Go offline with the Player FM app!
Inside Fullstory’s Approach to In-App Engagement with Talia Root and Brent Hildebrand | Episode 092
Manage episode 467256150 series 3479744
Talia Root and Brent Hildebrand from Fullstory join the Digital CX podcast to discuss the evolving role of digital customer experience, from in-app engagement to balancing scale with personalization. They share insights on measuring success, prioritizing product development, and the key skills that make a great program manager in the digital landscape.
Chapters:
- 00:03 - Intro
- 04:18 - Talia’s journey from retail to digital success
- 05:42 - Brent’s path from sales to digital CX
- 07:30 - Scale vs. digital: What’s the difference?
- 09:15 - The push for in-app engagement
- 12:09 - Choosing what to build first
- 16:00 - Measuring success: Metrics that matter
- 21:29 - Balancing in-app and email engagement
- 27:15 - What makes a great program manager?
- 33:39 - Digital wins (and fails) in the wild
- 35:19 - Shoutouts to digital leaders
Enjoy! I know I sure did…
Talia's Linkedin: https://www.linkedin.com/in/talia-root/
Brent's LinkedIn: https://www.linkedin.com/in/brent-hildebrand-422a9397/
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Chapters
1. Inside Fullstory’s Approach to In-App Engagement with Talia Root and Brent Hildebrand | Episode 092 (00:00:00)
2. Building Digital Programs in Customer Experience (00:00:03)
3. Journey to Digital Customer Experience (00:05:35)
4. Measuring Program Effectiveness in Digital (00:12:36)
5. Digital Career Pathways and Data Analysis (00:23:25)
97 episodes
Inside Fullstory’s Approach to In-App Engagement with Talia Root and Brent Hildebrand | Episode 092
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.
Manage episode 467256150 series 3479744
Talia Root and Brent Hildebrand from Fullstory join the Digital CX podcast to discuss the evolving role of digital customer experience, from in-app engagement to balancing scale with personalization. They share insights on measuring success, prioritizing product development, and the key skills that make a great program manager in the digital landscape.
Chapters:
- 00:03 - Intro
- 04:18 - Talia’s journey from retail to digital success
- 05:42 - Brent’s path from sales to digital CX
- 07:30 - Scale vs. digital: What’s the difference?
- 09:15 - The push for in-app engagement
- 12:09 - Choosing what to build first
- 16:00 - Measuring success: Metrics that matter
- 21:29 - Balancing in-app and email engagement
- 27:15 - What makes a great program manager?
- 33:39 - Digital wins (and fails) in the wild
- 35:19 - Shoutouts to digital leaders
Enjoy! I know I sure did…
Talia's Linkedin: https://www.linkedin.com/in/talia-root/
Brent's LinkedIn: https://www.linkedin.com/in/brent-hildebrand-422a9397/
+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
Chapters
1. Inside Fullstory’s Approach to In-App Engagement with Talia Root and Brent Hildebrand | Episode 092 (00:00:00)
2. Building Digital Programs in Customer Experience (00:00:03)
3. Journey to Digital Customer Experience (00:05:35)
4. Measuring Program Effectiveness in Digital (00:12:36)
5. Digital Career Pathways and Data Analysis (00:23:25)
97 episodes
Semua episode
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.