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#35 The Evolving Role of the CMO: Strategy, Brand, and Leadership with Kyle Lacy
Manage episode 473843264 series 3587007
In this episode, I sit down with Kyle Lacy CMO at Jellyfish, book author, and seasoned growth advisor to unpack what it really takes to succeed in today’s CMO role. Kyle shares the key traits that separate average marketing leaders from great ones, the importance of tying marketing to revenue, and why strong alignment with sales, customer success, and product is non-negotiable.
We dive into brand building beyond buzzwords how internal culture and employee engagement fuel external brand success and why CMOs should revisit positioning regularly, not annually. Kyle also offers honest takes on how AI is reshaping marketing teams, the future of hiring, and why strategy will always outlast tactics.
If you're a marketing leader or aspiring to become one this conversation is a masterclass in modern CMO leadership, filled with real talk and actionable insights.
🔗 Connect with Kyle: https://www.linkedin.com/in/kylelacy/
Chapters
1. Introduction: What Makes a Great CMO? (00:00:00)
2. Strategic Advice for CMOs (00:01:50)
3. Revenue and Executive Presence (00:02:07)
4. Collaboration with Sales and Other Teams (00:02:57)
5. Measuring Marketing Impact (00:04:08)
6. Building and Scaling a Brand (00:05:41)
7. The Role of Mission, Vision, and Values (00:08:40)
8. Adapting to Market Changes (00:13:54)
9. Team Building and Leadership (00:17:38)
10. The Future of Marketing Teams (00:18:55)
11. Final Thoughts and Optimism for Marketers (00:23:56)
37 episodes
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