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Building MOps in Highly Regulated Industries with Danielle Balestra

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Manage episode 517553989 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text us your thoughts on the episode or the show!

In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.

The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.

In this episode, you will learn:

  • What makes regulated industries unique from a marketing operations perspective
  • The skills and mindsets needed to succeed in compliance-heavy environments
  • How to collaborate effectively with legal and compliance teams
  • Strategies for balancing marketing speed with regulatory requirements

This episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

  continue reading

Chapters

1. Welcome And Episode Focus (00:00:00)

2. Why Regulated Stacks Are Different (00:01:10)

3. Vendor Approvals And Platform Choices (00:03:54)

4. Compliance Reviews Versus Tooling Reality (00:05:24)

5. Team Traits For Regulated Ops (00:07:44)

6. Serving B2C And B2B Under One Roof (00:10:26)

7. Enterprise Culture And Silos (00:14:44)

8. Networking When You’re An Introvert (00:18:11)

9. Partnering With Legal And Privacy (00:21:47)

10. Risk, GDPR Nuance, And Trade‑Offs (00:25:57)

11. Patience, Alignment, And Language Clarity (00:30:00)

12. Building Review Time Into GTM (00:32:39)

13. Prioritization And Relationship Capital (00:35:45)

14. Moving Into Regulated Industries (00:37:58)

15. Meetings, Over‑Invites, And Focus (00:40:47)

16. Wrap Up And How To Connect (00:43:17)

223 episodes

Artwork
iconShare
 
Manage episode 517553989 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text us your thoughts on the episode or the show!

In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Danielle Balestra, a seasoned fractional marketing technology executive with experience building teams and stacks in both regulated and non-regulated industries.

The conversation examines the requirements for running effective marketing operations in highly regulated industries, including finance, healthcare, and legal services. Danielle shares her insights on working within compliance constraints, earning trust across teams, and building a marketing operations function that strikes a balance between agility and accountability.

In this episode, you will learn:

  • What makes regulated industries unique from a marketing operations perspective
  • The skills and mindsets needed to succeed in compliance-heavy environments
  • How to collaborate effectively with legal and compliance teams
  • Strategies for balancing marketing speed with regulatory requirements

This episode is ideal for marketing operations professionals, leaders, and consultants who work in or with regulated industries and want to strengthen collaboration, compliance, and operational excellence.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

  continue reading

Chapters

1. Welcome And Episode Focus (00:00:00)

2. Why Regulated Stacks Are Different (00:01:10)

3. Vendor Approvals And Platform Choices (00:03:54)

4. Compliance Reviews Versus Tooling Reality (00:05:24)

5. Team Traits For Regulated Ops (00:07:44)

6. Serving B2C And B2B Under One Roof (00:10:26)

7. Enterprise Culture And Silos (00:14:44)

8. Networking When You’re An Introvert (00:18:11)

9. Partnering With Legal And Privacy (00:21:47)

10. Risk, GDPR Nuance, And Trade‑Offs (00:25:57)

11. Patience, Alignment, And Language Clarity (00:30:00)

12. Building Review Time Into GTM (00:32:39)

13. Prioritization And Relationship Capital (00:35:45)

14. Moving Into Regulated Industries (00:37:58)

15. Meetings, Over‑Invites, And Focus (00:40:47)

16. Wrap Up And How To Connect (00:43:17)

223 episodes

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