I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know what it takes to sell and how to manage and motivate your sales team. I didn't read a book on selling; I LIVED IT! Selling has become tougher! It isn't what it use to be! Show up, do the dog-and-pony and close the deal! Not any more! Today's buyer has changed given access to more information. This means buye ...
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Sellingtechniques Podcasts
Saulle Says features host Rick Saulle opining on a wide range of topics ranging from his groundbreaking life philosophy centered around focusing solely on the things you can control which are your Preparation, Effort and Attitude. He offers his thoughts on steps you can take to become the best version of yourself. And finally he provides 60 second sales tips compiled over his 25 years in greatest profession in the world - sales. Rick's self-deprecating humor, keen insights and creativity are ...
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Selling To The Invisible Rabbit - Sales Influence Podcast - SIP 582
10:20
10:20
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10:20Sales Strategy 🎯 Pretending the "invisible spouse" or "invisible boss" is present during sales conversations can shorten the sales cycle and facilitate easier buying decisions. 🤔 Asking customers what their spouse or boss would think about specific features validates understanding of needs and concerns, potentially revealing more insightful informa…
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4 Types of Leads - Sales Influence Podcast - SIP 581
7:57
7:57
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7:57Lead Classification and Management 🎯 Cold, warm, and hot lead categorization enables sales teams to prioritize efforts and allocate resources more efficiently, focusing on the most qualified and interested prospects. 🔍 A lead is defined as contact information for a potential customer who might be interested in a product or service, distinct from a …
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15 Step Contractor Sales Process - Sales Influence Podcast - SIP 581
13:24
13:24
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13:2415 Step Contractor Sales Process Designed specifically for contractors and businesses that serve residential customers, such as those in roofing, landscaping, or pool installation. Start with qualifying potential clients and setting appointments. The process continues with on-site preparations, initial greetings, and thorough questioning to underst…
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Customer Profile Defined - Sales Influence Podcast - SIP 580
8:50
8:50
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8:50Customer Profiling Essentials 🎯 A customer profile comprises key characteristics including demographics, psychographics, firmographics, and behavioral graphics, enabling businesses to target ideal customers effectively. 👥 Demographics (age, gender, location) and psychographics (religion, politics, mental disposition) provide crucial insights into i…
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Don't Be Yourself - Sales Influence Podcast - SIP 579
11:29
11:29
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11:29Overcoming Negative Programming 🧠 Negative self-programming, like "don't talk to strangers," can hinder sales performance by inducing fear and nervousness during interactions, impeding relationship-building. 🔄 To counter negative programming, delete limiting beliefs and replace them with positive alternatives, such as changing "don't talk to strang…
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Cost Of Not Qualifying - Sales Influence Podcast - SIP 578
7:17
7:17
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7:17Time Investment in Sales Qualification 🕒 Qualifying a lead can consume up to 5 hours of time without guaranteeing a sale, emphasizing the critical need for efficient lead qualification in the sales process. 🗓️ The initial conversation and appointment scheduling alone can take 45 minutes, while subsequent steps like on-site walkthroughs, proposal de…
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Funnels, Pipeline and Process - Sales Influence Podcast - SIP 577
9:01
9:01
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9:01Sales Process Optimization 🔍 Sales funnels, pipelines, and processes are interconnected tools that help teams visualize, track, and optimize the customer journey from awareness to conversion. 📊 Analyzing key metrics like conversion rates, drop-off rates, and average deal size enables sales teams to make data-driven decisions and improve overall per…
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Employee vs Ownership Mindset - Sales Influence Podcast - SIP 576
9:24
9:24
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9:24The source contrasts an "employee mindset" with an "ownership mindset" through an illustrative anecdote about a restaurant visit. An employee mindset, exemplified by a server adhering strictly to rules even if it means losing business, focuses on doing the minimum and following policies without considering broader implications. Conversely, an owner…
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Stop Giving Away Value - Sales Influence Podcast - SIP 575
10:13
10:13
