Will MQAs Replace MQLs? With Andrea Frazier And Jessica Fewless Ops Cast podcast

Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ops Cast »
Will MQAs Replace MQLs? with Andrea Frazier and Jessica Fewless

4d ago 52:02

MP3•Episode home

Text us your thoughts on the episode or the show!

Text us your thoughts on the episode or the show!
In this episode of Ops Cast by MarketingOps.com (powered by The MO Pros), hosts Michael Hartmann, Mike Rizzo, and Naomi Liu delve into one of the most discussed shifts in B2B marketing and revenue operations: the evolving roles of Marketing Qualified Leads (MQLs) and Marketing Qualified Accounts (MQAs).

In this episode, you’ll learn:

Why the traditional MQL model may be falling short and where MQAs step in.
How to realign marketing and sales around shared intent signals.
Common pitfalls when transitioning from MQLs to MQAs (and how to avoid them).
Practical advice on shifting measurement frameworks to reflect real buyer behavior.

To unpack this timely topic, they’re joined by two accomplished leaders in RevOps and marketing strategy:

Andrea Frazier, Senior Revenue Operations Technical Consultant, is known for her expertise in building scalable systems and aligning sales, marketing, and data. What makes her presence special on this podcast is that she will be a part of the Mopsapalooza as a speaker.
Jessica Fewless, VP of Marketing and Partnerships, has deep experience in ABM, demand gen, and full-funnel program strategy.

Together, they challenge long-standing definitions of buying intent and discuss how teams can evolve from lead-focused metrics to account-based signals that drive more aligned, strategic growth.

Tune in now, because whether you're in Marketing Ops, RevOps, or Demand Gen, this episode offers an expert-led perspective on what it means to qualify, measure, and act on intent in today’s B2B environment.
Check out our complete toolkit for helping you move from MQLs to MQAs!
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Visit UTM.io and tell them the Ops Cast team sent you.

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Visit UTM.io and tell them the Ops Cast team sent you.

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

Chapters

1. MQAs vs MQLs: Finding Middle Ground (00:00:00)

2. Adapting Sales Follow-up for MQAs (00:10:19)

3. Handling Hand-Raisers and Contact Coverage (00:17:50)

4. The Anatomy of a Successful Deal (00:28:39)

5. Implementing MQAs Without Disruption (00:37:45)

6. Key Takeaways and Closing Thoughts (00:49:53)

210 episodes

#Careers #Business #Marketing #MO Pros #Marketing Ops #Marketing Operations #MarTech #Marketing Tech #Revenue Ops #Revenue Operations