In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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Salesops Podcasts

1
Ari Mukherjee on Why Great Sales Organizations Are Razor-Tight Operations
24:42
24:42
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24:42Ari Mukherjee is the Vice President at Appian. On this episode of the Go To Masters Show, he shares how his McKinsey consulting background shaped his operational approach to building scalable go-to-market engines. Building thought partnerships through value engineering rather than product-focused conversations Implementing RPA accountability meetin…
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Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics
20:18
20:18
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20:18Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems. Understanding pharmaceutical industry complex…
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Daniel Morris on Solving Business Problems, Not Just Running Analysis
17:16
17:16
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17:16Daniel Morris is the Head of Business Operations and Analytics at Proofpoint. On this episode of the Go To Masters Show, he shares how he scaled his team from 3 to 50+ people while supporting Proofpoint's growth to $2 billion ARR and eventual $12 billion acquisition. Moving analytics from measurement to strategic decision-making through customer ob…
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Larry Penta on Building Flexible Yet Consistent Revenue Operations
31:18
31:18
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31:18Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform. Balancing automation with flexibility while maintaining data governance and controls Designi…
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Humans Over Paperwork: Christopher Hart’s Blueprint for People-First Total Rewards
21:03
21:03
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21:03Christopher Hart is the Director of Total Rewards at Boldyn Networks. On this episode of the Go To Masters Show, he shares how authentic leadership and inclusive design unlock real value in total rewards programs. Designing rewards programs that signal acceptance rather than conformity Integrating compensation, benefits, and DEI as one unified syst…
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Matthew Haddad on Being Comfortable with Being Uncomfortable
27:13
27:13
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27:13Matthew Haddad is the Senior Manager of Commercial Operations at Werfen North America. On this episode of the Go To Masters Show, he shares how his finance background and "Swiss Army knife" approach drive strategic decision-making in commercial operations. Being comfortable with being uncomfortable as a core requirement for success Balancing data-d…
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Vikas Sareen on Thinking in Systems, Not Just Tools
42:30
42:30
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42:30Vikas Sareen is the International RevOps Director at EMEA for Helium. On this episode of the Go To Masters Show, he shares his unconventional journey from finance to RevOps leadership across multiple industries. Transitioning from supporting roles to strategic RevOps leadership through curiosity and cross-functional learning Balancing data-driven i…
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From Forecasts to Frontlines: Building Sales Ops in Semiconductors
37:04
37:04
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37:04Madhu Sudhan is the Head of Sales Operations at Sci-Fi. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments. Building CRM-ERP integrations that unlock real-time business intelligence in semiconductor companies Transforming Excel-based forecasti…
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1
Nick Makee on Why Customer Comes Before Process
23:39
23:39
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23:39Nick Makee is the Senior Director of Global Enterprise Sales Operations at Park Place Technologies. On this episode of the Go To Masters Show, he shares his customer-first approach to operations built from 11 years of cross-functional experience. Putting "customer before process" while maintaining operational integrity Using AI to eliminate manual …
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Alignment, Incentives & the Human Touch: Claudio Yamashita on Global RevOps at Scale
19:52
19:52
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19:52Claudio Yamashita is the former VP of Sales Operations at SS&C Intralinks. On this episode of the Go To Masters Show, he shares insights from leading global revenue programs for 400+ sellers across five continents. Using forecasting as a mentoring and enablement tool rather than just number reporting Balancing AI automation with personalized custom…
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Tyler Will on Why Rev Ops Must Own Problems Not Just Answer Questions
30:26
30:26
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30:26Tyler Will is the VP of Revenue Operations at Intercom. On this episode of the Go To Masters Show, he shares a systems-driven approach to scaling GTM operations while maintaining efficiency at hypergrowth. Building automated territory and quota models that scale beyond manual Excel processes Using AI to eliminate low-value RevOps tasks while elevat…