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10:13Balancing Value and Business Sustainability 🚫 Giving away excessive value without proper boundaries can lead to financial loss and burnout, highlighting the importance of setting clear expectations with clients. 📊 Measuring results and tracking impact of free services (e.g., web hosting, design) is crucial to ensure the investment is worthwhile and…
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Deep Storytelling and Connecting - Sales Influence Podcast - SIP 574
10:18
10:18
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10:18Emotional Connection 🔗 Deep storytelling connects customers emotionally by exploring subtleties and complexities of familiar narratives, helping them relate to their own pain points. 🎭 Personal experiences of overcoming obstacles in sales stories create emotional resonance and demonstrate how to tackle customer challenges. Vulnerability and Authent…
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Don't Overcome Fear, Reduce It - Sales Influence Podcast - SIP 573
10:07
10:07
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10:07Reducing Fear 🔹 Reducing fear to a comfortable level is more effective than overcoming it, as it allows individuals to step right over fear without struggle or effort. 🔹 Breaking down complex tasks into smaller, manageable chunks or "baby steps" can significantly reduce fear and make tasks more achievable. Practical Approaches 🔹 Reducing the number…
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Losing Clients Is Your Fault - Sales Influence Podcast - SIP 572
11:05
11:05
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11:05Mindset Shift for Sales Success 🔑 Losing clients is always the salesperson's fault, not the competitor's, as clients are lost due to inadequate service, not because they are "stolen". Characteristics of Successful Salespeople 💡 Top-performing salespeople who exceed quotas consistently exhibit a continuous learning mindset, always seeking to improve…
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The Enemy of Success - Sales Influence Podcast - SIP 571
10:28
10:28
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10:28Victor discusses how boredom is the greatest obstacle to achieving success. He asserts that successful individuals push through repetitive, mundane tasks, understanding that mastery and cumulative progress require consistent effort, even when unexciting. The clarity of purpose and a long-term vision can compel one to persist through boredom, avoidi…
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4 Time Saving Strategies - Sales Influence Podcast - SIP 570
8:19
8:19
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8:19Time Management Strategies 🕒 Automate, eliminate, simplify, and amplify tasks and processes to improve time management and task efficiency. 💻 Utilize software and technology to automate repetitive tasks, potentially saving 30 seconds per call, which can accumulate to significant time savings over 100 calls per day and 22 days per month. Productivit…
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Top 25% Of Salespeople - Sales Influence Podcast - SIP 569
7:48
7:48
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7:48Skill Accumulation Strategy 🎯 Focus on mastering four high-leverage activities: cold calling, presentations/demos, influence/persuasion, and time management, aiming to be in the top 25% of each rather than the absolute best. 💡 The aggregate of multiple skills is key to becoming a top salesperson, approximating excellence in several areas instead of…
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Atomic Habit Stacking by James Clear - Sales Influence Podcast - SIP 568
10:33
10:33
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10:33Core Concept 🧠 Habit stacking involves layering new habits onto existing ones, making it easier to create and maintain new behaviors by leveraging established routines. Implementation 🌅 Applying habit stacking to create a morning routine can effectively set the tone for the entire day, enhancing overall productivity and goal achievement. 📊 The tech…
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Collaborate and Improvise - Sales Influence Podcast - SIP 567
9:36
9:36
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9:36Collaborative Selling 🤝 Collaborative dialogue with customers involves sharing ideas, finding common ground, and reaching agreements, focusing on how the product will be used and creating habits for adoption. 🎭 Improvisation in sales requires anticipating and adapting to unforeseen situations and customer needs, emphasizing open communication to en…
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Aggregation of Marginal Gains - Sales Influence Podcast - SIP 566
11:04
11:04
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11:04Marginal Gains Philosophy 🔍 The "aggregation of marginal gains" philosophy, popularized by Dave Brailsford, focuses on achieving 1% improvements in multiple areas to yield significant overall results. 🚴 British Cycling Team applied this concept to various aspects like bike design, clothing, and hygiene, leading to multiple gold medals and Tour de F…
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Speed To Respond Data - Sales Influence Podcast - SIP 565
8:32
8:32
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8:32Rapid Response Impact 🚀 Responding within 1 minute to sales inquiries increases deal closure chances by 391% (Lead Response Management study) or 114% (Velocity study) compared to no response. ⏳ Delaying response by 24 hours drastically reduces deal closure chances to 17% (Lead Response Management study) or 3% (Velocity study) compared to no respons…
