#32 Go-To-Market Execution & Scaling to $100M with Sangram Vajre
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In this episode, I sit down with Sangram Vajre, to break down the essential go-to-market strategies that separate companies that scale from those that stall. Sangram shares battle-tested lessons from scaling businesses to $100M+, what he learned working under Mark Benioff at Salesforce, and why focus is the key ingredient to winning in today’s competitive landscape. We also dive into the common pitfalls companies face when trying to grow, how to align your team around a clear market strategy, and the forcing functions that accelerate success. If you're looking for a blueprint to scale your business, this episode is packed with insights you won’t want to miss.
Connect with Sangram: https://www.linkedin.com/in/sangramvajre/
Chapters
1. 00:00 Introduction to Episode (00:00:00)
2. Guest Introduction (00:00:53)
3. Personal Growth and Entrepreneurship (00:01:40)
4. The Importance of Gross Margin (00:05:00)
5. Defining Go-To-Market Strategy (00:07:15)
6. The Role of the CEO in Go-To-Market (00:11:32)
7. Scaling Companies to $100 Million (00:12:27)
8. Navigating Growth Stages (00:13:51)
9. The Valleys of Death in Business (00:16:35)
10. Lessons from Mark Benioff (00:21:09)
11. Personal Growth and Mentorship (00:24:35)
12. Productivity Tips and Conclusion (00:26:56)
37 episodes