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When ROI Comes for Your MQLs: Hard Truths with Ellie Cary
Manage episode 507885825 series 2986848
Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.
Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares insights on customer marketing, retention, and how MOps professionals can make their work more visible and strategic across the organization.
In this episode, you’ll learn:
- How to connect marketing performance to business outcomes
- The risks of overcomplicated attribution and how to simplify it
- The importance of foundational marketing processes for measurable ROI
- Strategies for MOps teams to communicate effectively with non-technical stakeholders
This episode is ideal for marketing operations, demand generation, and growth professionals looking to strengthen their impact and visibility in the organization. Tune in for Ellie’s actionable guidance on making MOps work matter.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Chapters
1. Introduction and Background (00:00:00)
2. Experiencing Silos Without Walls (00:03:33)
3. Surviving a Marketing Restructuring (00:05:58)
4. Attribution Models: Overengineered vs Underengineered (00:14:47)
5. Campaign Tracking and Automation Hacks (00:21:03)
6. Getting Back to Marketing Fundamentals (00:33:23)
7. AI in Marketing: Potential and Limitations (00:47:17)
8. Customer Retention vs Acquisition (00:55:06)
217 episodes
Manage episode 507885825 series 2986848
Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we’re joined by Ellie Cary, Senior Demand Generation Manager at StarTree. Ellie shares her experience navigating marketing performance challenges, including what happens when teams hit MQL goals but still face cuts, and why ROI visibility has become critical for MOps leaders.
Ellie discusses the limitations of attribution and reporting, how over-engineered models can create complexity, and what it takes to simplify processes while improving impact. She also shares insights on customer marketing, retention, and how MOps professionals can make their work more visible and strategic across the organization.
In this episode, you’ll learn:
- How to connect marketing performance to business outcomes
- The risks of overcomplicated attribution and how to simplify it
- The importance of foundational marketing processes for measurable ROI
- Strategies for MOps teams to communicate effectively with non-technical stakeholders
This episode is ideal for marketing operations, demand generation, and growth professionals looking to strengthen their impact and visibility in the organization. Tune in for Ellie’s actionable guidance on making MOps work matter.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Chapters
1. Introduction and Background (00:00:00)
2. Experiencing Silos Without Walls (00:03:33)
3. Surviving a Marketing Restructuring (00:05:58)
4. Attribution Models: Overengineered vs Underengineered (00:14:47)
5. Campaign Tracking and Automation Hacks (00:21:03)
6. Getting Back to Marketing Fundamentals (00:33:23)
7. AI in Marketing: Potential and Limitations (00:47:17)
8. Customer Retention vs Acquisition (00:55:06)
217 episodes
All episodes
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