How to Be a Great Spokesperson

FiredUp! - The Startup Marketing Podcast « »

3M ago 39:12

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Are your senior executives ready for media interviews? In today's competitive landscape, being an effective spokesperson is a crucial skill, yet many leaders are unprepared for the challenges of an interview. On this episode of FiredUp!, Morgan McLintic and Chris Ulbrich discuss the fundamentals of spokesperson readiness, from mastering key messages to handling tough questions and ensuring your message is heard. This week, episode 103 of the FiredUp! podcast is about how to be a great spokesperson!

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In this episode of the FiredUp! podcast, the Firebrand team shares why it is important to have a senior executive as a spokesperson and actionable steps you can take right now to prepare your executives to give awesome interviews.

In this episode, Morgan and Chris discuss:

Understanding the role of a spokesperson and the importance of aligning your agenda with a journalist’s.
The difference between marketing messages and media messages, and the importance of internalizing the media messages before the interview.
How to build professional relationships with reporters the right way.
The importance of taking the time to prepare for an interview and how your PR team should help you.

Think about the last time you or a senior leader did a media interview. Were you truly prepared? Share this episode with your team and start preparing for your next opportunity.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Chapters

1. How to Be a Great Spokesperson (00:00:00)

2. Understanding the Role of a Spokesperson (00:01:00)

3. Preparation and Key Messages (00:03:54)

4. Building Relationships with Reporters (00:07:21)

5. Converting Interviews into Articles (00:11:07)

6. Reporter's Expectations from Spokespersons (00:13:02)

7. Preparing for the Interview (00:23:27)

8. Handling the Interview (00:31:08)

9. Following Up After the Interview (00:34:17)

10. Final Thoughts and Next Steps (00:37:54)

119 episodes