Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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Michael Hartmann Podcasts
Dive deep into the physiological realms of Marketing Perspective at 2am, Generate more Attention get better results in your Brand, Businesses & Art! Find me at https://kalamana.com Cover art photo provided by Hayden Hunt on Unsplash: https://unsplash.com/@haydenhunt
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We are living through a paradigm shift from trickle-down neoliberalism to middle-out economics — a new understanding of who gets what and why. Join zillionaire class-traitor Nick Hanauer and some of the world’s leading economic and political thinkers as they explore the latest thinking on how the economy actually works.
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https://www.TheSystemsEngineeringPodcast.com/ https://www.JoshuaSutherland.com/ Cutting edge ideas from the world's leading systems engineering experts. Some recent topics include: Model Based Systems Engineering (MBSE), INCOSE, Project Management, System Architecture, Systems Level Design, Systems Engineering, Engineering Management, Teamwork
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Talking to the next generation of builders Socials: https://linktr.ee/DaivikGoel Support this podcast: https://podcasters.spotify.com/pod/show/thealmostdropouts/support
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Wir leben in bewegten Zeiten. Voller Herausforderungen: Bewährtes und Geliebtes wird in Frage gestellt. Immer schneller werden wir mit neuen Herausforderungen konfrontiert: Wie gehe ich damit um, dass ein „Freund“ von einem Moment auf den nächsten extreme Kommentare auf Facebook streut? Wie gehe ich damit um, wenn ich in einem Fußballstadion Gewalt erlebe? Oder dass der neue Investor, den ich gerade erst stolz präsentiert habe, auf einmal mit sexuellen Vorwürfen konfrontiert wird? Herausford ...
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How Economists Cause Harm Even as They Aspire to Do Good (with George DeMartino)
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39:23For more than a century, economists have told us they’re simply “describing the world as it is.” But what if their theories aren’t neutral — and are quietly doing enormous harm? This week, we’re joined by economist George DeMartino, author of The Tragic Science, who makes a devastating case that modern economics has helped legitimize policies that …
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If America Is “Winning,” Why Does the Economy Feel Like This? (with Talmon Joseph Smith)
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40:58
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40:58America has never been wealthier—so why does it feel so hard to get by? New York Times economics reporter Talmon Joseph Smith joins Nick and Goldy this week to unpack the growing gap between economic headlines and the lived reality of most Americans. With nearly $200 trillion in national wealth and half the country holding just a sliver of it, they…
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From Campaigns to the Boardroom: Rethinking Marketing Ops with Lauren McCormack
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43:51Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a wide-ranging conversation with Lauren McCormack, Lead Strategist for the B2B Experience Platform at Kaiser Permanente. Lauren brings a rare perspective…
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From Chaos to Clarity: Fixing Event Data and Proving Revenue Impact with Aaron Karpaty
51:12
51:12
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51:12Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo to tackle events, which are one of the most persistent challenges in go-to-market execution. Events demand significant investment in time, budget, and coordination, yet man…
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The Right of the People: Democracy and the Case for a New American Founding (with Osita Nwanevu)
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43:07
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43:07Extreme inequality and democratic decline aren’t separate crises—they’re the same crisis. This week, Osita Nwanevu joins Paul and Goldy to explain how America’s constitutional design, corporate power, and decades of upward redistribution have eroded both political and economic freedom. He outlines what real democratic governance would mean inside g…
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Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk
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48:01Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role,…
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Dov Dori Interview - The Origins & Future of OPM (Object-Process Methodology)
1:18:21
1:18:21
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1:18:21🎁 GET MY FREE PDF SUMMARY OF THIS EPISODE BELOW 🎁 https://www.joshuasutherland.com/lp/free-pdf-notes-podcast-2025-12-04-dov-dori-interview/ Use the link above to get free instant access to my PDF notes. ====================== ☎️ COACHING, CONSULTING & TRAINING ☎️ - Book a Call: https://www.joshuasutherland.com/book-a-call/ - https://InternationalSy…
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From Abundance to Enshittification: 2025’s Must-Read Economics Books
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31:14This week, Paul and Goldy look back at the most notable economics books of the year. They discuss Ezra Klein and David Thompson’s Abundance, Cory Doctorow’s blistering Enshittification, Thomas Piketty’s new works on inequality, Diane Coyle’s fresh take on GDP, and the overlooked history behind the Garland Fund. Whether you’re hunting for a holiday …
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The Data Disconnect: Restoring Common Sense and Context to Marketing Analytics
