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How onboarding shapes customer churn & expansions: Srikrishnan Ganesan

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Manage episode 375111974 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Modern SaaS Podcast, Srikrishnan Ganesan, the CEO of Rocketlane, joins us to discuss how customer onboarding shapes churn and expansions.

He shares with us the insights he's gathered from years of experience, and explains how onboarding can help your company avoid costly churn and help you build the base for account expansions.

๐—–๐—›๐—”๐—ฃ๐—ง๐—˜๐—ฅ๐—ฆ

00:00 - Intro

00:56 -True churn happens in onboarding

03:22 - The story behind Rocketlane

06:32 - The customer shareability gap

09:48 - Purpose built software vs. all-in-one solutions

15:19 - Need for customer status update

18:13 - Common mistake: Not sharing implementation timelines with customer

22:42 - Have a pre-kick off call

27:43 - Shifting responsibilities in the product-led sales world

31:06 - Role of community in shaping the product

34:30 - How building a community helps

38:06 - Where does community fit in the org chart

40:04 - What's a great buyer journey

43:53 - Focus on brand from early

44:46 - Closing notes

๐Ÿ’Œ Connect with Srikrishnan Ganesan๐Ÿ’Œ

โžŸ Linkedin ๐Ÿ”— https://www.linkedin.com/in/srikrishnang

Also, please listen to the episode on:

โžŸ Apple ๐Ÿ”—

โžŸ Spotify ๐Ÿ”—

โœจ Subscribe to Avoma's Channelโœจ

๐Ÿ”—https://www.youtube.com/channel/UCpSiDrsEUx2Qywfb1V3CII

โœจAbout Avomaโœจ

Avoma is an end-to-end AI meeting assistant for customer-facing teams. Its AI-powered technology helps customer-facing teams capture important customer information, before, during, and after important meetings.

๐Ÿ”— https://www.avoma.com/

๐ŸŽฅ๐—–๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜ ๐— ๐˜† ๐—ข๐˜๐—ต๐—ฒ๐—ฟ ๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€

โžŸ The game-changing shift in SaaS sales | Mona Akmal | The Modern SaaS Podcast | Ep #23 ๐Ÿ”— https://youtu.be/hYRTP5eVlow

โžŸ How to close deals faster in the current economy | Mor Assouline | The Modern SaaS Podcast | Ep #24 ๐Ÿ”—https://youtu.be/l5JISfmFUFk

๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—ข๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น

โžŸ Linkedin ๐Ÿ”—https://www.linkedin.com/company/avoma

โžŸ Twitter ๐Ÿ”—https://twitter.com/AvomaInc

#saas #customerexperience #onboarding

๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€:
customer onboarding
modern saas podcast
modern onboarding
customer churn
account expansions

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 375111974 series 3317421
Content provided by Avoma, Inc. and Aditya Kothadiya. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avoma, Inc. and Aditya Kothadiya or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Modern SaaS Podcast, Srikrishnan Ganesan, the CEO of Rocketlane, joins us to discuss how customer onboarding shapes churn and expansions.

He shares with us the insights he's gathered from years of experience, and explains how onboarding can help your company avoid costly churn and help you build the base for account expansions.

๐—–๐—›๐—”๐—ฃ๐—ง๐—˜๐—ฅ๐—ฆ

00:00 - Intro

00:56 -True churn happens in onboarding

03:22 - The story behind Rocketlane

06:32 - The customer shareability gap

09:48 - Purpose built software vs. all-in-one solutions

15:19 - Need for customer status update

18:13 - Common mistake: Not sharing implementation timelines with customer

22:42 - Have a pre-kick off call

27:43 - Shifting responsibilities in the product-led sales world

31:06 - Role of community in shaping the product

34:30 - How building a community helps

38:06 - Where does community fit in the org chart

40:04 - What's a great buyer journey

43:53 - Focus on brand from early

44:46 - Closing notes

๐Ÿ’Œ Connect with Srikrishnan Ganesan๐Ÿ’Œ

โžŸ Linkedin ๐Ÿ”— https://www.linkedin.com/in/srikrishnang

Also, please listen to the episode on:

โžŸ Apple ๐Ÿ”—

โžŸ Spotify ๐Ÿ”—

โœจ Subscribe to Avoma's Channelโœจ

๐Ÿ”—https://www.youtube.com/channel/UCpSiDrsEUx2Qywfb1V3CII

โœจAbout Avomaโœจ

Avoma is an end-to-end AI meeting assistant for customer-facing teams. Its AI-powered technology helps customer-facing teams capture important customer information, before, during, and after important meetings.

๐Ÿ”— https://www.avoma.com/

๐ŸŽฅ๐—–๐—ต๐—ฒ๐—ฐ๐—ธ๐—ผ๐˜‚๐˜ ๐— ๐˜† ๐—ข๐˜๐—ต๐—ฒ๐—ฟ ๐—ฉ๐—ถ๐—ฑ๐—ฒ๐—ผ๐˜€

โžŸ The game-changing shift in SaaS sales | Mona Akmal | The Modern SaaS Podcast | Ep #23 ๐Ÿ”— https://youtu.be/hYRTP5eVlow

โžŸ How to close deals faster in the current economy | Mor Assouline | The Modern SaaS Podcast | Ep #24 ๐Ÿ”—https://youtu.be/l5JISfmFUFk

๐—™๐—ผ๐—น๐—น๐—ผ๐˜„ ๐—ข๐—ป ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น

โžŸ Linkedin ๐Ÿ”—https://www.linkedin.com/company/avoma

โžŸ Twitter ๐Ÿ”—https://twitter.com/AvomaInc

#saas #customerexperience #onboarding

๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€:
customer onboarding
modern saas podcast
modern onboarding
customer churn
account expansions

  continue reading

30 episodes

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