along the way!
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Elizabeth the First

Imperative Entertainment and House of Taylor

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In a world where “influence” equals follower counts and likes, there was one woman who, over the course of her career and half a century before, defined the meaning of influence and transformed its power. She went the distance by living a remarkable life beyond the dazzle - breaking ground as the first true influencer. Her name? Elizabeth Taylor. Narrated by Katy Perry, Elizabeth the First is a 10-episode podcast series exploring the life of Elizabeth Taylor as Hollywood icon, mother, wife, ...
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FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing ...
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Bat Minute

Sleepy Charlie Media

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Bat Minute is a podcast that originally investigated Tim Burton's 1989 movie 'Batman' one minute at a time, three days a week... and has now moved on to the next films in the franchise! Your intrepid hosts on this journey are Jon Parker and Niall McGowan! Episodes release on Mondays, Wednesdays and Fridays.
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For many of us, Stuckey's was such an iconic American brand during our childhoods. Road trips often included stops at Stuckey's for many treats - pecan log rolls in particular! Join us on this episode as Amanda Perry Carl chats with Stephanie Stuckey, Chair of the Board for Stuckey's. In this episode, we discuss the "sweet" comeback story of Stucke…
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Is your content strategy for 2026 ready to go? Or have you created your strategy without looking at updated information? Many content marketers are still prioritizing quantity over true audience value, and the rapid evolution of AI tools is demanding a major pivot. On this episode of FiredUp!, we dive into the core findings of the Content Marketing…
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In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels gre…
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In this first "Ask Me" episode, agricultural attorney Amanda Carl answers questions submitted by listeners. Topics in this episode include the denials or revocations of agricultural tax classifications, inverse condemnation, and suits against neighboring property owners and developers for flooding issues. This episode contains such great content, a…
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In saturated markets like San Francisco, AI billboards are everywhere, making your Out-of-Home (OOH) advertising nearly invisible. If your investment isn't building instant brand recognition and credibility, you’re wasting money. On this episode of FiredUp!, we dive into the strategy for making your OOH messaging stand out with Rick Robinson, CEO o…
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The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in your narrative is amplified. If your core message is shaky, you're losing control of your brand story. On…
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Join us on this episode as Amanda Perry Carl chats with Erik Larsen, Owner of TransformIT Technology Consulting. In this episode, we discuss some critical topics related to technology in the agricultural industry! Technology, particularly IT, are such important components of today's agricultural industry, so you will not want to miss "IT"!…
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The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On this episode of FiredUp!, we dive into the lost art of short form content and concise communication. The team breaks down the framewo…
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You've issued the press release, but the reporters aren't calling. The truth is, getting media coverage requires a proactive, tailored media pitch, not just a document on a wire. If you're missing out on detailed press mentions that could be building your brand, this episode is for you! On today’s episode of FiredUp!, we dive into the mechanics of …
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Is HubSpot causing more headaches than pipeline? Many startups and scale-ups fall into the trap of improper setup, leading to chaotic workflow creation and a dysfunctional marketing-to-sales handoff. On this episode of FiredUp!, we dive deep with Fiona Smith on how to unlock the full power of HubSpot. Learn the best practices for setting up scalabl…
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You know brand awareness is vital—especially with the rise of zero-click behavior and AI search—but securing the budget is impossible without clear measurement. Stop guessing and start quantifying! On this episode of FiredUp!, we dive into a practical, accessible framework for measuring brand awareness using simple, free proxy metrics. We'll show y…
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With THESE Angels around, you can count on all hell breaking loose! That's right, the Angels in question are Jon and Niall, of course! Oh and I guess our guests too, whatever. Join this SUPER TEAM as they delve into the wonders (?) of the year 2000, a land that time forget. Dance in your pants (underwear for you Americans!), slap on some KoRn, snif…
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Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from your target accounts? On this episode of FiredUp!, we dive into the latest ABM trends with DemandBase's Stephanie Quinn to discuss h…
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Join us on this episode as Amanda Perry Carl chats with Quinn Pittman and Grace Pittman from Quinn Pittman's Goat Milk Products. Quinn and Grace are amazing young "agripreneurs" (at only 18 and 14 years old) and you will be so inspired hearing their stories! In this episode, you will also hear some of the legal and regulatory issues that QPGMP face…
