In this episode of "Go to Market with AI," Conor Jeffers interviews Lindsay Rothlisberger, Director of Revenue Operations at Zapier. With 16 years of experience, Lindsay shares her insights on: Implementing AI in RevOps to boost sales efficiency Creating seamless customer experiences Using AI for lead routing and call preparation Enhancing product …

Nate Roybal, an experienced leader in B2B sales and partnerships, sits down with Connor Jeffers to talk about steering the GTM strategy at Syncari. Learn how Nate leverages prompt engineering and AI to improve sales processes and promote innovation within Syncari's operations. Understanding his approach to integrating AI in everyday business, incre…

Join Aptitude 8's Connor Jeffers as he talks AI in the sales industry with Nina Butler, head of marketing at Regie.ai. Learn how generative AI platforms like Regie.ai are changing enterprise sales by personalizing content and improving engagement strategies. From hospitality to high-tech, the growth of sales templates to AI-driven prompts, and how …

Nick Zeckets, CEO of Air Traffic Control, shares how his platform is turning your existing content into a powerful tool to target your audience more effectively with AI. Learn how Air Traffic Control partnered AI technology is changing the way we look at sales, marketing, and customer engagement, by offering a fresh perspective on personalized cust…

Dive into the world of hyper automation with Kobi Stok, founder of Forwrd.ai, as he discusses the transformative power of AI in optimizing business processes across the GTM spectrum. Discover how Forwrd.ai is making AI accessible for RevOps teams, enabling smarter, faster decision-making and driving unprecedented efficiency. In this engaging talk, …

GTM with AI Podcast Host Connor Jeffers speaks with Evan Dunn, Head of Marketing for ServiceBell.com about his experiences with AI and its role in marketing strategy and operations. Join us for insights into the opportunities and challenges in incorporating AI into different areas of business and marketing, whether it's social listening, content an…

The Importance of Coaching (00:45) Role of Coaching Across Teams (03:10) Where to Start with Coaching (4:34) Implementing Best Coaching Practices (07:25) Personalization in Coaching (10:39) Building a Coaching Culture and Hiring (19:55) Continuous Coaching (26:10) Keeping Accountable with Coaching (27:44) Top Coaching Advice from Aditya (31:23)…

Join GTM with AI Podcast host Connor Jeffers as he dives into AI with Pascal Weinberger, the CEO and Founder of bardeen.ai. Discussing the journey and challenges faced in founding an AI company, they explore the evolution of AI in automating repetitive work and empowering users to be more productive. Pascal shares his vision about the future of wor…

GTM with AI Podcast host Connor Jeffers delves into HubSpot's AI landscape with Dylan Sellberg, Director of Product AI Innovation at HubSpot to uncover the power of AI with a focus on 'ChatSpot,' a revolutionary conversational AI assistant reshaping CRM efficiency. Gain insights into AI's impact on service providers and how businesses can streamlin…

GTM with AI Podcast Host and CEO of Aptitude 8, Connor Jeffers explores the evolving landscape of AI in business with Blackthorn.io's CEO, Chris Federspiel. Uncover AI's expanding capabilities, its impact on traditional roles, and the entrepreneurial journey behind Blackthorn.io. Gain exclusive insights into using AI for native apps, the game-chang…

Get ready for a power-packed episode as we sit down with the incredible Sujan Patel, Founder and CEO of Mailshake, to unravel the secrets to standing out and winning in a competitive market.Today, competition is popping up all around us, vying for the attention of the very few buyers ready to buy. Sellers need to up their game. Join us for a casual…

In this episode of GTM with AI, host Aptitude 8's CEO, Connor Jeffers speaks with Aditya Kothadiya, Founder and CEO of AVOMA, an AI-based company that enhances workflow efficiency by automating note-taking, CRM data entry, and scheduling. Aditya shares his entrepreneurial journey, the importance of customer-first thinking, and how AVOMA became an i…

Are you delighting or frustrating buyers? Are you keeping pace with the latest trends buyers expect when they land on your website? Are you staying top of mind? 🤔 Aditya and Natalie Marcotullio, Head of Growth and Operations at Navattic, kick back to chat about the best practices for creating modern buying experiences that actually convert. Discove…

