Join UpYourStack host Noah Berk, Co-CEO of Aptitude 8, every week as he chats with industry leaders and top app developers to help you optimize your HubSpot tech stack. Tune in for expert insights, tips, and recommendations to take your HubSpot experience to the next level!
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Hosted by Stephen Saberin, Senior Partnership Manager at the world’s leading technical HubSpot consulting firm, Domin8 is your backstage pass to the world of HubSpot selling. Get insider stories on what drives success—how top professionals close deals, overcome challenges, and thrive in this competitive industry. From aligning the perfect GTM tech stack to tackling real-world sales hurdles, Domin8 is packed with actionable insights and captivating stories to help you excel in today’s competi ...
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Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.
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The Power of Partnerships & Data: Bob Moore, Crossbeam
40:54
40:54
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40:54In this episode of UpYourStack, Noah Berk sits down with Bob Moore, co-founder and CEO of Crossbeam, to talk about the power of partnerships, data sharing, and how Crossbeam is reshaping the way businesses collaborate. Bob shares his journey from building and selling SaaS companies to realizing a major gap in partnership data—one that led to the cr…
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In this episode, Stephen Saberin sits down with James Wanke, Global Services Consulting Team Lead at HubSpot, to unpack a $25K MRR deal with a growing HR and finance company. James shares how he helped the client transition from Salesforce, navigate internal leadership changes, and evaluate two competing partners—both in the same meetings. Hear how…
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Cut Through the Noise: Smarter Attribution | Mike Stratta & Chris Larkin, Galileo
29:23
29:23
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29:23Most companies don’t actually know which marketing efforts drive revenue. They see leads coming in, they see profit—but what happens in between is a mystery. In this episode of UpYourStack, Michael Stratta and Christopher Larkin of Galileo join host Noah Berk to discuss how their platform helps businesses finally get clear, accurate attribution. We…
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Navigating Complex Deals with Dan McGreevy
33:35
33:35
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33:35In this episode of the domin8 Podcast, Stephen Saberin sits down with Dan McGreevy, Enterprise Sales Executive at HubSpot, to unpack a recent complex deal that was anything but ordinary. Dan shares how he leveraged the power of HubSpot’s ecosystem, partnered with Aptitude 8, and navigated a multi-stakeholder, cross-functional sales cycle with tight…
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Real-Time Dashboards & Smarter Data: Tom Randle, Geckoboard
21:24
21:24
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21:24Data is only as valuable as it is visible. In this episode of UpYourStack, Noah Berk sits down with Tom Randle, CEO of Geckoboard, to talk about the importance of real-time dashboards, why ease of use matters, and how better data sharing improves team performance. Tom shares Geckoboard’s journey from a scrappy startup to a must-have tool for sales …
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Deduplicating Your Data : Hampus Isaksson + Tin Castro, Dedupely
25:48
25:48
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25:48Duplicate records are draining revenue—and no one talks about it enough. In this episode of UpYourStack, host Noah Berk sits down with Hampus Isaksson and Tin Castro of Dedupely to dig into the real cost of duplicate data and how their team is solving it inside HubSpot. They break down: ✅ How Dedupely started as a simple solution and evolved into a…
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Better Surveys, Smarter Insights: Kamil Rejent, Survicate
22:58
22:58
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22:58Surveys can be clunky, and customer feedback often gets lost in different tools. Kamil Rejent, CEO of Survicate, shares how his company makes it easier to collect and analyze feedback—whether through surveys, support tickets, or other touchpoints. In this episode, Noah Berk and Kamil discuss: ✅ How Survicate collects partial survey responses for be…
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Using Video to Build Trust and Close More Deals: Darius Santos, Dubb.com
22:02
22:02
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22:02Door knocking and cold calls aren’t the only way to connect with customers. Darius Santos, Co-Founder of Dubb.com shares how video messaging is helping businesses build trust, increase engagement, and close more deals—without the awkward sales tactics. In this episode, Noah Berk and Darius Santos discuss: ✅ How video helps sales teams cut through t…
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In this premiere episode, Stephen Saberin sits down with Lucas Sanchez, a Senior Account Executive at HubSpot, to discuss how he closed a major credit union account. Lucas shares his approach to high-value sales, navigating complex stakeholder landscapes, and leveraging partnerships for success. Hear how he tackled segmentation challenges, overcame…
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Connecting Sales & Marketing: Andrus Purde on Outfunnel’s Smart Integrations
