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How to Write Short
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The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On this episode of FiredUp!, we dive into the lost art of short form content and concise communication. The team breaks down the framework for developing a single, strong unified message based on your product-market fit, share powerful editing techniques, and discuss the "writing as performance" mindset to ensure every word counts and your audience is instantly engaged. This week, episode 112 of the FiredUp! podcast is about how to write short!
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In this episode of the FiredUp! podcast, the Firebrand team shares the importance of short, concise writing to quickly show your audience your value and actionable steps you can take right now to practice concise writing.
Morgan, Nicole, and Chris discuss:
- Deciding on your single, core message derived from your product-market fit before writing a word.
- Using a structured editing approach, with multiple passes, to make your copy more concise.
- The importance of a strong, compelling hook at the beginnin of your copy and how to achieve it.
- Thinking of “writing as performance” to help create stand-out copy that doesn’t hide in the shadows.
The longer your content is, the less likely it is to be read and understood. Take one of your recent long-form pieces and apply the three-pass editing technique—how much word count can you cut while still delivering your core message?
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
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Chapters
1. How to Write Short (00:00:00)
2. Startup Messaging Struggles (00:02:16)
3. The Role of Stakeholders in Content Creation (00:05:39)
4. Crafting an Effective Hook (00:08:15)
5. Editing Techniques & the Role of AI (00:13:26)
6. Creativity vs. Clarity in Short Writing (00:19:45)
7. Common Mistakes & Using Data Effectively (00:25:38)
8. Training for Short-Form Excellence & Conclusion (00:29:42)
115 episodes
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