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Myths about Product-led Growth

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Manage episode 324272794 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include: 1. PLG is the most popular go-to-market motion 2. PLG products grow on their own without Marketing 3. PLG doesn't need a sales team 4. Buyers are entirely self-sufficient and want self-serve product experiences 5. The product team alone is responsible for the execution of the PLG strategy 6. PLG isn't for enterprise companies
  continue reading

30 episodes

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iconShare
 
Manage episode 324272794 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Modern SaaS Podcast, Aditya and Yaag discuss the myths around product-led growth in the SaaS world. The myths discussed include: 1. PLG is the most popular go-to-market motion 2. PLG products grow on their own without Marketing 3. PLG doesn't need a sales team 4. Buyers are entirely self-sufficient and want self-serve product experiences 5. The product team alone is responsible for the execution of the PLG strategy 6. PLG isn't for enterprise companies
  continue reading

30 episodes

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