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47:14Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Nadia Davis, VP of Marketing, and Misha Salkinder, VP of Technical Delivery at CaliberMind. Together, they explore a challenge many Marketing Ops professionals face today: how to move from being …
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CORE Econ: Rewriting Econ 101 for the Real World (with Suresh Naidu and Wendy Carlin)
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36:54
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36:54Econ 101 shapes how millions of people understand the economy—but what if the textbooks are teaching a worldview that’s outdated, oversimplified, and in some cases flat-out wrong? This week, Nick and Goldy talk with economists Wendy Carlin and Suresh Naidu, leaders of CORE Econ, the global project rewriting introductory economics to reflect the rea…
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From Tasks to Transformation: Scaling AI Adoption in Marketing with Spencer Tahil
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52:18Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Spencer Tahil, Founder and Chief Growth Officer at Growth Alliance. Spencer helps organizations design AI and automation workflows that enhance go-to-market efficiency, streamline revenue operati…
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The Quiet Coup: Neoliberalism and the Looting of America (with Mehrsa Baradaran)
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48:25
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48:25Law professor Mehrsa Baradaran joins Nick and Goldy to reveal how neoliberalism wasn’t just a misguided economic theory—it was a “quiet coup” that rewired our laws, courts, and institutions to elevate capital above democracy. Drawing from her new book The Quiet Coup, Professor Baradaran explains how this ideology became like the air we breathe: a p…
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The Value-Driven Path to AI Adoption with Aby Varma
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49:51Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Aby Varma, global business and marketing leader and Founder of Spark Novus. Aby helps organizations adopt AI strategically and responsibly, guiding leaders from early adoption to self-reliant inn…
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The Final MOPsapalooza: Celebrating Community and What Comes Next
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49:29
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49:29Text us your thoughts on the episode or the show! In this special episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, the crew reflects on the final chapter of MOPsapalooza, the flagship MarketingOps.com conference that has defined the community for years. Michael is joined by Mike Rizzo, Naomi Liu, and Audrey Harze to l…
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The Measure of Progress: Counting What Really Matters (with Diane Coyle)
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36:00For nearly a century, GDP has been the world’s go-to measure of economic success—but what if it’s been telling us the wrong story? It treats cigarette sales and cancer treatments as equally “good” for the economy, while caring for your kids, volunteering, or creating art don’t count at all. This week, economist Diane Coyle joins Nick and Goldy to d…
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Simplifying the Complex: Attribution, Alignment, and What Really Matters with Penny Hill
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47:43
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47:43Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Penny Hill, Founder and Principal Consultant at Three Threads Consulting. Penny has built her career at the intersection of marketing, operations, and strategy, helping teams simplify complexity,…
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Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud (with Ben McKenzie)
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32:52Actor and author Ben McKenzie didn’t set out to become one of crypto’s fiercest critics—but when the pandemic hit and Hollywood shut down, his curiosity turned into a full-blown investigation. The result was the bestselling book, Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud, a blistering exposé of the crypto craze as “…
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Practical AI for Marketing and Ops with Tracey Fudge
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51:57Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Tracey Fudge, AI Operations Architect and Agentic Workflow Designer at AI By Thrive. Tracey has spent the past several years working hands-on with language models, automation systems, and what sh…
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Stock Buybacks and the Trillion Dollar Heist (with Senator Cory Booker)
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39:42
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39:42Corporations are on track to spend more than $1.3 trillion on stock buybacks this year—money that could have gone toward higher wages, innovation, or community investment. That’s the real-life Trillion Dollar Heist at the center of our new comic from Civic Ventures, which follows Marta, a janitor who interrupts a corporate board meeting just as exe…
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Building MOps in Highly Regulated Industries with Danielle Balestra
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42:02Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries. The conversation examines the req…
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Competing Visions on Trade: A Race to the Bottom Vs. Building the Middle Class (with Thea Lee featuring Todd Tucker)
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40:38In the final episode of our Trade series, Nick and Goldy talk with Thea Lee, former Deputy Undersecretary for International Affairs at the U.S. Department of Labor, to challenge the core assumption behind decades of U.S. trade policy: That trade is about efficiency, not power. Lee explains how past trade deals were written to protect capital while …
