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Why the Next Generation of CMOs Will Come from Marketing Ops with Richard Wasylynchuk

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Manage episode 524337587 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text us your thoughts on the episode or the show!

In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.

The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.

In this episode, you will learn:

  • Why Marketing Ops leaders are well-positioned to become future CMOs
  • How shifting from growth-at-all-costs to profitability changes leadership priorities
  • The difference between activity reporting and outcome reporting
  • How data literacy and financial acumen build trust at the executive level

This episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Support the show

  continue reading

Chapters

1. Welcome And Topic Setup (00:00:00)

2. Ops To Interim CMO Journey (00:02:28)

3. Systems Thinking As A Leadership Edge (00:05:43)

4. Why Future CMOs Come From Ops (00:11:03)

5. Profitability, Predictability, And Finance (00:18:53)

6. Attribution Inside Marketing Only (00:26:08)

7. Ops As Connective Tissue Across Teams (00:31:43)

8. AI’s Impact On Roles And Structure (00:38:33)

9. Hiring Philosophy And Soft Skills (00:46:28)

231 episodes

Artwork
iconShare
 
Manage episode 524337587 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text us your thoughts on the episode or the show!

In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we are joined by Richard Wasylynchuk, VP of Marketing Operations and Interim Head of Marketing at Trulioo. Richard brings a unique perspective as an operations leader who stepped into an executive marketing role, offering valuable insights on why more CMOs of the future may emerge from Marketing Ops.

The conversation explores how the changing business environment, evolving investor expectations, and increasing focus on profitability are elevating the role of Marketing Ops leaders. Richard shares his perspective on visibility, data literacy, team design, and how an operational mindset aligns with modern marketing leadership.

In this episode, you will learn:

  • Why Marketing Ops leaders are well-positioned to become future CMOs
  • How shifting from growth-at-all-costs to profitability changes leadership priorities
  • The difference between activity reporting and outcome reporting
  • How data literacy and financial acumen build trust at the executive level

This episode is perfect for Marketing Ops, RevOps, and marketing professionals who want to expand their strategic influence and prepare for senior leadership roles.

Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Support the show

  continue reading

Chapters

1. Welcome And Topic Setup (00:00:00)

2. Ops To Interim CMO Journey (00:02:28)

3. Systems Thinking As A Leadership Edge (00:05:43)

4. Why Future CMOs Come From Ops (00:11:03)

5. Profitability, Predictability, And Finance (00:18:53)

6. Attribution Inside Marketing Only (00:26:08)

7. Ops As Connective Tissue Across Teams (00:31:43)

8. AI’s Impact On Roles And Structure (00:38:33)

9. Hiring Philosophy And Soft Skills (00:46:28)

231 episodes

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