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1170. What’s Working Now to Sell Your Trust-Building Offers

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Manage episode 507822231 series 1168267
Content provided by Kelly Roach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Roach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.

In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.

You’ll learn:

  • Why trust-building offers actually make it easier to sell high-ticket.

  • How to turn your newsletter + email list into your #1 salesperson.
  • Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.

  • How to use social media and one-word marketing to generate daily sales.

Timestamps
  • 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.

  • 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.

  • 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales.

  • 8:46 – 10:30 Kelly’s 2026 plan

  • 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.

  • 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.

  • 19:21 – 22:15 The new LIGHT launch model

Resources:
  continue reading

1064 episodes

Artwork
iconShare
 
Manage episode 507822231 series 1168267
Content provided by Kelly Roach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Roach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs.

In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads.

You’ll learn:

  • Why trust-building offers actually make it easier to sell high-ticket.

  • How to turn your newsletter + email list into your #1 salesperson.
  • Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches.

  • How to use social media and one-word marketing to generate daily sales.

Timestamps
  • 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls.

  • 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession.

  • 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales.

  • 8:46 – 10:30 Kelly’s 2026 plan

  • 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales.

  • 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales.

  • 19:21 – 22:15 The new LIGHT launch model

Resources:
  continue reading

1064 episodes

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