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From Scrappy to Scalable: Martech Maturity in HubSpot with Danielle Urban
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49:14
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49:14Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Urban, Co-founder and CEO of Cartographer Consulting. Danielle brings a blend of demand generation, operations, and HubSpot expertise, helping early-stage startups and scaling teams buil…
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South of the Border: A Mexican Perspective on the Free Trade Era (with Juan Carlos Moreno-Brid)
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30:44In the sixth episode of our trade series, Pitchfork Economics producer Freddy Doss talks with Mexican economist Juan Carlos Moreno-Brid about how NAFTA — and now the USMCA — reshaped Mexico’s economy in ways that those of us north of the Rio Grande almost never hear about. Yes, exports skyrocketed. But wages stagnated, domestic industry hollowed ou…
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From Ticket-Taker to Strategic Influencer with Sarah Lane-Hawn
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55:15Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sarah Lane-Hawn, a fractional marketing leader and consultant who helps organizations shape their go-to-market strategy and build operational infrastructure with intention. Sarah brings experienc…
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North of the Border: A Canadian Perspective on the Free Trade Era (with Luke Savage)
30:42
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30:42In the fifth episode of our series on trade, journalist and author Luke Savage joins Pitchfork Economics Producer Freddy Doss to unpack how decades of “free trade” between the U.S. and Canada have reshaped both economies—entrenching corporate power, hollowing out manufacturing, and weakening democratic control over economic policy. Savage traces ho…
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The Human Side of Marketing Ops with Sari Hegewald
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53:14Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Sari Hegewald, Vice President of Marketing Operations at CeriFi. Sari leads a 10-person team covering marketing automation, creative, content, events, and more, and brings a unique perspective on…
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Uncovering Company-Level Impact: Rethinking Social Attribution with Chris Golec and Emily Gustin
54:08
54:08
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54:08Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Chris Golec, Founder and CEO of Channel99, and Emily Gustin, Business Development Manager at LinkedIn. Chris and Emily share how the shift from individual-level to company-level attribution is tr…
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Trade Wars Are Class Wars (with Matthew C. Klein)
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49:28
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49:28By Civic Ventures
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Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright
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51:28
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51:28Text us your thoughts on the episode or the show! In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes fo…
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You Can't Tariff Knowledge (with César Hidalgo)
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41:51Tariffs won’t save America’s economy—but knowledge might. In the third episode of our Trade series, Nick and Goldy sit down with physicist César Hidalgo to explore how prosperity really grows—not through tariffs or trickle-down promises, but through the accumulation of knowledge and know-how. Hidalgo explains why digital exports don’t show up in tr…
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Translating Data to Boardroom Impact with Jon Russo
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46:52
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46:52Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Jon Russo, founder of B2B Fusion and former CMO of high-tech companies across Silicon Valley, New York City, and Luxembourg. Jon shares his insights on why Marketing Operations professionals often…
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How Economists Forgot the Real World and Led Us Astray (with Nat Dyer)
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41:18In the second episode of our Trade series, Nick and Goldy talk with author Nat Dyer about his book Ricardo’s Dream: How Economists Forgot the Real World and Led Us Astray. Dyer reveals how David Ricardo’s famous theory of comparative advantage—long touted as proof that free trade is always a win-win—was built on unrealistic assumptions and a false …
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When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
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57:46
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57:46Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cu…
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William D. Miller Interview — Back to Our Roots - INCOSE's Future of Systems Engineering (FuSE)
11:24
11:24
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11:24🎁 GET MY FREE PDF SUMMARY OF THIS EPISODE BELOW 🎁 https://www.joshuasutherland.com/lp/free-pdf-notes-podcast-2025-09-19-william-d-miller-interview/ Use the link above to get free instant access to my PDF notes. ====================== ☎️ COACHING, CONSULTING & TRAINING ☎️ - Book a Call: https://www.joshuasutherland.com/book-a-call/ - https://Interna…
