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#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora
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I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any business!
Chapters
1. #3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora (00:00:00)
2. About Joël and Peakora (00:00:45)
3. Startup enablement methodology & startup mindset (00:03:04)
4. Tools and challenges of startups at different stages (00:05:52)
5. Lead generation and marketing channels (00:09:12)
6. Cost of advertising and hacking LinkedIn (00:10:36)
7. B2B lead generation outreach (00:12:23)
8. Investing in paid media (00:14:08)
9. Alternatives to big tech or paid ads (00:17:28)
10. Owned channels & Product-Led-Growth (00:18:55)
11. Are the PLG principles new? (00:22:02)
12. Measuring the impact of PLG (00:24:10)
13. PLG and budget and resource allocation (00:32:44)
14. Experimentation framework and challenging status quo (00:34:06)
15. OKR framework application for growth (00:38:17)
16. Attacking big tech players & competing globally (00:42:13)
37 episodes
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