Welcome to Aptitude 8's GTM with AI Podcast! In our first episode, host Connor Jeffers catches up with Yamini Rangan, CEO of HubSpot about adopting AI strategies and its impacts on sales, marketing, and customer services! Listen in as they chat through: Yamini’s introduction to AI The vision for how HubSpot and AI work together HubSpot’s AI-Powered…

In this episode of The Modern SaaS Podcast, Lloyed Lobo, the founder of Boast.ai and Traction, joins us to discuss how to go about building a community. Lloyed is also the author of the book "From Grassroots to Greatness" which gives you 13 rules to build an iconic brand with the help of comunity. Through this episode, he shares with us the insight…

In this episode of The Modern SaaS Podcast, Aman Singh, founder of The Curious Consultant explains how problem defining and problem solving are two different facets of sales and customer success. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:16 - The story behind 'The Curious Consultant' 04:10 - The taboo behind talking about failures 07:27 - The hypothesis of ineffic…

In this episode of The Modern SaaS Podcast, Srikrishnan Ganesan, the CEO of Rocketlane, joins us to discuss how customer onboarding shapes churn and expansions. He shares with us the insights he's gathered from years of experience, and explains how onboarding can help your company avoid costly churn and help you build the base for account expansion…

In this episode of The Modern SaaS Podcast, Mor Assouline, the founder of FDTC, shares with us some his insights on what it takes in the current economic conditions to have a better deal close rate and how to create successful customer journeys. He shares actionable tips on how to do forecasting better, set the right expectations, and what high qua…

Mona Akmal, CEO of Falkon AI, joins Aditya Kothadiya on the Modern SaaS Podcast to talk about the game-changing shift in SaaS sales. In this episode, Mona discusses the shocking truth about how SaaS sales works in today's world. If you're looking to improve the buyer experience and sales conversion, then this episode is for you. 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - In…

In this episode, Kris Rudeegraap (Co-founder & CEO, Sendoso) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting with creative gifting strategies -- i.e., how you can prospect creatively where your creativity can supersede the budget constraints.➡️ Key Points⁣ covered00:00 - Intro03:20 - Prospecting approach during the economi…

In this episode, Collin Cadmus (Revenue Growth Coach, Collin Cadmus, LLC) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting -- i.e., how to prospect in the modern SaaS era.➡️ Key Points⁣ covered00:00 - Intro01:31 - What Collin Cadmus is upto, these days04:05 - Make human sales more valuable than AI07:52 - Recent bad experien…

In this episode, Mark Stagi (VP of Customer Success, Avoma) and Yaag discuss how to drive the right curiosity behavior with data for CSMs. Mark shares his experience on the do's and don'ts in QBRs and check-in meetings, how to make it valuable and relevant to the customer, and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:31 - Curiosity - a supe…

In this episode, Stephen Cann (Director of Enterprise Sales, Avoma) and Yaag discuss how and when to challenge your prospect during a deal? Stephen shares his experience on how to challenge the prospect across stages such as prospecting, discovery, indecisive moments, and more.➡️ Key Points⁣ covered00:00 - Intro01:37 - Challenging the prospects all…

In this episode, Nathan Hymas (VP Sales, Avoma) and Yaag discuss how to win competitive deals by truly understanding the rules of the game. Nate shares some brilliant perspectives on how the discovery works differently in a competitive deal, the evaluation process and roles, success metrics and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:06 - …

In this episode, Naquiyah Cash (Gainsight Admin and CS Ops Consultant, Zywave) and Mark Stagi (VP of Customer Success, Avoma) discuss who is best positioned to own CS Ops.➡️ Key Points⁣ covered00:52 - It's not just about implementation, but about the process, enablement and strategy02:16 - Should CS Ops sit within CS or RevOps or overall Ops?05:10 …

In this episode, Shrenik Mhatre (Senior Manager, Customer Success Architects, VMware) and Mark Stagi (VP of Customer Success, Avoma) discuss the shift in the customer success approach to drive customer outcomes.➡️ Key Points⁣ covered00:00 - Intro00:48 - The change in Customer Success focus in the last couple of years01:05 - The shift from reactive …