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Build Less, Navigate More: Yuval Bresler on the Future of RevOps & AI
21:43
21:43
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21:43Yuval Bresler is the Director of Revenue Operations at Yotpo. On this episode of the Go To Masters Show, he shares his unconventional path from Israeli Justice Department attorney to RevOps leader and his unique approach to optimizing business operations. His framework for managing friction across cross-functional teams—knowing when to reduce it an…
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Problem-First RevOps: Austin Matthews on Commissions, Forecasts & the AI Advantage
24:12
24:12
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24:12Austin Matthews is the Director of Sales Operations at EverCommerce. On this episode of the Go To Masters Show, he shares his journey from sales rep to self-proclaimed "sales ops MacGyver" and his philosophy of building creative solutions in chaotic environments. His approach to creating paperclip-and-duct-tape solutions that deliver lasting busine…
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1
Andrew Brousell on Why Long-Term Incentives Drive Strategic Impact
15:57
15:57
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15:57Andrew Brousell is the Director of Compensation at Granite Telecommunications. On this episode of the Go To Masters Show, he shares 18 years of compensation expertise across multiple industries and market shifts. How long-term incentives create genuine employee investment and retention beyond traditional pay structures Leveraging AI and modern tool…
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1
Gary Pudles on Why Happiness is a Choice and the Ultimate Business Strategy
33:32
33:32
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33:32Gary Pudles is the Founder, President, and CEO at AnswerNet. On this episode of the Go To Masters Show, he shares how choosing happiness daily creates better business outcomes and stronger leadership. He talks about: Making habits of doing what unsuccessful people avoid Balancing human touch with AI in customer service operations Using music and au…
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Josh Rappoport on Why Finance Is 20% Math and 80% Psychology
29:31
29:31
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29:31Josh Rappoport is the VP Finance at Acumatica. On this episode of the Go To Masters Show, he shares how curiosity and people-first leadership drive operational excellence across diverse go-to-market models. Building structure and process as enablers of speed, not barriers Leading with empathy and prioritizing people during uncertain times Strengthe…
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From Data Geek to RevOps Leader: Amber Rouse on the Power of Metrics, AI & Cross-functional Impact
24:20
24:20
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24:20Amber Rouse is the Revenue Operations Director at Sharecare. On this episode of the Go To Masters Show, she shares her unique approach to transforming analytical insights into actionable revenue strategies across complex sales cycles. Building KPI frameworks that predict success in long sales cycles before results materialize Mastering cross-functi…
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Finance Fireside: Niranjan Sivan on The 30-60-90 Playbook for Finance Leaders
20:22
20:22
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20:22Niranjan Sivan is the VP of Finance at Everstage. On this episode of the Go To Masters Show, he shares his strategic 30-60-90 day framework for finance leaders joining new organizations. His learn-plan-scale approach to the critical first 90 days in any finance leadership role Building trust as a business partner rather than coming in "with a stick…
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Cass Ernst-Faletto on Balancing Revenue Speed vs Scale
21:52
21:52
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21:52Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations. Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processes How to facilitate cross-function…
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Winning with Wellness: How Brandon Farb Drives Sales Success at Allstate Canada
28:07
28:07
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28:07Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about: His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potential Four guiding principles framework for creating fair, performance-driven, and sustainable comp pl…
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1
From SDR to RevOps Leader: Patrick Sweny’s Journey Through Strategy, Tech, and Transformation
35:06
35:06
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35:06Patrick Sweny is the Director of RevOps at Coursera. On this episode of the Go To Masters Show, he talks about: Running RevOps teams with product management methodologies and sprint-based workflows Mastering the art of setting boundaries and strategic technology evaluation Evolving RevOps from data delivery to change management and strategic partne…