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As AI tools become a gatekeeper to your brand's visibility, a traditional SEO strategy is no longer enough. On this episode of FiredUp!, the team dives into generative engine optimization (GEO) and explains why it's a team sport. We unpack what geo is, its different citation sources, and how to align your PR, content, and SEO teams to improve your …
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Should we be utilizing AI in our content creation? While AI tools like ChatGPT can generate a blog post in seconds, many marketers and writers are questioning if the quality is worth the effort of editing. On this episode of FiredUp!, we explore the real-world implications of using AI for writing with former journalist and content strategist Keith …
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The growing backlash against AI-generated content is finally hitting the marketing sphere. Is your marketing strategy feeling the effects? On this episode of FiredUp!, Morgan, Nicole, and Chris sit down to explore why marketers and B2B buyers are pushing back against the overuse of artificial intelligence in content creation, how use of AI is affec…
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Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enough. This episode of FiredUp! dives deep into the data and trends revealing why buyers are more self-reliant and how AI is acting a…
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Join us on this "ugly" episode as Amanda Perry Carl chats with Ben Moore, CEO and Founder of The Ugly Company. Amanda and Ben discuss Ben's family's farming legacy in California's Central Valley, how Ben was inspired to get into the food waste upcycling industry, and the amazing things that The Ugly Company is doing in this space. In this episode, …
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Are your senior executives ready for media interviews? In today's competitive landscape, being an effective spokesperson is a crucial skill, yet many leaders are unprepared for the challenges of an interview. On this episode of FiredUp!, Morgan McLintic and Chris Ulbrich discuss the fundamentals of spokesperson readiness, from mastering key message…
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Is your content getting lost in the "sea of sameness" created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it's harder than ever to stand out and capture valuable first-party data. On this episode of FiredUp!, Morgan McLintic and Nic…
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Are you a startup founder looking to disrupt an industry with AI, but unsure how to secure significant funding? Do you want to understand what it takes to get noticed by top-tier VCs and build a category-defining company? In this episode of Funded, we speak with Aaron Cannon, Co-founder and CEO of Outset, an AI-moderated research platform, as he sh…
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Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discuss why executive visibility is having a moment, how to get your CEO's content to stand out, and the crucial commitments required f…
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Are you trying to name a new startup or product in the age of AI search? With brand credibility and discoverability being more critical than ever, the old rules of naming no longer apply. Tune into this special 100th episode of FiredUp! as we welcome back our very first guest, naming expert Anthony Shore, to discuss the latest trends and strategies…
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Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the intricate details of the funding process, from navigating venture capital firms to managing international complexities? In this episode of Funded, we dive deep into the real-world experience of Mark Orttung, CEO of Projectworks, as he shares the nitty…
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Join us on this exciting episode as Amanda Perry Carl chats with Steven Hall, Executive Director of the Citrus Research and Field Trial ("CRAFT") Foundation. Amanda and Steven discuss all things agricultural law in Florida. Steven shares some fascinating stories from his time as General Counsel and Deputy Commissioner at the Florida Department of A…
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Are you struggling to get your press releases seen in the age of AI search? With buyers increasingly using tools like ChatGPT and Perplexity for their research, traditional PR strategies need an update. Tune into this episode of FiredUp! to discover how Generative Engine Optimization (GEO) is reshaping the press release landscape and what you must …
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Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whether corporate blogging is dead, especially with new AI tools and shifting buyer behaviors. In this episode of Fired Up, we dive d…
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Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and…
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We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content…
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In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived but thrived in the AI era, Firebrand experts Nicole and Morgan sit down to unpack the historical significa…
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Join us on this episode as we chat with Dr. Michael Olexa, University of Florida Ag Law Professor and Director of the UF/IFAS Center for Agricultural and Natural Resource Law. Professor Olexa played an instrumental role in host Amanda Perry Carl's decision to attend law school and her career in ag law! On this episode, we discuss all things ag law,…
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Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your business. To address these massive concerns, Rich Kahn, co-founder and CEO of Anura.io, an ad fraud solution, joins us on …
