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Pricing Power Moves: From Tactics to Transformation with Karan Sood

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Manage episode 487243164 series 3484020
Content provided by Everstage and Conversations with GTM experts by Everstage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everstage and Conversations with GTM experts by Everstage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies.

  • Transforming pricing from "order-taking" to strategic value creation across different business models
  • Mastering the nuanced differences between PLG and sales-led pricing approaches
  • Using compensation as the ultimate behavior-change lever to drive pricing transitions

Connect with Karan
Follow us: Linkedin | X

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 487243164 series 3484020
Content provided by Everstage and Conversations with GTM experts by Everstage. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everstage and Conversations with GTM experts by Everstage or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies.

  • Transforming pricing from "order-taking" to strategic value creation across different business models
  • Mastering the nuanced differences between PLG and sales-led pricing approaches
  • Using compensation as the ultimate behavior-change lever to drive pricing transitions

Connect with Karan
Follow us: Linkedin | X

  continue reading

72 episodes

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