The Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, you’ll gain the tools and confidence to excel in a rapidly evolving market. Join thousands of listeners every week who trust ...
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Michael Cirillo Podcasts
Collaboration through connection. Hosted by Paul J Daly, Kyle Mountsier, and Michael Cirillo, Auto Collabs is your connect point to the human side of the retail automotive industry: what motivates its leaders, how they navigate change, and what keeps them pushing forward. It’s beyond-the-business-card conversations with real people powering dealerships, technology platforms, and everything in between. From the team behind the More Than Cars movement, this podcast is built on one big belief: ...
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Just two guys from Montreal talking to interesting people with stories depicting their path to success. These stories, with individuals from different walks of life, are meant to show how lessons learned can be applied to anyone with high hopes and the will to work. Hosted by Frankie Cirillo and Michael Gagliano.
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The Calling All Brides podcast is designed for brides desiring real answers to their wedding planning questions. Hosts Joe Cirillo and Michael Joye have a combined 50 years of experience in the wedding industry. Joe has owned a wedding rental business, owns a wedding DJ & videography company and produces the largest bridal show in his home market of Columbia, SC. While Michael has entertained crowds as a DJ at over 2,000+ weddings in the Southeast. In this podcast, Joe and Michael provide re ...
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The best operators, amazing stories from inside and outside of auto, and new perspectives. Join hosts Kyle Mountsier, Michael Cirillo, Paul J. Daly plus special guests as we just hit the record button for some quick and very candid conversations with some of the most amazing guests at ASOTU CON. All of it is live. All of it is unfiltered, and all of it is for you. These are the ASOTU CON Sessions by SpaceAuto // ASOTU CON Sessions is produced by Automotive State of the Union (ASOTU). Learn m ...
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Welcome to Answers from the Stairs, an off-the-cuff chat with host Chris Vester. Chris is here to provide insight on all areas of your life; whether it be your business, your relationship, or your health. He believes that everyone can find their purpose and beat mediocrity by realizing their God-given talents. Chris is a long-time business owner and coach with the experience to help others like him to reach their potential.Tune in each week for tips on how to find all the answers you seek an ...
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The Personal Aircraft You Can Fly With No License: Inside Pivotal’s Helix with Cal Cruickshank
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9:45Send us a text This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce. Most people still think flying cars are science fiction. Pivotal is already delivering them — and you don’t even need a pilot’s license to fly one. In one of the most future-forward conversations of the LA Auto Show series, we…
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Why Electric Boats Make More Sense Than Electric Cars with Mitch Lee
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7:33Send us a text Everyone argues about electric cars — meanwhile, electric boats quietly solve problems the auto industry hasn’t touched. In this episode, we sit down with Mitch Lee, co-founder and CEO of Arc Boats, a company reshaping an industry most people assumed would be the last to electrify. Gas boats are famously loud, maintenance-heavy, unre…
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Why Dealers Need Orchestrated AI, Not More Point Solutions with Marianne Johnson and David Foutz
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10:18Send us a text The biggest mistake dealers make with AI? Treating it like a tool, not an ecosystem. Recorded live at Automobility LA, this conversation with Marianne Johnson (EVP & Chief Product Officer, Cox Automotive) and David Foutz (VP of Enterprise Client Management) cuts straight through the noise surrounding AI. Instead of buzzwords, they fo…
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The New Way Consumers Shop for Cars (And What Dealers Must Do Next with Amie Lindaas
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10:47Send us a text The car-buying journey has officially changed and it's nothing to do with dealers. It's because consumers are using AI long before they ever walk onto a lot. Live from Automobility LA, we sit down with Amie Lindaas, Director of Research and Insights at Cars Commerce, to uncover the truth about how consumers are actually shopping in 2…
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How Real-Time Data Is Reshaping Product Planning and Retail Decisions with Luis Brizuela
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9:01Send us a text This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce. Everyone talks about electrification — but very few understand the data, speed, and intelligence driving it. JATO sits right at the center. Recorded live at Automobility LA, this episode features Luis Brizuela, Director of the…
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A Smarter Way to Build Charging Infrastructure for Fleets and AVs with Brett Hauser
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9:48Send us a text This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce. Everyone talks about EV adoption — but almost no one understands the brutal reality of actually powering the fleets that need to drive it. In this episode from the LA Auto Show, we sit down with Brett Hauser, Chairman & CEO of…