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Trade Wars, Class Wars & Globalization: Unpacking The Truth About Trade (featuring David Autor & Marc Palen)
47:52
47:52
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47:52In this kickoff to our special series on trade, Nick and Goldy unpack why trade policy isn’t just about tariffs and treaties—it’s about people, power, and priorities. For decades, the prevailing narrative has been that trade benefits everyone by lowering prices. But the real question is: who does it help, and who does it hurt? From the false promis…
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Mapping the Customer Journey: B2C Lessons for B2B Teams with Pradeep Manivannan
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51:27
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51:27Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting …
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Michael D. Watson Interview — INCOSE President (2026–2027) & NASA's Theory of Systems Engineering
22:07
22:07
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22:07🎁 GET MY FREE PDF SUMMARY OF THIS EPISODE BELOW 🎁 https://www.joshuasutherland.com/lp/free-pdf-notes-podcast-2025-09-12-michael-d-watson-interview/ Use the link above to get free instant access to my PDF notes. ====================== ☎️ COACHING, CONSULTING & TRAINING ☎️ - Book a Call: https://www.joshuasutherland.com/book-a-call/ - https://Interna…
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Inflation: A Guide for Users and Losers (with Mark Blyth)
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39:02Political economist Mark Blyth joins Nick and Goldy to unpack the myths and realities of rising prices, from pandemic supply shocks and corporate profiteering to central-bank missteps and decades of bad economic theory. Drawing from his new book Inflation: A Guide for Users and Losers, Blyth explains why some narratives fall flat, why others reveal…
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Building Trust in an Age of AI with Karen Kranack
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49:27Text us your thoughts on the episode or the show! In this episode of Opscast, Michael Hartmann and Naomi Liu are joined by Karen Kranack, Director of Applied AI Strategy and Experience, to explore the intersection of AI, brand strategy, and trust. Karen shares her insights on how AI is transforming marketing and operations, while emphasizing the im…
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The Foundational Operations Gap with Evan Kubitschek
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44:30Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Evan Kubicek, founder of Grow Rogue. Evan brings 15 years of experience in marketing operations and shares insights on what he calls the foundational operations gap, a critical area that many ear…
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Inside the CMO Mindset: Budget Gaps, Burnout, and the Role of AI with Ahmed Datoo
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56:53Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, Michael Hartmann speaks with Ahmed Datoo, CEO and co-founder of Allgood and a self-described recovering CMO. Ahmed reflects on his time leading marketing teams and shares a candid perspective on why CMOs struggle with attributi…
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Back to Basics Series: Homo Economicus Must Die (with Samuel Bowles)
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32:34What if the relentless drive to maximize personal gain isn't human nature, but just a flawed model we built? In this Back-to-Basics episode, behavioral economist Samuel Bowles helps us lay homo economicus—the myth of the perfectly rational, self-interested actor—six feet under. He shows how this caricature not only misrepresents human behavior, but…
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How AI Upleveled the Promise of Personalization with Dean de la Peña
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48:09Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate. Dean discusses the role of predictive intelligence in marketing and explains how brands can util…
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Back to Basics Series: Is the American Dream a Lie? (with Christian Cooper and Khiara Bridges)
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42:47
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42:47The promise of the American Dream—work hard, play by the rules, and you’ll get ahead—is unraveling before our eyes. In this Back-to-Basics episode, Christian H. Cooper and law professor Khiara Bridges join Nick and Goldy to posit whether economic mobility has ever truly existed, or if the system was rigged from the start. As wages stagnate, homeown…
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Back to Basics Series: How Monopolies Feed Plutocracy (with Matt Stoller)
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31:58When a few giants dominate the economy, democracy is the first to go. In this back-to-basics episode, author and anti-monopoly expert Matt Stoller unpacks how concentrated corporate power doesn’t just warp markets—it tilts the political playing field toward plutocracy. Drawing from his book Goliath, Stoller shows how corporate giants from banks to …
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Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless
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49:51Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQ…
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Inside the Community-Building Power of Women in Marketing Operations
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59:53Text us your thoughts on the episode or the show! In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu to explore the role of community within the Marketing Operations profession. What does community look like for Marketing Ops professionals? Why is it more tha…
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