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Minimum Value Prospect (MVP) - Sales Influence Podcast - SIP 563
7:53
7:53
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7:53Victor Antonio introduces the concept of the Minimum Value Prospect (MVP), which represents the lowest financial threshold a potential customer must meet for a business to consider them viable. Using examples from kitchen remodeling and pool companies, the host explains how setting an MVP early in the sales process saves businesses money by quickly…
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Beware The Disappointment Dip - Sales Influence Podcast - SIP 563
11:08
11:08
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11:08Sales Systems and Processes 🎯 Implementing a predictable prospecting system with specific daily call quotas, structured scripts, and follow-up procedures is essential for sales success and overcoming the disappointment dip. 📊 Over 70% of sales come from referrals, yet less than 20% of sales professionals ask for them, highlighting the need for a sy…
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Timing Your Social Media Posts - Sales Influence Podcast - SIP 542
8:41
8:41
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8:41Optimal Posting Times 🕐 5am-8am and 5pm-11pm are the best times to post on social media, as people are in a high receptive state and more likely to engage positively with content during these morning and evening hours. 🏢 8am-5pm is the worst time to post on social media, with a dramatic drop in positivity around 2-4pm, as people's moods and sentime…
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Unique Aggregate Proposition - Sales Influence Podcast - SIP 561
8:39
8:39
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8:39Unique Aggregate Proposition (UAP) 🔍 UAP combines multiple skills or aspects to create a unique value proposition, making it more powerful than USP in today's globalized and digitized world where products are often commoditized. 🎨 Scott Adams found his UAP by merging comedy, business, and cartooning skills, demonstrating that being different trumps…
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5 Value Hurdles - Sales Influence Podcast - SIP 560
10:57
10:57
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10:57Value Positioning and Articulation 🎯 Positioning value involves putting customers in the scene and situation where they can feel the pain of not having your product, rather than simply listing features. 💡 To sell value effectively, one must know, believe in, prove, articulate, and position the value correctly within the customer's context and situa…
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1
Biological Sales Clock - Sales Influence Podcast - SIP 559
11:16
11:16
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11:16Timing and Productivity 🕰️ The biological sales clock reveals optimal times for sales and productivity: 7-11 a.m. and 3-9 p.m., when customers are most receptive and in a positive mood. 📊 Companies can leverage this data by scheduling morning meetings from 7-11 a.m. and afternoon meetings from 3-6 p.m., avoiding the noon-3 p.m. slump when customers…
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10 Ways to Disqualify a Prospect - Sales Influence Podcast - SIP 558
10:21
10:21
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10:21Efficient Prospect Evaluation 🎯 Disqualify prospects quickly to save time and money, as faster disqualification leads to more efficient use of resources. 💼 Establish clear boundaries and specific requirements for working with clients, such as minimum budget, project size, location, time commitment, and payoff structure. Value-Based Qualification 💰 …
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Spin The Value Arrow - Sales Influence Podcast - SIP 557
9:13
9:13
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9:13The Sales Influence Podcast episode "Spin the Value Arrow" discusses tailoring B2B sales presentations to resonate with different decision-makers. Victor Antonio, introduces the "value trinity": increasing revenue, reducing costs, and expanding market share, as the primary concerns of business owners. He argues that effective selling involves under…
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Client Says: "Send Me A Proposal" - Sales Influence Podcast - SIP 556
11:15
11:15
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11:15Accelerating the Sales Process 🚀 Immediately ask for pricing when a customer requests a proposal to potentially close deals faster, as time kills all deals and prolonged processes reduce closing probability. 💼 Utilize a 3-step process to confirm customer interest and fit: verify interest, ensure product/service fit, and validate features/functional…
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A Winning Presentation Plan - Sales Influence Podcast - SIP 555
8:25
8:25
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8:25Presentation Structure 🏠 Visualize a house with 5 points to represent the top 5 customer priorities, organizing them in order of importance and checking off each point during the presentation. Engagement Strategy 🔄 Utilize the "say-ask-do-show" formula for each priority: say what you want to discuss, ask questions to gather information, do an engag…