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1
Pricing Power Moves: From Tactics to Transformation with Karan Sood
23:58
23:58
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23:58Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies. Transforming pricing from "order-taking" to strategic value creation across different busines…
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1
The Future of Revenue Operations: Insights from Helene Hartmann-Dirani
13:10
13:10
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13:10Hartmann-Dirani is the VP of Revenue Operations and Enablement at Restaurant 365. On this episode of the Go To Masters Show, she shares her evolution from marketing to leading unified revenue operations. Creating robust forecasting cadences that align entire organizations Building cross-functional alignment between sales, marketing, and customer su…
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Finance Fireside: Jason Wooten on Scaling, Negotiating, and Leading with Context
27:30
27:30
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27:30Jason Wooten is the Head of Finance Operations at ClickUp. On this episode of the Go To Masters Show, he shares insights from his unique journey from sales to finance leadership. Merging deal desk and procurement for unified decision-making Balancing risk management with responsible revenue growth Creating compensation plans that drive the right be…
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1
Revenue Operations with Foresight: Ajay Erogbogbo’s Approach to Long-Term Success
20:41
20:41
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20:41Ajay Erogbogbo is the Vice President of Revenue Operations at Pathward. On this episode of the Go To Masters Show, he shares how a finance-first mindset helps structure long-term revenue strategy. Building revenue operations around predictability and actionable insights Creating a 4-pillar framework to align short-term actions with long-term goals …
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Flavio Ferracuti on The Psychology of Change in Medical Sales
31:00
31:00
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31:00Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses: Why strong customer relationships go beyond product and into business advisory The role of psychology and neu…
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1
Alli McKeon on Why Driving Change is More Art than Science
28:28
28:28
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28:28Alli McKeon is the Director of Sales Strategy & Operations, Americas at OneTrust. On this episode of the Go To Masters Show, she shares her journey from auditing to Ops leadership, talking about: Why momentum, buy-in, and “buzz” are key for organizational change Why great RevOps is not just about data crunching Embracing the “number two” role while…
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Pratik Shrestha on The Art of Simplification in RevOps
30:01
30:01
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30:01Pratik Shreshta is the Director of Sales Ops at Qualys. He has experience in simplifying complex GTM systems to create seamless experiences. On this episode of the Go To Masters Show, he talks about: Aligning cross-functional teams to buyer experience How comp plan design and rep retention are deeply linked The importance of changing your environme…
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1
Ethan Lippman on Dashboards: Where Data Goes to Die
24:24
24:24
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24:24Ethan Lippman is the VP of Revenue Operations at Alkami Technologies. On this episode of the Go To Masters Show, Ethan shares a masterclass in building RevOps with intention, impact, and innovation. He dives into: His journey from product management to RevOps The power of "Democratize, Disseminate, Narrate” for driving data transparency Creative st…
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Finance Fireside: Jessica Trimmer on Navigating Complex Quote-to-Cash Cycles and M&A Transitions
23:33
23:33
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23:33Jessica Trimmer is the Director of Revenue at Intapp. She’s a seasoned revenue accounting leader with over 20 years of experience driving operational excellence. This episode of the Go To Masters Show features Jessica, as she talks about: Streamlining quote-to-cash (Q2C) cycles Importance of collaboration across functions The underrated potential o…
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1
When Literature Meets Strategy: How Brianna Lewke’s Academic Background Helped Her Ace Sales Enablement
35:59
35:59
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35:59Brianna Lewke is the Senior Director of GTM Enablement at Lyra Health, where she ensures every market-facing employee is equipped to do the best work of their career. This episode of the Go To Masters Show features Brianna, as she talks about: Her unique journey from German literature to sales enablement Why enablement needs to be about teaching vs…
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The IPO Growth Formula: Diana Green’s take on Streamlining Ops & Driving Revenue
22:55
22:55
