Go offline with the Player FM app!
Building MOps in Highly Regulated Industries with Danielle Balestra
Manage episode 517553989 series 2986848
Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.
The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.
In this episode, you will learn:
- What makes regulated industries unique from a marketing operations perspective
- The skills and mindsets needed to succeed in compliance-heavy environments
- How to collaborate effectively with legal and compliance teams
- Strategies for balancing marketing speed with regulatory requirements
This episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Chapters
1. Welcome And Episode Focus (00:00:00)
2. Why Regulated Stacks Are Different (00:01:10)
3. Vendor Approvals And Platform Choices (00:03:54)
4. Compliance Reviews Versus Tooling Reality (00:05:24)
5. Team Traits For Regulated Ops (00:07:44)
6. Serving B2C And B2B Under One Roof (00:10:26)
7. Enterprise Culture And Silos (00:14:44)
8. Networking When You’re An Introvert (00:18:11)
9. Partnering With Legal And Privacy (00:21:47)
10. Risk, GDPR Nuance, And Trade‑Offs (00:25:57)
11. Patience, Alignment, And Language Clarity (00:30:00)
12. Building Review Time Into GTM (00:32:39)
13. Prioritization And Relationship Capital (00:35:45)
14. Moving Into Regulated Industries (00:37:58)
15. Meetings, Over‑Invites, And Focus (00:40:47)
16. Wrap Up And How To Connect (00:43:17)
223 episodes
Manage episode 517553989 series 2986848
Text us your thoughts on the episode or the show!
In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.
The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.
In this episode, you will learn:
- What makes regulated industries unique from a marketing operations perspective
- The skills and mindsets needed to succeed in compliance-heavy environments
- How to collaborate effectively with legal and compliance teams
- Strategies for balancing marketing speed with regulatory requirements
This episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Chapters
1. Welcome And Episode Focus (00:00:00)
2. Why Regulated Stacks Are Different (00:01:10)
3. Vendor Approvals And Platform Choices (00:03:54)
4. Compliance Reviews Versus Tooling Reality (00:05:24)
5. Team Traits For Regulated Ops (00:07:44)
6. Serving B2C And B2B Under One Roof (00:10:26)
7. Enterprise Culture And Silos (00:14:44)
8. Networking When You’re An Introvert (00:18:11)
9. Partnering With Legal And Privacy (00:21:47)
10. Risk, GDPR Nuance, And Trade‑Offs (00:25:57)
11. Patience, Alignment, And Language Clarity (00:30:00)
12. Building Review Time Into GTM (00:32:39)
13. Prioritization And Relationship Capital (00:35:45)
14. Moving Into Regulated Industries (00:37:58)
15. Meetings, Over‑Invites, And Focus (00:40:47)
16. Wrap Up And How To Connect (00:43:17)
223 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.