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Converting Trials Into Paying Customers with Claire Heginbotham
Manage episode 482858475 series 3511536
As marketers, we spend a lot of our time getting people to sign up on our website, converting them into leads. Too often, the job can feel done after this, but we’re far from it. Those free trial and freemium users need to be onboarded, engage with the product, and get enough usage out of it to be willing to pay for it. Claire Heginbotham joins the podcast today to do a deep dive into the art and science of onboarding, including the critical strategies SaaS companies can use to guide potential customers from initial sign-up to full product adoption. This week, episode 88 of the FiredUp! podcast is about converting trial users!
In this episode of the FiredUp! podcast, Claire Heginbotham shares her tips on creating personalized onboarding experiences that keep users engaged in your product and actionable steps you can take right now to nurture these free trial and freemium users, turning them into valuable paying customers.
Claire Heginbotham is a SaaS onboarding strategist and founder of Copy Island who is passionate about optimizing early product experiences to turn new users into committed customers. Since 2018, she's helped B2B SaaS companies transform their approach to user activation through her Unstoppable Email Onboarding Framework, enabling CMOs to leverage email for increased engagement, retention, and paid conversions.
Claire and Morgan discuss:
- Conversion metrics for converting free trials and freemium users into paying customers.
- Tailoring onboarding email and in-app experiences for an effective onboarding flow.
- Optimize welcome and sequence emails to re-engage users who have ghosted after signing up.
- Tips for improving email open rates by crafting compelling and valuable subject lines.
- Regularly reviewing and updating onboarding content for relevance.
Don't let potential customers slip away. Start reimagining your onboarding process today by focusing on user experience, personalization, and demonstrating immediate value. Your next great customer is just one thoughtful interaction away.
LINKS MENTIONED:
Product-Led Onboarding by Ramli John
CONNECT WITH CLAIRE HEGINBOTHAM:
Email: [email protected]
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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Chapters
1. Converting Trial Users with Claire Heginbotham (00:00:00)
2. Common Metrics for User Conversion (00:02:35)
3. Effective Onboarding Flows (00:03:46)
4. Critical Milestones and User Engagement (00:05:03)
5. Email Verification and User Qualification (00:07:41)
6. Personalization and User Segmentation (00:10:36)
7. Behavioral Triggers and Product Adoption (00:16:32)
8. Engagement Strategies and Win-Back Strategies (00:30:41)
9. Optimizing Email Open Rates (00:31:00)
10. FiredUp Five Segment (00:46:01)
11. How to Connect with Claire (00:51:32)
89 episodes
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