How B2B Buyer Behavior is Changing

FiredUp! - The Startup Marketing Podcast »

4d ago 42:05

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Are you feeling the shift in how B2B buyers are researching and purchasing solutions? In today's landscape, shaped by new AI technology and ongoing economic pressures, the traditional marketing playbook is no longer enough. This episode of FiredUp! dives deep into the data and trends revealing why buyers are more self-reliant and how AI is acting as a "gatekeeper" to their shortlists. Join us as we explore what this means for your content strategy and how you can adapt to meet buyers where they are. This week, episode 104 of the FiredUp! podcast is about how B2B buyer behavior is changing!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team shares the tremendous role of AI in buyer research and actionable steps you can take right now to build substantial brand trust.

Morgan and Nicole discuss:

The impact of AI and AI-powered search on B2B buyer behavior and marketing strategies.
The evolving role and structure of buyer committees in the purchasing process.
The increasing importance of brand trust, user reviews, and third-party validation.
Navigating economic pressures: adapting product offerings, pricing, and marketing to tighter budgets and longer sales cycles.

Do you have content that speaks to the different personas on a buying committee? Think about your full-funnel content journey and where you have gaps.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

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Chapters

1. How B2B Buyer Behavior is Changing (00:00:00)

2. The Interplay Between AI Search and Traditional Search (00:04:43)

3. The Evolving Role of Buyer Committees (00:11:36)

4. Building Brand Trust and the Power of User Reviews (00:24:22)

5. Navigating Economic Pressure and Budget Constraints (00:28:32)

6. Key Marketing Strategies for Modern Startups (00:34:44)

107 episodes