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With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are the steps they need to take to start building it? To answer these questions, we sit down with Loreta Tarozaite, founder of strategic…
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Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their content to be not just searchable but AI-friendly. One of our very own Firebrand team members, Shane Jordan, joins us on the podcast th…
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In this episode of Diary of an Insurtech, we sit down with John Higginson, tech leader and strategic advisor at Rival. John shares how his early love of science fiction led to a career in software, how he thinks about AI’s real-world impact, and why simplicity and focus are key to making innovation work in insurance. From product strategy to the fu…
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THIS EPISODE REALLY STINKS! That's right, huff away and take in two nostrils full of that eggy goodness - the Bat Minute crew have teamed up with Brittany once more, this time to get a whiff of this year's most pungent publication - it's the Harley Quinn Fartacular! Toot on! Shockingly, this is actually sweet, not stinky - join us for our discussio…
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TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through multiple ownership transitions and, more recently, has gone through yet another transition. This week, epis…
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The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back seat when crisis arises. Nick Lagalante, the founder and CEO of Fractional 360, joins the podcast today to uncover the intricate s…
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In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality. Whether it’s tariffs, rising interest rates, or the rising popularity of AI, marketing leaders are finding themselves in a challenging position to navigate the industry and reach their audience through the extra noise. That said, we wanted to take some time …
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Sex. Murder. Mystery. Welcome to the party. To celebrate the life of our former Bat, the crew get together to discuss one of his OTHER finest performances - it's Gay Perry time! So get your feet off the desk, hold your pee near corpses and get yourself knee-deep in... never mind, I can't finish that. KISS KISS BANG BANG, BABY! Today's guest: Dave P…
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As marketers, we spend a lot of our time getting people to sign up on our website, converting them into leads. Too often, the job can feel done after this, but we’re far from it. Those free trial and freemium users need to be onboarded, engage with the product, and get enough usage out of it to be willing to pay for it. Claire Heginbotham joins the…
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In this episode of Diary of an Insurtech, we’re joined by Caroline Schweppe, Principal at Carosch Inc., to talk about what makes innovation meaningful in the Canadian insurance ecosystem. Caroline shares her journey from filing clerk to broker to strategic advisor, how her family legacy in insurance shaped her perspective, and what she looks for in…
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Getting your startup’s message heard can feel like an uphill battle. And in the crowded startup market, making your message crystal clear isn’t just a nice-to-have but a matter of survival. To help you stay afloat, Nicole and Ian sit down on the podcast this week to explore how startups can cut through the noise and communicate their value proposit…
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Navigating the competitive world of venture capital can be challenging for emerging entrepreneurs in need of funding. So, to uncover the secrets of VC engagement, we sat down with Kyle York, the co-founder and CEO of York IE, to get an idea of how VCs are making their deals, where they source their pipelines from, and how startups can strategically…
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In this episode of Diary of an Insurtech, we flip the mic and sit down with one of our own—Stephanie Plangger, VP of Product at Rival. Stephanie shares her journey into the insurance world, how her background in design shapes her approach to product leadership, and what she sees on the horizon for insurtech in Canada. From user experience to strate…
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The conclusion is here! Part two of Bat Minute's discussion of Vera Drew's wonderful film 'The People's Joker' has landed for your delight - now, what's ya name and pronouns, huh? It's time to make that smile real, one more time! The next episode follows... soon! Same Bat Pod, different Bat Minute! Join us on Facebook at the Bat Minute Listener's C…
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Choosing the right digital marketing agency can be a complex and challenging process for businesses, especially startups. Fortunately, we have considerable insight into this process and know exactly what it takes to navigate the selection process, so you can set yourself up to maximize the agency’s effectiveness within your startup. This week, epis…
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With the uptick in people integrating AI into their workflow, we’re starting to uncover some of the downsides of this rapidly evolving tool. Marketers are finding themselves in a crossroads and asking the question, will generative AI elevate our strategies or reduce us to a sea of bland, algorithmic sameness? The answer: It all depends on how you u…
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In the first episode of this two-part spectacular your Dynamic Duo finally breathe deep of that Smylex in order to bring you a coming-of-age story of self-discovery like no other - it's time for The People's Joker to hit the stage! Vera's here, puddin'. The next episode follows... soon! Same Bat Pod, different Bat Minute! Join us on Facebook at the…
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