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How AI Upleveled the Promise of Personalization with Dean de la Peña
Manage episode 502553603 series 2986848
Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.
Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.
Topics covered include
• How to apply predictive consumer intelligence to marketing workflows
• The value of identity resolution in campaign planning
• Practical approaches to scaling personalization based on real data
This episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Visit UTM.io and tell them the Ops Cast team sent you.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Chapters
1. Introduction to Dean de la Pena (00:00:00)
2. Defining True Marketing Personalization (00:01:29)
3. Asking the Right Questions (00:06:51)
4. The Power of Predictive AI (00:15:59)
5. Increasing Engagement with Consumer Intelligence (00:29:22)
6. Privacy Ethics and Data Stewardship (00:47:29)
211 episodes
Manage episode 502553603 series 2986848
Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com, powered by The MO Pros, hosts Michael Hartmann, Mike Rizzo, and Naomi Liu speak with Dean de la Peña, VP of Identity, Data Strategy, and SaaS at Resonate.
Dean discusses the role of predictive intelligence in marketing and explains how brands can utilize more comprehensive data signals to enhance audience targeting and personalization. He also outlines the importance of identity resolution and data structure in building effective campaigns.
Topics covered include
• How to apply predictive consumer intelligence to marketing workflows
• The value of identity resolution in campaign planning
• Practical approaches to scaling personalization based on real data
This episode is intended for marketing operations professionals looking to improve their use of data in audience engagement.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals
Visit UTM.io and tell them the Ops Cast team sent you.
Join us at MOps-Apalooza: https://mopsapalooza.com/
Save 10% with code opscast10
Chapters
1. Introduction to Dean de la Pena (00:00:00)
2. Defining True Marketing Personalization (00:01:29)
3. Asking the Right Questions (00:06:51)
4. The Power of Predictive AI (00:15:59)
5. Increasing Engagement with Consumer Intelligence (00:29:22)
6. Privacy Ethics and Data Stewardship (00:47:29)
211 episodes
All episodes
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