Interactive Content in the AI Era

FiredUp! - The Startup Marketing Podcast « »

21d ago 29:20

Content provided by Firebrand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Firebrand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Is your content getting lost in the "sea of sameness" created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it's harder than ever to stand out and capture valuable first-party data. On this episode of FiredUp!, Morgan McLintic and Nicole Pytel discuss why interactive content can be the solution to these challenges, helping you boost engagement, collect rich data, and differentiate your brand. This week, episode 102 of the FiredUp! podcast is about interactive content in the AI era!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares the importance of interactive content in the new era of AI and actionable steps you can take right now to optimize the way you use the data collected through interactive content.

Morgan, and Nicole discuss:

The rise of interactive content due to AI, allowing for quick content creation and consumption changes.
The value of assessments in providing actionable advice and adding value to the user.
How to best use data collected from interactive content in things for lead nuturing and sales insights.
Best practices for distributing and promoting interactive content, including paid and organic channels, email, and employee sharing.

Think about an existing lead generation asset you have, like a guide or playbook. How can you turn it into a more interactive, "choose your own adventure" experience?

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

X (Formerly Twitter)

Work with Firebrand

Apply to Be a Podcast Guest

Send us a text

Chapters

1. Interactive Content in the AI Era (00:00:00)

2. Why Interactive Content Matters in the AI Era (00:00:20)

3. Types and Examples of Interactive Content (00:02:06)

4. Implementation: How Easy Is It to Get Started? (00:04:46)

5. Leveraging Data from Interactive Content (00:09:29)

6. Lead Quality & Avoiding Junk Form Fills (00:19:06)

7. Next Steps & Practical Advice for Marketers (00:26:22)

107 episodes