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Selling Something For Free - Sales Influence Podcast - SIP 554
8:22
8:22
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8:22Victor Antonio's podcast excerpt explores the counterintuitive idea that simply giving something away for free doesn't guarantee its acceptance. He argues that to effectively offer something for free, one must still "sell the free" by framing it with perceived value and context, making it enticing for the recipient. Using his podcast as an example,…
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A Method To Selling - Sales Influence Podcast - SIP 553
8:48
8:48
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8:48The podcast episode from the Sales Influence Podcast, hosted by Victor Antonio, draws a parallel between method acting and effective sales techniques. Antonio suggests that salespeople should empathize deeply with their clients, mirroring how method actors immerse themselves in a role. By understanding the client's fears, anxieties, and potential r…
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1
Dealing With Know-It-Alls - Sales Influence Podcast - SIP 552
8:53
8:53
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8:53Audience Segmentation and Engagement 🎯 Categorize audience into "winners" (willing to learn) and "losers" (resistant to learning) based on their response to new sales strategies. 🤝 Prequalify audience members by asking them to consider "how can I make this work for me" rather than dismissing new ideas outright. Overcoming Resistance 💪 Reduce resist…
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5 Types of Guarantees - Sales Influence Podcast - SIP 551
8:34
8:34
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8:34Guarantee Strategies 🛡️ Implementing a money-back guarantee within a 30-90 day period can significantly reduce buying resistance and boost sales by providing customers with a sense of security. 🎯 A results-based guarantee can be more effective than a standard money-back offer, as it promises specific outcomes and enhances customer trust in the prod…
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Buyers Vote 5 Ways - Sales Influence Podcast - SIP 550
11:37
11:37
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11:37Buyer Types and Sales Strategies 🗳️ Buyers can be categorized into five distinct types: single issue voters, well-informed voters, partisan voters, low information voters, and non-voters, each requiring a tailored sales approach. 💡 Salespeople should identify the single critical issue for each buyer and craft their presentation around it, maximizin…
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Best 2 Minute Pitch - Sales Influence Podcast - SIP 549
5:02
5:02
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5:02Key Pitch Strategy 🎯 The "two-minute pitch" is a powerful technique that uses five key numbers to quickly grab attention and convey value. 🔢 Memorizing five metrics and their corresponding explanations forms the core of this concise, impactful pitch strategy. Practical Application 📊 Examples of effective metrics include years of experience, number …
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Qualify A Great Meeting - Sales Influence Podcast - SIP 548
8:13
8:13
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8:13Evaluation Framework 🎯 The BANTER model provides a universal benchmarking system for qualifying great sales meetings using 7 key questions: Budget, Authority, Need, Timing, Engagement, and Request. 📊 A perfect score of 6-7 out of 7 indicates a truly great meeting, while 0-5 suggests the meeting was not as successful as claimed. Practical Applicatio…
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Reduce Your Sales Anxiety - Sales Influence Podcast - SIP 547
9:15
9:15
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9:15Sales Performance and Anxiety 🎯 57% of salespeople fail to meet their sales targets, leading to sales anxiety at critical periods like month-end, quarter-end, or year-end. 😰 Sales anxiety stems from three main causes: urgency (recognizing the need for change without knowing how), lack of a plan (uncertainty about how to change), and time belief (pe…
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Why Managers Matter - Sales Influence Podcast - SIP 546
9:38
9:38
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9:38Employee Engagement and Retention 🔍 24% of inside salespeople are actively seeking new jobs due to poor compensation plans, bad managers, and lack of respect and appreciation, according to a Gartner study. 📊 A Gallup study reveals that 2/3 of employees are disengaged, costing the US economy $605 billion annually, with 25% actively job hunting. Effe…
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Buyer's Matrix - Sales Influence Podcast - SIP 545
10:19
10:19
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10:19Stakeholder Framework 🎯 The MUTE acronym (Management, User, Technical, Economic buyers) provides a comprehensive framework for identifying and addressing key stakeholders in the sales process. 🔍 Stakeholders are distinguished from buyer personas by their actual decision-making responsibility within the company, making them crucial targets for sales…
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Sales Enablement - Sales Influence Podcast - SIP 544
11:52
11:52