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22:55Diana Green is the VP of RevOps at Docker. Shifting from Finance to RevOps, she has over 25 years of experience, including pivotal roles at SentinelOne and NetApp. This episode of Go To Masters Show features Diana, as she talks about: How data-driven decision-making shapes leadership Key differences between pre-IPO and post-IPO operations The impac…
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Finance Fireside: Fawad Dar on The 3 Keys to Successful M&A Integration
7:32
7:32
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7:32Fawad Dar is the Financial Controller of Aviat Networks. He has led finance teams across global organizations, ensuring compliance and driving financial efficiency. This episode of Go To Masters Show features Fawad, as he talks about: Best practices for integrating acquisitions and ensuring financial stability How automation and analytics are shapi…
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The $250M to $2.5B Growth Journey: Terry Lee’s Playbook on GTM Strategies & Scalable Systems
19:51
19:51
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19:51Terry Lee is the VP of Revenue Operations & Strategy at Harness. He has played a pivotal role in helping Harness scale ARR from $250M to $2.5B. This episode of the Go To Masters Show features Terry, as he talks about: His exact playbook to achieving 10x revenue growth The three pillars of a good GTM strategy How to build a scalable GTM system Conne…
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Finance Fireside: Shalini Agarwal on Balancing Compliance and Innovation in Finance
20:56
20:56
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20:56Shalini Agarwal is the Director of Accounting at Starburst. With over a decade of experience in finance, she outlines her journey to her current leadership role. This episode of the Go To Masters Show features Shalini, as she talks about: Leveraging technology & data in finance Balancing compliance with operational efficiency AI’s role in transform…
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Finance Fireside: Nikhil Agarwal on Navigating the Future of Finance
26:21
26:21
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26:21Nikhil Agarwal is the Senior Director of Global Finance at Browserstack. Aside from pharma and media, he has dabbled in the domain of finance across every industry in his 25-year career. This episode of the Go To Masters Show features Nikhil, as he talks about: Staying updated with analytics & latest technologies The impact of AI on Finance The ide…
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The Ops Efficiency Blueprint: Tancrede Juvin on Country Prioritization & Cross-Team Interlocks
21:52
21:52
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21:52Tancrede Juvin is the Senior Director of Strategy & Ops at Snyk. Having firsthand experience in setting up growth strategies at Veeam & Snyk, he talks about his blueprint to maximizing ops efficiency. This episode of the Go To Masters Show features Tancrede, as he talks about: The growth hack of country prioritization How to have “interlocks” to st…
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Sales Enablement 101: Tomas Kral’s Blueprint for Building Successful Sales Teams & Processes
28:26
28:26
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28:26Tomas Kral is the Senior Manager of Sales Ops at Epicor. He talks about the best ways to navigate sales enablement based on his experience of 25 years in Sales & Sales Ops. This episode of the Go To Masters Show features Tomas, as he talks about: The most effective sales conversation template The key elements of an enablement process How documentat…
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Building a Holistic GTM Approach: Greg Coman on Strategies, Forecasting, and ABM
21:12
21:12
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21:12Greg Coman is the Senior Manager of GTM Strategy & Analytics at Abnormal Security. Leveraging his learnings from the consulting space, he has crafted successful strategies in the cybersecurity domain. This episode of the Go To Masters Show features Greg, as he talks about: How he crafted a GTM strategy for Cybersecurity Devising new methodologies f…
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Alignment, Balance, and the Power of AI: Josh Blandy on Building Focused & Unified GTM Teams
25:46
25:46
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25:46Josh Blandy is the Head of Market & Commercial Strategy at Telstra. With over 2 decades of experience across strategy & consulting, he unpacks a lot of insights for GTM teams on this episode, like: Driving focus for a unified GTM team Balancing acquisition vs. retention Aligning sales strategies with financial goals Connect with Josh Follow us: Lin…
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Finance Fireside: Jeremy Li on Expansion Challenges, Incentives, and AI in Finance
27:28
27:28
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27:28Jeremy Li is the Director of Strategy & Field Finance, APJ at Confluent. With over 15 years of experience in Finance & Operations, he has led strategic and tactical business initiatives. This episode of the Go To Masters Show features Jeremy, as he talks about: How to tackle global expansion challenges Designing long-term incentives aligned with co…