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You Won’t Get Rich on Mobile Service — But You’ll Lose Without It with Joe Castelino, Ephraim Barcelo and Cody Collins
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19:06Send us a text This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce. The next battle for customer loyalty won’t be won in the service drive… but in their driveway. Recorded live at the LA Auto Show, this roundtable pulls together three very different perspectives with one shared problem: the cu…
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Why Auto Shows Still Matter with Andy Steinhauser
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10:53Send us a text This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce. Auto shows aren’t dying — they’re evolving. And according to someone who runs LA’s, they may be more important to the industry now than at any point in the last decade. Recorded live at the LA Auto Show, this episode goes behi…
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"Viral for the Right Reasons" - What Dealers Can Learn from Lange & Fetter’s Social Media Strategy | Noella Salter, Marketing Manager at Lange & Fetter Ford
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53:25If you’ve ever wondered how a small-town Ford store ends up going mega-viral, builds a loyal community, and turns everyday dealership life into must-watch content… this episode is for you. Today I’m joined by the brilliant, hilarious, and wildly creative Noella Salter, the marketing manager behind Lang & Fetter Ford’s social media presence that the…
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Automobility LA: Why Every Car Shopper Is Overwhelmed Right Now with Jennifer Newman
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11:13Send us a text This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce. Car buyers are experiencing more than just stress. They’re panicking. Cars.com Editor-in-Chief Jenni Newman joins us with a front-row view of the fear, confusion, and pressure buyers are carrying into showrooms today. She expl…
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Inside Honda’s Olympic Strategy with Jennifer Symington
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7:30Send us a text This exclusive interview series from Automobility LA at the LA Auto Show is brought to you by Cars Commerce. LA28 is coming, and Honda plans to be at the center of it. Here’s how. Recorded live at the LA Auto Show, this conversation dives into one of Honda’s biggest brand moments in decades: its multi-year partnership with the LA28 O…
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“Every Crisis Is Free Profit” — How to Turn Disruption in the Industry Into Opportunity | Nir Bashan, founder of The Creator Mindset
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36:33What if your biggest dealership problems aren’t “market problems”… but creativity problems? In this episode of The Dealer Playbook, Michael sits down with Nir Bashan, world-renowned creativity expert, founder & CEO of The Creator Mindset, LLC, Clio Award winner, and Emmy-nominated former Hollywood/advertising executive to show car dealers how to us…
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What’s Really Breaking Trust Between OEMs and Dealers From Someone Who's Lived Both Sides with Igor Skinder
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41:17Send us a text Igor Skinder has seen every side of the car business—and he still believes people matter more than the metal. Today’s guest is Igor “Iggy” Skinder, a self-proclaimed car guy who somehow manages to be both physically imposing and one of the sweetest, most grounded humans in the room. Born in former Yugoslavia, Igor grew up three hours…
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“Use the Equity, Not the Gut” Where the Data Says Your Car Will Sell Next | Yolanda Biswah, President of Canadian Black Book (CBB)
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26:29How should Canadian dealers REALLY be using data to price, appraise, and move inventory in 2025? In this episode of The Dealer Playbook, Michael sits down with Yolanda Bishwah, President of Canadian Black Book (CBB), the data backbone behind used vehicle valuations and residual forecasts for OEMs, lenders, and retailers across the country. With 65+…
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“Luxury Isn’t About Price” How to Deliver Premium Experiences That Raise Gross | Marion Cain, Founder of ACE & Creator of Kharisma Mastery
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35:11Guest Marion Cain (ACE founder; creator of Kharisma Mastery) breaks down a science-based playbook for dealership sales and F&I teams to own the room, deliver luxury touchpoints (on any brand), and turn trust into revenue. We cover the first 90 seconds, nonverbal cues, “portable stories,” True Cost of Ownership framing, and how to use GPT/AI to tail…
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Why Most ‘Guest Experience’ Programs Fail... and What Actually Works
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28:52Send us a text This former teacher used simple, repeatable hospitality—not buzzwords—to scale and auto group. Today’s guest, Adam Gaedke helped steer a dealership group through hyper-growth, an ESOP transition, and a full-blown culture shift rooted in hospitality. Starting as a salesperson, Adam rode the wave from one store to 18 in 18 months, sat …
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“Extremes Get Clicks”: What 3,000 Pros Just Told Us About AI vs. Google | Marcus Sheridan, Author of Endless Customers | Ep. 684
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1:02:04AI vs. Google isn’t theoretical anymore; your buyers are already switching how they search. In this episode, Marcus Sheridan (author of They Ask, You Answer and Endless Customers) shares fresh data from ~3,000 pros on how often they now use ChatGPT instead of Google, what that means for SEO, content, and lead gen, and how car dealerships can pivot …
