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Inside Fullstory’s Approach to In-App Engagement with Talia Root and Brent Hildebrand | Episode 092

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Manage episode 467256150 series 3479744
Content provided by Alex Turkovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Turkovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Talia Root and Brent Hildebrand from Fullstory join the Digital CX podcast to discuss the evolving role of digital customer experience, from in-app engagement to balancing scale with personalization. They share insights on measuring success, prioritizing product development, and the key skills that make a great program manager in the digital landscape.

Chapters:

  • 00:03 - Intro
  • 04:18 - Talia’s journey from retail to digital success
  • 05:42 - Brent’s path from sales to digital CX
  • 07:30 - Scale vs. digital: What’s the difference?
  • 09:15 - The push for in-app engagement
  • 12:09 - Choosing what to build first
  • 16:00 - Measuring success: Metrics that matter
  • 21:29 - Balancing in-app and email engagement
  • 27:15 - What makes a great program manager?
  • 33:39 - Digital wins (and fails) in the wild
  • 35:19 - Shoutouts to digital leaders

Enjoy! I know I sure did…

Talia's Linkedin: https://www.linkedin.com/in/talia-root/
Brent's LinkedIn: https://www.linkedin.com/in/brent-hildebrand-422a9397/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Chapters

1. Inside Fullstory’s Approach to In-App Engagement with Talia Root and Brent Hildebrand | Episode 092 (00:00:00)

2. Building Digital Programs in Customer Experience (00:00:03)

3. Journey to Digital Customer Experience (00:05:35)

4. Measuring Program Effectiveness in Digital (00:12:36)

5. Digital Career Pathways and Data Analysis (00:23:25)

97 episodes

Artwork
iconShare
 
Manage episode 467256150 series 3479744
Content provided by Alex Turkovic. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Turkovic or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Talia Root and Brent Hildebrand from Fullstory join the Digital CX podcast to discuss the evolving role of digital customer experience, from in-app engagement to balancing scale with personalization. They share insights on measuring success, prioritizing product development, and the key skills that make a great program manager in the digital landscape.

Chapters:

  • 00:03 - Intro
  • 04:18 - Talia’s journey from retail to digital success
  • 05:42 - Brent’s path from sales to digital CX
  • 07:30 - Scale vs. digital: What’s the difference?
  • 09:15 - The push for in-app engagement
  • 12:09 - Choosing what to build first
  • 16:00 - Measuring success: Metrics that matter
  • 21:29 - Balancing in-app and email engagement
  • 27:15 - What makes a great program manager?
  • 33:39 - Digital wins (and fails) in the wild
  • 35:19 - Shoutouts to digital leaders

Enjoy! I know I sure did…

Talia's Linkedin: https://www.linkedin.com/in/talia-root/
Brent's LinkedIn: https://www.linkedin.com/in/brent-hildebrand-422a9397/

Support the show

+++++++++++++++++
Like/Subscribe/Review:
If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review.
Website:
For more information about the show or to get in touch, visit DigitalCustomerSuccess.com.
Buy Alex a Cup of Coffee:
This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcsp
Thank you for all of your support!
The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com

  continue reading

Chapters

1. Inside Fullstory’s Approach to In-App Engagement with Talia Root and Brent Hildebrand | Episode 092 (00:00:00)

2. Building Digital Programs in Customer Experience (00:00:03)

3. Journey to Digital Customer Experience (00:05:35)

4. Measuring Program Effectiveness in Digital (00:12:36)

5. Digital Career Pathways and Data Analysis (00:23:25)

97 episodes

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