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#26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher
Manage episode 449608265 series 3587007
In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average.
Nick also reveals the revenue-generation tactics that proved effective even in the turbulent 2023 market, spotlighting partnerships as a powerful driver for scaling up. Finally, he dives into the shifting agency landscape, where freelancers, fractional roles, and innovative cross-agency collaborations are defining the future of work.
If you want to harness these insights to future-proof your agency, don’t miss this episode!
Connect with Nick: https://www.linkedin.com/in/nicholaspetroski/
Chapters
1. #26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher (00:00:00)
2. Benefits of Specialisation (00:00:05)
3. Meet Nick Petroski (00:00:23)
4. AI in Agencies (00:00:37)
5. Nick's Journey into Agency Research (00:01:03)
6. Challenges in Finding Data (00:02:25)
7. Publishing the Digital Agencies Growth Report (00:03:29)
8. Insights from the Report (00:04:35)
9. Sales Complexity and Growth (00:06:41)
10. Effective RevGen Tactics (00:10:13)
11. The Role of Account Management (00:13:49)
12. Future Trends in the Agency Space (00:16:48)
13. Nick's Personal Routine (00:23:35)
37 episodes
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