Why Your Content Is Getting No Clicks FiredUp! - The Startup Marketing podcast

FiredUp! - The Startup Marketing Podcast »

3d ago 38:11

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Getting your startup’s message heard can feel like an uphill battle. And in the crowded startup market, making your message crystal clear isn’t just a nice-to-have but a matter of survival. To help you stay afloat, Nicole and Ian sit down on the podcast this week to explore how startups can cut through the noise and communicate their value proposition effectively. This week, episode 87 of the FiredUp! podcast is about why your content is getting no clicks!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares their expert insight for how to cut through the clutter, speak directly to your audience, and transform complicated narratives into compelling, actionable stories that resonate across media, potential customers, and the industry as a whole.

Nicole and Ian discuss:

Startup messaging requires regular review and refinement to grow and evolve alongside the company.
Messaging should be tailored to the people you’re speaking to (CEOs, CTOs, media, etc.)
Authenticity matters; don’t be afraid to inject personality and human elements into your communication.
Case studies and customer stories are valuable for validating your messaging.
Distribution is key: spend one-third of your time creating content and the other two-thirds of your time distributing it.

Your messaging should be a living document that adapts to market changes, competitor landscapes, and your company's growth. Remember, if your audience isn't engaging, they're silently telling you something isn't working. Regularly test, measure, and refine your approach to ensure your message not only makes sense but also makes an impact.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

LINKS MENTIONED:

Make it make sense! Why your message isn’t landing, and how to fix it by Niall Cook

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Chapters

1. Why Your Content Is Getting No Clicks (00:00:00)

2. Messaging Evolution: Why Startups Outgrow Their Original Story (00:03:45)

3. Audience Matters: Crafting Messages for Different Personas (00:12:30)

4. Beyond the Press Release: Content That Actually Engages (00:22:15)

5. The Power of Authenticity in B2B Communication (00:30:50)

6. Case Studies and Social Proof: Validation Through Real Stories (00:37:20)

7. Measuring Success: How to Know Your Messaging is Working (00:42:05)

8. Closing Thoughts: Making Your Message Make Sense (00:47:30)

88 episodes