16:38
16:38
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16:38How do you connect your CRM and marketing tools without the hassle? In this episode of UpYourStack, Andrus Purde, CEO of Outfunnel, shares how his company bridges the gap between sales and marketing platforms, making data syncing seamless and easy. Host Noah Berk dives into: ✅ Why Outfunnel focuses on a select set of tools instead of trying to inte…
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ZeroBounce and HubSpot: The Hidden Cost of Bad Email Data with Brian Minick
26:25
26:25
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26:25Bad email data is costing businesses more than they realize—lost leads, wasted marketing spend, and damaged sender reputations. In this episode of UpYourStack, Brian Minick, COO of ZeroBounce, breaks down why clean email lists are essential and how businesses can protect their inbox placement. We discuss: Why email isn’t dying—it’s the foundation o…
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Turning Data into Decisions with Coupler.io | Yaroslav Lazor + Sergiy Korolov, Railsware
23:38
23:38
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23:38In this episode of UpYourStack, we sit down with Yaroslav Lazor and Sergiy Korolov from Railsware to talk about the power of actionable data. They share the story behind Coupler.io, their data analytics and automation tool, and how it helps companies turn scattered data into meaningful insights. We discuss: ✅ Why most companies struggle with clean,…
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Pipedream and HubSpot: Automate Faster and Simplify Integrations with Dylan Sather
28:13
28:13
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28:13In this episode of UpYourStack, we sit down with Dylan Sather, Founder and engineer at Pipedream, to discuss how Pipedream is revolutionizing automation and integrations. Dylan shares insights on how developers—and even non-developers—can leverage APIs to streamline workflows, build custom automations, and unlock new efficiencies. We explore how Pi…
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Fixing Event Management and Sales Automation in HubSpot with Max Cohen of hapily
1:30:17
1:30:17
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1:30:17In this episode of UpYourStack, Noah Berk sits down with Max Cohen, Chief Evangelist at hapily, to explore how hapily is transforming event management and sales automation in the HubSpot ecosystem. Max shares insights into: The flexibility of event•hapily, which allows businesses to customize event management within HubSpot The power of rule-based …
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PandaDoc and HubSpot: A Better Way to Manage Agreements with Keith Rabkin
22:59
22:59
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22:59In this episode of the UpYourStack Podcast, host Noah Berk is joined by Keith Rabkin, Chief Revenue Officer at PandaDoc, to discuss how their platform simplifies agreement workflows for teams of all sizes. What you’ll learn: What PandaDoc offers: An all-in-one solution for contracts, proposals, and agreements. CPQ made simple: How PandaDoc’s integr…
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In Episode 19 of the UpYourStack Podcast, host Noah Berk, Co-Founder of OBO, interviews Kyle Racki, Co-Founder and CEO of Proposify, an all-in-one platform with features designed for your sales team to improve how you create, send, track, and close proposals, quotes, contracts, and other sales documents. Proposify helps thousands of businesses get …
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Join host Noah Berk, Co-Founder of The OBO Group as he chats with Stephen Brennan, Partner Manager at Dealfront, the go-to-market platform that gives sales and marketing teams the data, applications, and insights they need to find leads and close deals. They discuss the merger between LeadFeeder and EchoBot and formation of Dealfront. Discover how …
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Noah Berk, co-founder of OBO and Elite HubSpot Solutions Partner, special guest Bastien from HubLead discusses the innovative integration of LinkedIn with HubSpot through their application, HubLead. The conversation navigates through HubLead's inception aimed at integrating LinkedIn Sales Navigator with HubSpot and its evolution to include features…
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In this episode of Up Your Stack Podcast hosted by Noah Berk, Anton, the developer behind Import2, delves into the creation and innovation of his app designed to streamline data migration between different software applications, particularly CRMs. Discussing challenges such as maintaining data integrity, handling different data models, and the corr…
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In this episode of the Up Your Stack Podcast, hosted by Noah Berk, co-founder of OBO Group, Sean from Lucky Orange joins the conversation to discuss the importance of conversion rate optimization (CRO). Lucky Orange specializes in qualitative data analytics, offering tools like session recordings, heat maps, and surveys to help businesses understan…
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In this episode of 'Up Your Stack', host Noah Berk, co-founder of OBO and elite HubSpot solutions partner, interviews James Elmer from Datawarehouse.io. They discuss how Datawarehouse.io develops exclusive HubSpot applications to manage and transform data efficiently. James emphasizes the importance of a hyper-focused niche strategy and their fixed…
