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#28 AI Agents and the Future of Marketing Technologies
Manage episode 451699447 series 3587007
In this episode, Scott Brinker, VP Platform Ecosystem at HubSpot and Chief Marketing Technologist at ChiefMartec.com, explores the transformative role of AI in marketing. From the rise of intelligent AI agents to the evolution of marketing technology platforms, Scott explains how these innovations are reshaping the industry.
He also shares insights into the new skillsets marketing professionals need to stay ahead, emphasizing the importance of strategy, creativity, and adaptability in an AI-driven landscape. Whether you’re curious about AI’s impact on marketing operations or the tools driving this change, this episode is packed with actionable takeaways for modern marketers.
Tune in to discover what the future holds for marketing and how to thrive in this new era of innovation
Connect with Scott: https://www.linkedin.com/in/sjbrinker/
Chapters
1. #28 AI Agents and the Future of Marketing Technologies (00:00:00)
2. Understanding AI Agents and Automation (00:00:06)
3. Introducing Scott Brinker (00:00:37)
4. Future Roles in Marketing (00:00:45)
5. The Impact of AI on Marketing Strategies (00:01:31)
6. Generative AI Tools in Content Development (00:02:19)
7. AI in Data Interaction and Analytics (00:03:11)
8. Next Generation of Marketing Automation (00:04:26)
9. Real-World Examples of AI Agents (00:05:38)
10. The Evolution of Marketing Technology Platforms (00:10:05)
11. The Role of Humans in the AI Era (00:17:46)
12. Trigger Points for Business Change (00:24:39)
13. Personal Insights and Routines (00:25:57)
37 episodes
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