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#22 Pure Creativity, No AI, No BS - How To Create Content That Drives Audiences To Take Action with Kevin Rapp
Manage episode 444860052 series 3587007
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I had a lot of lightbulb moments in my conversation with Kevin Rapp, Chief Creative Officer and Co-founder at Ultra Friends - specialising in creating advertising content that drives audiences to take action.
Kevin has this direct, honest and cheerful approach creative work that is refreshing to listen to. He's got so much experience and in this episode you can really learn how to create better content for your advertising. Learn from Kevin who does it for clients, but also for himself - just look at his LinkedIn profile to see what I mean. He's a great inspiration and an awesome guest.
Connect with Kevin: https://www.linkedin.com/in/kevin-rapp-consulting/
Chapters
1. #22 Pure Creativity, No AI, No BS - How To Create Content That Drives Audiences To Take Action with Kevin Rapp (00:00:00)
2. Welcome and intro to Kevin (00:01:44)
3. How does the creative impact the business growth? (00:03:03)
4. Universal creative principles (00:05:43)
5. Creative process (00:09:26)
6. How creatives can save money or generate more revenue (00:12:21)
7. Generative AI and power of creative (00:13:57)
8. Systemize the creative process and workflows (00:18:29)
9. Outlook on creativity and the industry (00:23:30)
10. Kevin sharing his personal story on being underpaid and fixing that (00:25:53)
37 episodes
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