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Noah Berk speaks with Lauri, co-founder of the Operating App, a resource management tool designed for professional services companies, consulting firms, and agencies. They discuss the app's origins, tailored features for different types of consulting businesses, and its tight integration with HubSpot and time-tracking tools like Harvest. Lauri also…
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In this episode of 'Up Your Stack Podcast,' host Noah Berk, co-founder of OBO and an elite HubSpot solutions partner, features Kris Rudeegraap from Sendoso, a leading direct mail and gifting platform. Kris discusses how Sendoso integrates with HubSpot to automate and streamline the process of sending personalized gifts to prospects and clients. He …
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Noah Berk interviews Sam Bratsztejn, VP of Partnerships and Strategic Alliances at DealHub, a HubSpot-integrated CPQ (Configure Price Quote) and CLM (Contract Lifecycle Management) platform. They discuss the features and benefits of DealHub, its advantage as a no-code solution, and its application in industries like SaaS and manufacturing. Sam high…
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Noah Berk welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot. Scott shares his journey from software engineering to becoming a key figure in the MarTech space and eventually joining HubSpot. They dive deep into the evolution of HubSpot's ecosystem, discussing the increase in product extensibility, the role of integration in attracting upma…
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Host Noah Berk, co-founder of OBO and elite HubSpot solutions partner, interviews Massimo Arrigoni from Beefree. They discuss Beefree's innovative email and landing page design tools, which have been simplifying digital design for a decade. The conversation delves into how Beefree integrates with HubSpot, the origins of the company, the wide spectr…
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Noah Berk interviews Gilles, a co-founder of LiveStorm, an innovative webinar platform based in France. Gilles shares insights into LiveStorm's journey, its focus on privacy and security, and its market positioning as a leading European webinar platform. The discussion delves into the impact of the COVID-19 pandemic on Livestorm's growth, the strat…
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Noah Berk interviews Chris Brisson, the founder of Salesmsg. Chris shares the company's history, starting as a solution for outbound SMS marketing through Call Loop, evolving due to customer feedback into a comprehensive SMS, voicemail, and calling platform, integrated deeply with HubSpot. Chris delves into the challenges and lessons learned from i…
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Noah Berk, co-founder of OBO, interviews Richard White from Fathom. They discuss Fathom's AI meeting assistant that records, transcribes, and generates detailed notes from virtual meetings. Richard shares the story behind creating Fathom, its user base, and its key integration with HubSpot, while providing insights into how AI technology is transfo…
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Noah Berk welcomes Adam Horsman from Sakari, a leading text messaging provider for HubSpot users. Adam discusses the origins of Sakari, their growth journey since 2018, and how their text messaging solutions stand out in the crowded HubSpot ecosystem. The conversation delves into the technical aspects of their product, including their native HubSpo…
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Noah Berk speaks with Dan Currin, co-founder of OrgChartHub, about building successful apps for the HubSpot ecosystem. Dan shares the origin story of OrgChartHub, how their app has evolved since its inception in 2017, and the benefits it provides for enterprise sales teams. The conversation also delves into their second application, GeoMapper, and …
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Noah Berk interviews Maddie Bell, CEO and co-founder of Scheduler AI. They discuss Scheduler AI's innovative solution for automating and optimizing scheduling qualified sales meetings via AI integrated with HubSpot. Maddie explains how their AI agent conversationally engages with inbound leads, ultimately increasing conversion rates by quickly conn…
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Noah Berk chats with Daniel Zarick , co-founder of Arrows. Daniel discusses his background, the journey of founding Arrows, a customer onboarding tool for HubSpot users, and the evolution of their product. They dive into the inspiration behind Arrows, its unique features, the challenges of building custom solutions, and the importance of focusing o…
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Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps
35:19
35:19
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35:19In this episode of "Go to Market with AI," Conor Jeffers interviews Lindsay Rothlisberger, Director of Revenue Operations at Zapier. With 16 years of experience, Lindsay shares her insights on: Implementing AI in RevOps to boost sales efficiency Creating seamless customer experiences Using AI for lead routing and call preparation Enhancing product …
