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#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies
Manage episode 445293002 series 3587007
In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad tech supply chain, and the unchecked power of Google’s monopoly in the digital advertising landscape.
Claire also highlights the urgent need for transparency, the role of ad fraud in organised crime, and how these issues impact the media industry. Join us as she discusses the ongoing efforts to hold big tech accountable and create a fairer, more transparent system for advertisers and publishers alike.
If you're curious about what's really happening behind the scenes in digital advertising, this is the episode for you.
Connect with Claire: https://www.linkedin.com/in/claire-atkin/
Chapters
1. The Broken World of Programmatic Advertising (00:00:00)
2. Meet Claire Atkin: The Ad Tech Watchdog (00:00:34)
3. The Dark Side of Digital Advertising (00:00:51)
4. The Mission of Check My Ads Institute (00:01:28)
5. Inside the Google Antitrust Trial (00:04:41)
6. The Impact of Google's Monopoly (00:06:55)
7. The Need for Transparency and Accountability (00:11:22)
8. The Hidden Complexities of Ad Tech (00:13:44)
9. The Impact on Advertisers and Consumers (00:14:32)
10. Shifting Towards Private Marketplaces (00:15:49)
11. Speculating Google's Breakup (00:16:34)
12. The Future of Digital Advertising Regulation (00:19:38)
13. Personal Insights and Productivity Tips (00:24:25)
37 episodes
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