Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Meatingplace Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meatingplace Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Ep 229: Stats to story: How Archer turns data into shelf space

32:07
 
Share
 

Manage episode 506386892 series 2839887
Content provided by Meatingplace Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meatingplace Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Meat snacks and sticks, particularly in the better-for-you market space, are soaring in popularity, but not all brands are benefitting the same way. Archer has reached aggressively across distribution channels with statistics that not only tell the obvious story — “stock us, we’re better” — but also educates retail buyers on exactly how the meat snack category performs for them vis-a-vis competitors and what they can do to boost their sell-through, as Archer’s Vice President of Marketing Andrew Thomas explains in this episode of MeatingPod. Meanwhile, the data also informs Archer’s new marketing campaign, a tongue-in-cheek look at what it means to be “real.”

  continue reading

239 episodes

Artwork
iconShare
 
Manage episode 506386892 series 2839887
Content provided by Meatingplace Magazine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Meatingplace Magazine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Meat snacks and sticks, particularly in the better-for-you market space, are soaring in popularity, but not all brands are benefitting the same way. Archer has reached aggressively across distribution channels with statistics that not only tell the obvious story — “stock us, we’re better” — but also educates retail buyers on exactly how the meat snack category performs for them vis-a-vis competitors and what they can do to boost their sell-through, as Archer’s Vice President of Marketing Andrew Thomas explains in this episode of MeatingPod. Meanwhile, the data also informs Archer’s new marketing campaign, a tongue-in-cheek look at what it means to be “real.”

  continue reading

239 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play