"If you’re not growing, you’re dying. Business is organic, and evolution is the only way forward."
-Amanda Lucey

In this episode, learn how Amanda has landed big-name clients like Coca-Cola, Ferrari, and Intercontinental Hotels by fostering a culture of innovation, curiosity, and strategic adaptability. Amanda Lucey is the owner of Atlanta’s oldest privately held marketing agency and one of the fastest-growing female agency leaders in the Southeast. She unpacks her unique approach to scaling businesses, retaining high-value clients, and using challenges as opportunities for growth.
Whether you're an entrepreneur, leader, or marketing professional, this episode is packed with actionable takeaways on thriving in dynamic times.

Key Points + Chapter Markers:

00:00 – Introduction (The Only Constant is Change)

04:03 – Building a Purpose-Driven Agency

08:16 – Aligning Leadership with Vision

12:29 – Client Acquisition and Retention Mastery

17:21 – Innovation as a Retention Strategy

24:02 – Lessons in Leadership and Crisis Management

30:53 – Introducing ‘Upheaval’
Connect with Amanda:

Book “Upheaval” - Amazon
Website - https://amandalucey.com/

LinkedIn - https://www.linkedin.com/in/amandalucey/

Instagram - https://www.instagram.com/amanda.r.lucey/

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About The Hosts:

• Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
  • Tim’s LinkedIn, Tim’s Instagram
  • Cindy’s LinkedIn, Cindy’s Instagram

About PEMA.io:

PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencies scale with pay-for-performance lead generation. Need more sales meetings? Learn more and schedule a call here: https://pema.agency