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Stop Guessing, Start Testing with Derek Hansen
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26:16Send us a text If your appraisals still start with a sharpie on a worksheet, this one’s for you. Derek Hansen has lived in the deep end of dealer data—Manheim to vAuto—helping thousands of rooftops translate live market signals into real-world inventory wins. In this conversation with Paul and Kyle, he walks through the three-legged stool every mod…
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“Curiosity Beats Fear Every Time”: How Dealers Are Future-Proofing Their Teams for AI and Electrification | Sebrina Westbrooke, Program Manager at Georgian College | Ep. 683
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27:09Curiosity beats fear in modern retail automotive. In this episode of The Dealer Playbook, Michael Cirillo sits down with Sebrina Westbrooke, Program Manager at Georgian College’s Automotive Business School of Canada and lead for the Canadian Dealer Academy, to unpack how car dealerships are future-proofing leadership teams for AI, electrification, …
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The Data That Stops Wasted Follow-Ups (and Saves Your BDC) with Kristine Lentz
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27:46Send us a text What if one number could cut burnout, fix your follow-up, and turn “lost” leads into lifetime service customers? Kristine Lentz from Urban Science joins Auto Collabs for her first-ever podcast—and promptly makes everyone smile while talking about the least smiley topic in retail: customer defection. From starting in support to leadin…
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Alex Lawrence: The Playbook for Selling EVs in a Volatile Market | Car Sales | Ep. 682
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44:27There’s something special about people who build where no blueprint exists. My guest today, Alex Lawrence, is one of those people. He’s a tech veteran, tenured professor, and serial entrepreneur who co-founded EV Auto, one of the first dealership groups in the U.S. dedicated entirely to used EVs and plug-in hybrids. But what really stands out about…
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“I Wouldn’t Buy a Car From Me” (This GM Helped Ford Redesign the Showroom) with JB Burnett
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29:29Send us a text Apple Store energy meets Ford retail as JB Burnett builds a concierge dealership that actually fits how people buy. Today’s guest, JB Burnett (GM at Preston Automotive Group), went from serving tables at 20 to running his first dealership at 23. He’s now opening what Ford calls the world’s first Signature 2.0 facility—a wide-open, co…
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Tara Willis: How to Build a Culture That Sells Cars | Car Sales | Ep. 681
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27:20What makes someone dream of being in the car business, and then actually make it happen? In this episode, I sit down with Tara Willis, a seasoned automotive professional who turned her childhood love for cars into a 20-year career working with major automotive brands like BMW, Subaru, Nissan, and Infiniti. Tara now leads product marketing and incen…
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Outcomes vs Attribution: We're Measuring The Wrong Thing with Michael Kraut
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31:25Send us a text Streaming is splintered, AI is the new TV guide, and last-click is dead—Michael Kraut lays out the dealer playbook for what’s next. Auto Collabs history: our first ever in-studio guest! Experian’s Michael Kraut sits down with Paul to map the new media reality—where streaming splinters attention, Yahoo and Amazon quietly re-emerge as …
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Jean-Pierre Lacroix: The Most Underrated Tool For Selling More Cars | Car Sales | Ep 680
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E67: Struggles & Strides with with Michael Cirillo
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1:09:32In Episode 67 of Answers from the Stairs, Michael Cirillo brings depth, humor, and vulnerability to a conversation that hits on what many don’t talk about enough—the messy middle between success and struggle. From breaking out of the “cookie-cutter” mold to navigating fatherhood, business, and personal growth, Michael shares the real stories behind…
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Brad Gelber: How New York’s Largest Auto Group Dominates Social Media | Car Sales | Ep. 679
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Michael Cirillo: The Biggest Problem In Retail Auto and How To Solve It | Leadership | Ep. 678
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30:44Most people assume the biggest problem in retail auto is inventory, rates, or competition. But every time I walk into a dealership, I see something else at the core of the struggle. It isn’t obvious on the surface, but you can feel it in the turnover, the burnout, the “busy but not fulfilled” pace that too many teams are stuck in. We love to talk a…
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E66: Cycles to Success with with Luke Williford
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58:01In Episode 66 of Answers from the Stairs, entrepreneur and thought leader Luke Williford shares the real story behind success—the cycles of failure, growth, relationship-building, and relentless faith it takes to get there. From starting small to thinking big, Luke’s journey is a masterclass in how to embrace the process and trust the path. Minute …