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11:52Sales Enablement Impact 🚀 61% of companies have a sales enablement position, boosting quota achievement by 23% compared to those without. 💼 Sales enablement focuses on training, tools, and talent development, covering technical product knowledge and sales process skills. Time Management and Productivity ⏰ Only 37% of salesperson time is spent on ac…
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Popcorn and Pricing - Sales Influence Podcast - SIP 543
8:08
8:08
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8:08Pricing Strategy 🏷️ Decoy pricing strategy involves placing the middle option closer to the highest-priced option to increase sales of the more expensive item, exploiting the brain's risk-mitigating tendency. 💰 In a National Geographic experiment, offering $7, $6.50, and $3 popcorn options led most people to choose the middle option, but many upgra…
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Bagels and Success - Sales Influence Podcast - SIP 542
9:49
9:49
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9:49Mindset and Focus 🎯 Focusing on objectives rather than obstacles is key to achieving success, as it creates motivational momentum that helps overcome challenges. 🧠 The attitude towards an objective drives behavior, which in turn drives consequences, highlighting the importance of maintaining a positive mindset. Overcoming Obstacles 🚀 When faced wit…
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Two Success Ingredients - Sales Influence Podcast - SIP 541
9:49
9:49
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9:49Consistency and Value Creation 🎯 Consistency in creating valuable content is the key to attracting business and relationships, leveraging the principles of law of attraction and value attraction. 💪 While intensity and passion are relatively easy to achieve, maintaining consistency in content creation is challenging, especially when relying on exter…
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Authenticity Sells - Sales Influence Podcast - SIP 540
11:14
11:14
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11:14Authenticity in Sales 🔑 Authentic selling involves being open and honest, connecting with clients as individuals rather than labels, and focusing on building genuine relationships and trust rather than saying the "right" things. 💡 The key to authenticity is trusting oneself enough to be open with clients, requiring self-awareness, self-acceptance, …
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1
Gratitude and Latitude - Sales Influence Podcast - SIP 539
10:35
10:35
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10:35Emotional Intelligence in Sales 🧠 Cultivate an "attitude of gratitude and latitude" by appreciating what you have and giving people more breaks, understanding that humans make mistakes and are often going through personal challenges when they act out. 🎭 Practice empathy in sales and personal relationships by considering the fundamental attribution …
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Upsell Conversation Starters Part 2 - Sales Influence Podcast - SIP 538
10:01
10:01
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10:01In this episode of the Sales Influence podcast, Victor talks about upsell conversation starters to use during sales pitches.By Victor Antonio
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Upselling Conversation Starters Part 1 - Sales Influence Podcast - SIP 537
8:51
8:51
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8:51Upselling Techniques 🔍 "Will that be enough?" creates artificial scarcity, prompting clients to question their initial purchase and potentially buy more. 💡 Casually mentioning additional products with "By the way" serves as an effective upsell conversation starter for complementary items. 🗣️ "Now that you mentioned that" allows for immediate respon…
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1
Killing Credibility - Sales Influence Podcast - SIP 536
7:47
7:47
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7:47Credibility and Trust 🎯 Presenting rounded numbers instead of precise figures can trigger skepticism and damage the credibility of the entire presentation. 🔍 A single instance of inaccurate data can lead audiences to question the truthfulness of everything else said, creating a cascade effect of lost trust. Data Integrity 📊 Using "lazy math" or pre…
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A Strong Close - Sales Influence Podcast - SIP 535
6:23
6:23
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6:23Closing Strategy 🎯 To "stick the landing" in sales presentations, conclude with your three strongest points and a clear call to action, such as asking when to begin based on the presented data. 💼 Focus on tangible, quantifiable benefits like time savings, increased conversion rates, and larger deal sizes rather than generic statements about service…
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1
Level Up Your Questions - Sales Influence Podcast - SIP 534
7:24
7:24
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7:24Uncovering Decision-Making Processes 🔍 To level up sales questions, ask "who else is involved" in the decision-making process and walk through the approval steps, including timeframes and sign-offs, to gain valuable insights and manage expectations effectively. 🏢 In B2B sales scenarios, typically 6-9 people are involved in decision-making, making i…
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