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What Should You Be Paying to Acquire a Client? The Ultimate Guide to CAC
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Do you know your company's Client Acquisition Cost (CAC)? If not, you’re likely making decisions in your marketing and sales efforts with incomplete data.
In this episode, we’re breaking down step-by-step how to calculate CAC, debunking common misconceptions, and explaining why understanding this number is CRITICAL to scaling your business profitably.
By the end of this episode, you’ll have a clear step-by-step guide to determine your CAC and make more data-driven decisions to scale your business effectively.
Episode Highlights
00:00 – Why the Most Profitable Companies Know Their CAC Inside and Out
01:50 – The Right vs. Wrong Way to Approach Your CAC Calculation
04:12 – How One Business Grew by 35% Year Over Year by Mastering CAC
08:04 – 5 Simple Steps to Calculate Your CAC
11:38 – Why You Need to Segment Your CAC by Lead Source
15:47 – How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability
19:22 – How to Optimize and Scale Based on Your CAC Data
Resources:
Episode 71: Marketing For Dummies: The No-Nonsense Guide to Marketing Terms!
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
PEMA.io is an Inc. 5000 Outbound Agency specializing in helping Marketing Agencie...
Chapters
1. Why the Most Profitable Companies Know Their CAC Inside and Out (00:00:00)
2. The Right vs. Wrong Way to Approach Your CAC Calculation (00:01:50)
3. How One Business Grew by 35% Year Over Year by Mastering CAC (00:04:12)
4. 5 Simple Steps to Calculate Your CAC (00:08:04)
5. Why You Need to Segment Your CAC by Lead Source (00:11:38)
6. How to Measure CAC Against Lifetime Value (LTV) for Maximum Profitability (00:15:47)
7. How to Optimize and Scale Based on Your CAC Data (00:19:22)
112 episodes
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