Best Luke Szkudlarek Podcasts (2025)

1
#37 Teams in Hell: Fixing Bad Management & Building High-Trust Teams with Hugo Pereira 28:01

7d ago28:01

28:01

In this episode, I sit down with Hugo Pereira author of Teams in Hell, to talk about what really breaks teams… and how to fix it. We dig into why modern leadership still borrows from outdated factory-era models, how goal-setting loops turn into traps, and the difference between reactive task-mode and meaningful progress. Hugo shares powerful mindse…

1
#36 The 3 Systems That Scale: How to Grow Without Burnout with Yasmine Khater 29:04

23d ago29:04

29:04

In this episode, I’m joined by Yasmine Khater who’s helped businesses generate over $100M in revenue without sacrificing wellbeing. We break down the three core systems every founder needs to scale to 7-figures: a streamlined sales engine, tested marketing that drives ROI, and a hiring approach that supports intentional growth. But we go deeper Yas…

1
#35 The Evolving Role of the CMO: Strategy, Brand, and Leadership with Kyle Lacy 26:34

1M ago26:34

26:34

In this episode, I sit down with Kyle Lacy CMO at Jellyfish, book author, and seasoned growth advisor to unpack what it really takes to succeed in today’s CMO role. Kyle shares the key traits that separate average marketing leaders from great ones, the importance of tying marketing to revenue, and why strong alignment with sales, customer success, …

1
#34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević 31:46

1M ago31:46

31:46

Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing l…

1
#33 Community-Led Growth & Word-of-Mouth Marketing with Andy Lambert 31:53

2M ago31:53

31:53

In this episode, I sit down with Andy Lambert, co-founder of ContentCal and now Senior Product Manager at Adobe Express, to explore the power of community-led growth and word-of-mouth marketing. Andy shares the strategies behind engineering organic brand advocacy, building spheres of influence, and why psychographics matter more than demographics w…

1
#32 Go-To-Market Execution & Scaling to $100M with Sangram Vajre 31:06

2M ago31:06

31:06

In this episode, I sit down with Sangram Vajre, to break down the essential go-to-market strategies that separate companies that scale from those that stall. Sangram shares battle-tested lessons from scaling businesses to $100M+, what he learned working under Mark Benioff at Salesforce, and why focus is the key ingredient to winning in today’s comp…

1
#31 Product-Led Growth (PLG) Beyond SaaS: Lessons and Insights with Andrew Capland 36:30

2M ago36:30

36:30

In this episode, Andrew Capland, a product-led growth (PLG) advisor and former growth leader at Wistia and Postscript, shares how PLG strategies can drive success beyond the SaaS world. Discover how businesses in various industries can leverage product-led principles to improve customer acquisition, engagement, and retention—without relying solely …

1
#30 Mastering Teamwork: Behavioral Science and Data-Driven Insights to Drive Strategy Implementation & Growth with Marci Schnapp 30:03

4M ago30:03

30:03

In this episode, Marci Schnapp, founder of CollabGenius, shares how behavioral science and data-driven assessments can revolutionize team-building. Discover how to identify key roles like "vision movers" and "action movers" to create cohesive, growth-focused teams and eliminate inefficiencies in collaboration. Marci explains why traditional persona…

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#29 Cold Email vs. LinkedIn: The Debate on Demand Generation with Bharadwaj Giridhar 35:22

4M ago35:22

35:22

Bharadwaj Giridhar, founder and CEO of Inboxpirates, explores the pros and cons of cold email and LinkedIn as demand generation tools. With insights drawn from helping clients like Google, and Microsoft, Bharadwaj compares the effectiveness of each platform, discussing when and how to use them to drive B2B growth. He highlights the key metrics and …

1
#28 AI Agents and the Future of Marketing Technologies 28:39

5M ago28:39

28:39

In this episode, Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, explores the transformative role of AI in marketing. From the rise of intelligent AI agents to the evolution of marketing technology platforms, Scott explains how these innovations are reshaping the industry. He also shares insights…

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#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher 26:56

6M ago26:56

26:56

In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average. Nick…

1
#27 AI-Powered Marketing: Mike Allton on Next-Level Content Creation, Strategic Decisions, and SEO Mastery 30:00

6M ago30:00

30:00

In this episode, Mike Allton, chief storyteller at Agorapulse and host of AI in Marketing, dives into how AI is reshaping the future of digital marketing. He shares cutting-edge tools and techniques for leveraging AI in content creation, revealing how marketers can generate impactful, relevant content at scale. Mike also explores the role of AI in …

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#25 Scale Up Faster - Deep Secrets of 300+ Companies That Doubled Revenue Each Year Over Multiple Years with Pete Martin 31:56

6M ago31:56

31:56

In this episode, Pete Martin, a six-time founder, reveals his top findings from his work on over 300 fast-scaling companies that doubled their revenue over multiple consecutive years. The insights are from his latest book, Scale Up Faster, where he uncovers the winning tactics used by the fastest-growing companies. Pete shares real-world examples o…

1
#23 Grow Fast, Stay visible, and Build an Agency That Stands Out: Jonny Tooze on Agency Success, Strategic Growth and LinkedIn Dominance 26:50

6M ago26:50

26:50

In today’s episode, we dive into how to grow an agency business at lightning speed. Jonny Tooze, entrepreneur, agency coach, and CEO of Pimms Associates, reveals the two fastest ways agencies scale: creating unstoppable hype and building an industry reputation through exceptional work. Whether you’re known for being everywhere or delivering flawles…

1
#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies 28:02

7M ago28:02

28:02

In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad tech supply chain, and the unchecked power of Google’s monopoly in the digital advertising landscape. Clair…

1
#22 Pure Creativity, No AI, No BS - How To Create Content That Drives Audiences To Take Action with Kevin Rapp 31:31