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Finance Fireside: Anthony Boston (AJ) on Cash Flows, Comp Planning, and FP&A Essentials
12:09
12:09
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12:09Anthony Boston, a.k.a. AJ, is the FP&A Manager at Route. He has over a decade of experience across Finance & Operations. This episode of the Go To Masters Show features AJ, as he talks about: The importance of cash flow management Key skills to grow as an FP&A professional Considerations for data & building comp plans Connect with Anthony Boston Fo…
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Mastering the Pre to Post Sales Journey: Raj Khanna’s Playbook on Team Structure, GTM Strategy, and Tools
29:24
29:24
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29:24Raj Khanna is the Head of Commercial Operations (Pre-to-Post Sales) at LiveRamp. He’s a techie turned Sales Ops leader with over two decades of experience. This episode of the Go To Masters Show features Raj, as he talks about: How high-performing teams are made Ways to create a fluid GTM strategy The importance of tools Connect with Raj Follow us:…
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Influence, Culture & Simple Comp Plans: Matthew Wester’s Roadmap for GTM Success
32:19
32:19
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32:19Matthew Wester is the Senior Manager of Sales Ops at Copado. Starting in Sales, he has worked in multiple industries before transitioning into sales operations. This episode of the Go To Masters Show features Matthew, as he talks about: Nurturing influence with other functions The importance of building culture & communication What reps truly want …
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Nurturing Trust through Compensation: Ryan Farber's Insights on Aligning Comp Plans and Ensuring Accurate & Timely Payouts
23:15
23:15
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23:15Ryan Farber is the Director of Sales Operations at Barracuda. He has over a decade of experience handling successful compensation programs. This episode of the Go To Masters Show features Ryan, as he talks about: The need of aligning comp plans with overall business strategy How to build trust with sales reps through accurate & timely payouts Perfo…
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Collaboration, Feedback, and Comp Planning: Cory Benz’s Approach to Build Repeatable & Scalable Processes
25:53
25:53
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25:53Cory Benz is the Director of Revenue Operations at Crexi. He has vast experience working for growing industries like healthcare & real estate. This episode of the Go To Masters Show features Cory, as he talks about: The importance of communication & collaboration How to balance quantitative vs. qualitative feedback Ways to build effective comp plan…
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Finance Fireside: Gregory (Goyo) Schipilliti’s Take on Data, Modelling, & What Makes a Skilled FP&A Professional
29:59
29:59
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29:59Gregory (Goyo) Schipilliti is the International Finance Director at DailyPay. With a decade of experience in FP&A across industries, Goyo has built successful processes from scratch. This episode of the Go To Masters Show: Fireside Finance features Goyo, as he talks about: A day in his life as International Director of Finance Importance of learnin…
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From FMCG to B2B Sales Ops: Cristian Rinceanu’s Playbook on Data, Strategy & Leadership
30:00
30:00
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30:00Cristian Rinceanu is the Director of Sales Ops, Europe at Illumina. He has over 14 years of experience across various operations roles, working across 4 countries. This episode of the Go To Masters Show features Cristian, as he talks about: His transition from FMCG to Biotech industry His learnings from Unilever that extend to startups Role of Sale…
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Building & Revamping Efficient Comp Plans: Nicholas McQueen’s Formula for Superior Sales Teams
16:42
16:42
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16:42Nicholas McQueen is the Revenue Commissions Manager at Entrata. He’s a specialist in finance & sales commissions. This episode of the Go To Masters Show features Nicholas, as he talks about: How to craft effective compensation plans The latest trends in AI & Sales Compensation 3 skills to ace in the field of incentive compensation Connect with Nich…
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Finance Fireside: Doron Shohet on Process Efficiency, Decision-Making, & the Age of AI in Finance
29:13
29:13
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29:13Doron Shohet is the VP of Business Finance at Yotpo. He has over 10+ years of experience in Finance & Accounting. This episode of the Go To Masters Show: Fireside Finance features Doron, as he talks about: Ways to ensure process efficiency to manage costs Impact & growth of Finance in the SaaS industry His approach to making strategy level decision…
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