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#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion
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Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs.
In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance.
We're only scratching the surface here and the episode is meant to give a general overview of some of the challenges related to running Google campaigns and how's the industry changed over the years.
Chapters
1. #5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion (00:00:00)
2. Love and hate relationship with Google (00:00:59)
3. Challenges of small and medium size businesses - what's changed at Google (00:03:55)
4. The dark side of Google Premier Partner Agencies (00:06:00)
5. Google Ads Optimisation Challenges (00:07:30)
6. New campaign setup - tips & tricks (00:09:05)
7. Opportunities and alternatives for advertisers, incl. video content, personal branding, YouTube and more (00:12:50)
8. Is personal branding for everyone? (00:15:20)
9. The future of Google Ads (00:16:50)
10. Thoughts on Google Gemini / AI updates (00:18:17)
11. Budget allocation of a small business - where to invest? (00:18:57)
12. Personal branding tips for SMEs (00:21:50)
13. The role of the website and typical pitfalls (00:22:42)
14. Google Ads optimisation doing it yourself or with an agency (00:25:22)
15. Website content tips (00:27:05)
37 episodes
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