Ep. 661 - What Agentic AI Means for the Future of Automotive Retail, with Barry Hillier

The Dealer Playbook

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15d ago 31:21

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In this episode, my guest is Barry Hillier, co-founder of Auto Agentic A.I. and someone I’ve known and respected for years. Barry’s got a deep background in SaaS and marketing, and he’s one of those rare people who can make complex tech make sense—and more importantly, make it useful.

We talk about what AI actually means for dealerships, business owners, and people in general—not in the theoretical sense, but in the “what should I be doing about this right now?” kind of way.

Here’s a glimpse of what you’ll get from this conversation:

How AI can make you better at your job instead of taking it
What dealerships need to know before jumping into AI tools
Why people with strong emotional intelligence (EQ) might be more valuable than ever
How AI changes the way we train, learn, and lead teams
What this all means for the next generation—including your kids

Barry also shares how he fell into building tech solutions for the auto industry, what he’s learned from saying “yes” before knowing how, and why we’re just scratching the surface of how AI can elevate human potential.

If you're a dealer, leader, entrepreneur—or just someone trying to figure out where you fit in this next chapter—this one’s worth a listen. The ideas we explore could shift the way you think about tech, talent, and your future.

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Chapters

1. Meeting Barry Hillier at Toronto Auto Show (00:00:00)

2. From Dashboard to SaaS: Barry's Journey (00:01:49)

3. AI with People: The Unstoppable Combo (00:06:32)

4. Educate Yourself: Dealers' AI Responsibility (00:11:08)

5. Human EQ and AI: The Future of Work (00:15:42)

6. AI as a Learning and Customer Service Tool (00:23:36)

7. Implementing AI in Your Dealership (00:28:30)

684 episodes

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