7M ago31:31

31:31

I had a lot of lightbulb moments in my conversation with Kevin Rapp, Chief Creative Officer and Co-founder at Ultra Friends - specialising in creating advertising content that drives audiences to take action. Kevin has this direct, honest and cheerful approach creative work that is refreshing to listen to. He's got so much experience and in this ep…

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#21 Breaking the Feast and Famine Cycle: Tony Wilson on Consistent Growth and Financial Stability for Digital Agencies 30:50

7M ago30:50

30:50

In this episode of Fixing the Game, Tony Wilson, fractional CFO and founder of Accquip, shares his expert insights on the financial health and growth strategies for digital agencies. Tony dives into why most agencies underinvest in sales and marketing, advocating for a 15-20% spend to drive real pipeline growth. We also explore value pricing vs. ho…

1
#20 Building Trust at Scale: Dan Englander on Agency Growth, Strategic Outreach, and Relationship Sales 24:35

7M ago24:35

24:35

In this episode, Dan Englander, CEO of Sales Schema and author of Relationship Sales at Scale, shares his proven strategies for scaling agency growth and building meaningful client relationships in a digital world. We dive into the nuances of outbound email outreach, the importance of trust in B2B sales, and how to avoid the common pitfalls of mass…

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#19 Dominating Google Ads: Insider Strategies to Overcome Challenges and Boost Your Campaigns with Boris Beceric 38:38

8M ago38:38

38:38

In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless o…

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#18 How to Turn Your Business into a Sellable Asset, Agency Growth and Successful Exits with Jonathan Baker 39:17

8M ago39:17

39:17

In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for achieving sustainable growth, from the early stages of scaling to navigating the complexities of M&A transa…

1
#16 The Innovative Growth Hacks for Personal Finance Startup - Making Splint Invest a Leader in Alternative Investments with Dmitry Patuk 59:20

9M ago59:20

59:20

############### 60 Euro Gift ############### Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a product on my podcast, but this is a special case and I'm a user & fan myself so I thought to spread the love …

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#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King 50:33

9M ago50:33

50:33

In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with th…

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#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies 47:05

9M ago47:05

47:05

Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive. We delve into the evolving role of marketing agencies and th…

1
#14 Learn How to Grow Your Agency or Your Professional Services Business - Fundamental Lessons for Agency Owners from a Seasoned Coach for Agencies - Karl Sakas 55:12

9M ago55:12

55:12

This is a "must listen" for all agency owners and owners of professional service companies. Karl Sakas is one of the most recognised and experienced agency coaches in the world, he worked with hundreds of companies and it was a pleasure to talk to get his insights. Karl has a ready made framework and answer to all challenging questions and his syst…

1
#13 Podcasting and Audio Marketing as Growth Strategy & Content Marketing Amplifier with Nico Leuenberger - Podcastschmiede 44:02

9M ago44:02

44:02

Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice. In this episode, which we recorded at Podcastschmiede's studio we're diving into the transformative power of podcasts in audio & content mar…

1
#12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio 47:28

10M ago47:28

47:28

I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone …

1
#11 Challenges, Growth & Exit Strategies of Digital Agencies with Agency Coach & Consultant Janusz Stabik 39:40

10M ago39:40

39:40

I met Janusz Stabik, the founder of gyda.co a year ago when we seeked out some coaching for our agency business. Janusz and his team have tons of insights to various agencies of different sizes and profiles. I'm discussing with him the typical challenges of the agency business, including exit strategies, mental health of founders, profitability and…

1
#9 Tips to Work with Agencies for Business Owners and Combating Advertising Monopolies with Valerio Stallone, PhD @ Zurich University of Applied Sciences (ZHAW) 58:54

10M ago58:54

58:54

It was a pleasure to reconnect with Dr. Valerio Stallone to discuss the evolution and the role of agencies and their impact on performance. We also discuss the monopolies such as Google, meta and other big tech companies. We brainstorm ideas to find alternative strategies for growth. I particularly enjoyed this one as Valerio also asked me a lot of…

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#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy Hebdon 46:35

10M ago46:35

46:35

In this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google.…

1
#8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux 59:16

10M ago59:16

59:16

It was a pleasure to reconnect with David Arnoux, CEO at Growth Tribe, the leading EdTech company in Europe. David shares his growth insights from his work with hundreds of organisations and has unique views on the role of education in the company development and its performance. He's also one of the growth hacking pioneers in Europe and he shares …

1
#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar 54:48

10M ago54:48

54:48

Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and G…

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#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion 30:27

11M ago30:27

30:27

Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs. In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance. We're only scratching the surface here and the episode is meant to give a ge…

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#6 Exposing Google Ads: Hidden Dangers for SMEs with an ex-Googler and Google Trainer Lucia Yapi 51:56

11M ago51:56

51:56

The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeer…

1
#4 Growth Hacking B2B Sales Outreach with No Paid Media Involved with Dennis Teichmann 55:22

11M ago55:22

55:22

I'm talking to Dennis Teichmann, who sold his SaaS HR company in 2023. Dennis is currently involved in a number of ventures as an investor, founder or advisor. We talk about B2B sales and lead generation without spending a lot of money on advertising. He shares his secrets and advice on how to win first clients. I appreciate his directness and prag…

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#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár 1:13:50

1y ago1:13:50

1:13:50

Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc.By Luke Szkudlarek

1
#1 Understanding and Interpreting Your Digital Analytics, GA4 and others with Andrew Hood 52:27

1y ago52:27

52:27

My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms. In this episode we'll learn how to app…

1
#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora 48:02

1y ago48:02

48:02

I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal le…

Podcasts Worth a Listen

Luke Szkudlarek Podcasts

Podcasts Worth a Listen