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Noah Berk interviews Josh Fedie from SalesReach.io. Josh shares the story of how he developed a unique application designed to help sales reps personalize their communication with clients, improving sales processes and outcomes. He discusses the evolution of his tool and its integration with HubSpot, emphasizing its role in buyer enablement. The co…
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AI-Powered Sales: Nate Roybal's Approach to Innovation at Syncari
42:26
42:26
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42:26Nate Roybal, an experienced leader in B2B sales and partnerships, sits down with Connor Jeffers to talk about steering the GTM strategy at Syncari. Learn how Nate leverages prompt engineering and AI to improve sales processes and promote innovation within Syncari's operations. Understanding his approach to integrating AI in everyday business, incre…
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Sales Success with AI: Regie.ai's Nina Butler
37:20
37:20
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37:20Join Aptitude 8's Connor Jeffers as he talks AI in the sales industry with Nina Butler, head of marketing at Regie.ai. Learn how generative AI platforms like Regie.ai are changing enterprise sales by personalizing content and improving engagement strategies. From hospitality to high-tech, the growth of sales templates to AI-driven prompts, and how …
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Nick Zeckets: Maximize Your Existing Content to Target Your Audience with AI
43:27
43:27
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43:27Nick Zeckets, CEO of Air Traffic Control, shares how his platform is turning your existing content into a powerful tool to target your audience more effectively with AI. Learn how Air Traffic Control partnered AI technology is changing the way we look at sales, marketing, and customer engagement, by offering a fresh perspective on personalized cust…
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Kobi Stok: Hyper Automation is the Future of Business with AI
36:55
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36:55Dive into the world of hyper automation with Kobi Stok, founder of Forwrd.ai, as he discusses the transformative power of AI in optimizing business processes across the GTM spectrum. Discover how Forwrd.ai is making AI accessible for RevOps teams, enabling smarter, faster decision-making and driving unprecedented efficiency. In this engaging talk, …
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Evan Dunn: Navigating Business Operations with AI at the Helm
49:12
49:12
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49:12GTM with AI Podcast Host Connor Jeffers speaks with Evan Dunn, Head of Marketing for ServiceBell.com about his experiences with AI and its role in marketing strategy and operations. Join us for insights into the opportunities and challenges in incorporating AI into different areas of business and marketing, whether it's social listening, content an…
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Pascal Weinberger: An Over-The-Shoulder AI Companion
40:11
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40:11Join GTM with AI Podcast host Connor Jeffers as he dives into AI with Pascal Weinberger, the CEO and Founder of bardeen.ai. Discussing the journey and challenges faced in founding an AI company, they explore the evolution of AI in automating repetitive work and empowering users to be more productive. Pascal shares his vision about the future of wor…
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Dylan Sellberg: Redefining the CRM Landscape with ChatSpot
33:34
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33:34GTM with AI Podcast host Connor Jeffers delves into HubSpot's AI landscape with Dylan Sellberg, Director of Product AI Innovation at HubSpot to uncover the power of AI with a focus on 'ChatSpot,' a revolutionary conversational AI assistant reshaping CRM efficiency. Gain insights into AI's impact on service providers and how businesses can streamlin…
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Chris Federspiel: Navigating AI Integration Across Business Operations
47:39
47:39
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47:39GTM with AI Podcast Host and CEO of Aptitude 8, Connor Jeffers explores the evolving landscape of AI in business with Blackthorn.io's CEO, Chris Federspiel. Uncover AI's expanding capabilities, its impact on traditional roles, and the entrepreneurial journey behind Blackthorn.io. Gain exclusive insights into using AI for native apps, the game-chang…
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Aditya Kothadiya: Building an AI-Centric Solution Before It Was Cool
46:04
46:04
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46:04In this episode of GTM with AI, host Aptitude 8's CEO, Connor Jeffers speaks with Aditya Kothadiya, Founder and CEO of AVOMA, an AI-based company that enhances workflow efficiency by automating note-taking, CRM data entry, and scheduling. Aditya shares his entrepreneurial journey, the importance of customer-first thinking, and how AVOMA became an i…
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Yamini Rangan: How HubSpot Built an AI-Powered CRM
37:11
37:11
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37:11Welcome to Aptitude 8's GTM with AI Podcast! In our first episode, host Connor Jeffers catches up with Yamini Rangan, CEO of HubSpot about adopting AI strategies and its impacts on sales, marketing, and customer services! Listen in as they chat through: Yamini’s introduction to AI The vision for how HubSpot and AI work together HubSpot’s AI-Powered…
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