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An Introduction to GEO with Shane Jordan
Manage episode 488248364 series 3511536
Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their content to be not just searchable but AI-friendly. One of our very own Firebrand team members, Shane Jordan, joins us on the podcast this week as we break down these shifts in search behavior and unpack the best practices for staying ahead of these changes. This week, episode 92 of the FiredUp! podcast is about an introduction to GEO!
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In this episode of the FiredUp! podcast, Shane Jordan shares the difference between GEO and traditional SEO, best practices for optimizing content for AI, and actionable steps you can take right now to balance SEO and GEO strategies effectively.
Shane, Morgan, and Nicole discuss:
- Search behavior is shifting away from Google links and toward AI chatbots; however, GEO is not a replacement for SEO, but rather an evolution of it.
- Best practices for structuring your content to optimize AI visibility.
- Key metrics that measure AI traffic and give insight into search behavior.
- SEO still remains essential for driving high-intent traffic to your site.
Take this as an opportunity to do an audit of your most important web pages. Are they AI-friendly? Do they answer key questions? And do they demonstrate clear expertise in your field? If not, now is the time to edit and adapt!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
LINKS MENTIONED:
5 Ways to Boost Brand Visibility in AI Search Results
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Chapters
1. An Introduction to GEO with Shane Jordan (00:00:00)
2. AI Chatbots Transform How People Find and Consume Information Online (00:02:30)
3. Tactical Strategies for Structuring Content to Appear in AI-generated Results (00:08:45)
4. Tools and Techniques for Tracking Visibility and Engagement (00:15:20)
5. Understanding the Impact of AI on B2B Purchasing Decisions and Research Behaviors (00:22:10)
6. Actionable Tips for Getting Started with GEO (00:27:38)
106 episodes
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