In this episode, Jane Chowaniec (VP of Customer Success, ISI) and Mark Stagi (VP of Customer Success, Avoma) discuss how businesses may sometimes not make the best use of Quarterly Business Reviews (QBRs) and how to adapt it in the best interest of the customer.➡️ Key Points⁣ covered00:30 - The pain point around how QBRs are run01:40 - How to make …

In this episode, Aditya and Yaag discuss how despite the plethora of SaaS tools available today, customers still end up having broken experiences. They discuss what it means to really solve for the customer, with an all-in-one approach.➡️ Key Points⁣ covered01:14 - The philosophy behind 'why we take an all-in-one approach"02:20 - The unconventional…

In this episode, Carl Ferreira (VP Sales, Refine Labs) and Yaag discuss how businesses buy software, how sales reps and the entire buying experience needs to adapt according to buyers in different maturity stages, and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:35 - Questions to ask yourself before you are ready to invest on a SaaS tool03:57 -…

In this episode, Nathan Hymas (VP Sales, Avoma) and Yaag discuss how to run pipeline reviews effectively by truly understanding what matters. Nate shares some brilliant perspectives on how pipeline reviews aren't just about metrics, how inputs matter more than outcomes, and a lot more.➡️ Key Points⁣ covered00:00 - Intro01:30 - The modern way of run…

In this episode, Aditya and Yaag discuss how to improve the sales discovery and demo experience for your prospects by truly understanding their buyer journey and pain points. Aditya throws light into 4 key aspects of a sales discovery and demo conversation including: small talk, questions to ask during discovery, how to personalize and make the dem…

In this episode, Aditya (CEO, Avoma) and Mark Stagi (VP Customer Success, Avoma) discuss whether or not should you charge for customer success, the factors that go into deciding 'when to charge for customer success' and more.➡️ Key Points⁣ covered00:00 - Intro00:50 - What goes into deciding whether or not should you charge for customer success06:23…

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the thoughtful meeting scheduling habits modern SaaS companies can build to improve the buyer experience. They discuss the balance between optimizing for efficiency and customer experience. Some of the key points discussed in the episode include 1. How to use meeting scheduling lin…

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss Collaborative Selling -- how to win with a system of collaboration. They discuss how the old world view of collaborative selling focused only on collaboration with prospects and how 'team selling' focused only on the collaboration amongst internal teams. The key points discussed in…

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include:1. PLG is the most popular go-to-market motion2. PLG products grow on their own without Marketing3. PLG doesn't need a sales team4. Buyers are entirely self-sufficient and want self-serve product exp…

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether we in SaaS can call ourselves purely product-led or sales-led? All growth motions primarily have 2 parts -- acquisition and conversion. They highlight how different growth motions help you in various stages of the growth lifecycle across acquisition, conversion, and retenti…

In this episode of The Modern SaaS Podcast, Aditya and Mark (VP of Customer Success, Avoma) discuss what to do when a big account churns. They discuss why churn matters, the key metrics to measure, and, more importantly, the things to do when a big account churn happens, such as: 1. Trying to meet the customer in person and attempting to remedy the…

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss building revenue predictability. The first question that comes to mind for most is—Can we predict revenue? They discuss a process to build predictability:1. Predictable revenue needs a predictable pipeline2. Predictable pipeline calls for predictable prospecting3. Predictable prosp…

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how SaaS pricing is tricky. And how your product pricing should reflect the value that your product offers and make it easier for your buyer to decide. They discuss some of the gimmicks often used in the SaaS world, such as: 1. Forcing buyers for an annual commitment without offeri…

In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss how many SaaS businesses offer a rusty buying experience that’s reminiscent of the 2000s. And how the broken buyer experience is not limited to sales-led or product-led companies.They discuss six ways to improve the buyer experience:1. Offering a rewarding trial experience2. Making…

In this first episode of The Modern SaaS Podcast, Aditya and Yaag discuss whether you should go for the best-in-breed solutions or is an all-in-one platform a better choice?The discussion throw light on:--> The collaboration pains when using a best-of-breed solution--> Why is an all-in-one solution the preferred choice?--> How did ClickUp become su…