Bridging the Gap: Building Mutual Understanding Between Marketing and Ops with Monica Wright

Ops Cast

Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

30d ago 52:43

MP3•Episode home

Text us your thoughts on the episode or the show!

In this special 200th episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Monica Wright, growth and demand generation leader with deep experience in both marketing operations and demand generation. Monica brings a rare dual perspective on what it takes for marketing and operations teams to work together effectively.

In this episode, Monica discusses the often-overlooked challenge of mutual understanding, why marketers need to understand how Ops professionals work, and why they must understand marketing strategy to drive real business impact. She shares insights from her career leading, building, and advising teams, offering practical advice for bridging gaps, improving collaboration, and maximizing the effectiveness of your marketing organization.

You will learn:

Why cross-functional understanding between marketing and Ops is critical for success
How Ops and marketing teams can better communicate and align on goals
Strategies to ensure Ops adds measurable value while supporting marketing initiatives
Lessons from real-world experience building and scaling high-performing teams

This episode is ideal for marketing leaders, demand generation professionals, and MOps teams seeking to enhance collaboration and achieve a more significant impact throughout the organization.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

Chapters

1. Milestone Intro and Guest Setup (00:00:00)

2. Monica’s Journey from Publishing to Martech (00:01:08)

3. Why Ops Is Strategic, Not Downstream (00:06:22)

4. How Ops Should Partner With Marketing and Sales (00:09:40)

5. Trust, Trade‑offs, and Saying “Yes, But…” (00:16:19)

6. Leadership, Clarity, and Breaking the Review Spiral (00:22:09)

7. Brute Force vs. Foundations and When to Pause (00:26:42)

8. Prioritization, ICP Focus, and Killing Vanity Metrics (00:32:57)

9. Shared Language: Definitions, SLAs, and Naming (00:37:57)

10. AI as Force Multiplier: Promise and Pitfalls (00:44:40)

11. Closing, Community, and How to Reach Monica (00:51:57)

223 episodes

#Careers #Business #Marketing #MO Pros #Marketing Ops #Marketing Operations #MarTech #Marketing Tech #Revenue Ops #Revenue Operations