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Jimmy Douglas: Why 49% of Car Dealers Struggle to Sell EVs | Car Sales | Ep.677
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35:15In this episode my guest is Jimmy Douglas, founder and CEO of Plug and former Tesla exec. Jimmy’s one of the sharpest voices in the pre-owned EV market, and he’s here to break down what most dealers are missing, and what a small group is quietly getting right. We talk about why nearly half of dealers still won’t touch used EVs, what it actually tak…
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Auto Shows Are Quietly Driving ROI (But Dealers Aren’t Paying Attention) with Jennifer Morand
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26:01Send us a text Auto shows aren’t dead—they’re just getting started, and Jennifer Morand is helping to rewrite the playbook. On this episode of Auto Collabs, the crew welcomes Jennifer Morand—the incoming chairwoman of the Automotive Experience Alliance (AEA) and powerhouse behind the Chicago Auto Show. She’s on a mission to make auto shows more tha…
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Ondar Tarlow: Activate More Car Buyers with VIP Events | Car Sales | Ep. 676
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44:16In this episode my guest is Ondar Tarlow, a marketing strategist with more than 20 years of experience working with brands like Fastlane Drive, Pacific Premier Bank, and the LA Chargers. He’s built a career on creating events and campaigns that actually move people—sometimes literally into showrooms. We dig into the big question dealers wrestle wit…
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In this empowering episode of Answers from the Stairs, Patty Tremonti shares her journey of leadership, service, and personal transformation. From building bridges through collaboration to leading with compassion and conviction, Patty offers insight into what it means to truly drive success—not just in business, but in life. Minute Markers: 00:00 I…
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This One Stat Explains Why Customers Still Hate Buying Cars with David Thomas
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27:01Send us a text What if the real reason car buyers feel frustrated has nothing to do with price? David Thomas has spent decades shaping how consumers understand and experience buying a car—from the early days of Autoblog to his current role unpacking research at CDK Global. In this episode, David joins Michael and Paul to talk about the hidden frict…
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Shasta Haddock: How to Convert Social Media Leads Into Car Sales | Business Development | Ep. 675
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31:44In this episode, my guest is Shasta Haddock, Chief Operations Officer at Epic BDC and host of I'm A Car Chick Podcast. With over a decade in automotive, she’s built high-performing BDC teams and even created the industry’s first elite response team that turns social media traffic into real showroom appointments. We get into some very real challenge…
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The Reason Your Dealership Tech Stack Sucks (It’s Not What You Think) with Nick Askew
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32:05Send us a text AI isn’t coming for your job—it’s coming for your to-do list. When Nick Askew first plugged AI into his daily marketing work, it was like flipping a switch—from a grind to a productivity cheat code. In this episode, Nick sits down with Kyle (while Paul and Michael cheer from the sidelines) to unpack why that moment in late 2023 marke…
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Janis Showers: The Most Overlooked Profit Center in Your Dealership | BDC | Ep. 674
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33:45In this episode my guest is Janis Showers, founder of The Car Girls, who has spent more than 25 years helping dealerships turn phone calls and customer conversations into lasting relationships and profit. We dig into why the simplest interaction—the phone call—is still one of the biggest stumbling blocks in 2025, and what that says about the way de…
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Why Customers Don't Trust Mechanics (And How to Fix It) with Curtis Gardner
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23:31Send us a text The technician who turned oil changes into master certifications—and negativity into a movement of positivity. Curtis Gardner isn’t your typical technician. Starting out with oil changes after high school, Curtis worked his way up to Toyota master certification before taking on the German-engineering challenge at Audi. But what makes…
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In this powerful episode of Answers from the Stairs, world-renowned coach and fitness expert Hany Rambod joins the conversation to talk about what it really takes to grow—physically, emotionally, and spiritually. Known for training champions, Hany opens up about the science behind performance, the complexity of relationships, and the crossroads we …
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The AI Reality Check Every Automotive Vendor Needs with Laurie Halter
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26:30Send us a text From hype to hesitation—Laurie Halter reveals what dealerships really think about AI in the service drive. Laurie Halter isn’t just a PR veteran with her finger on the industry’s pulse—she’s now bringing hard data to the AI conversation in fixed ops. In this episode, she joins Paul, Kyle, and Michael to unpack her latest independent …
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Ep. 673 - Why Your Dealership Experience Is Worth More Than You Think, with Megan McDowell
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26:05In this episode, my guest is Megan McDowell, Vice President of Operations at TrueCar. Megan’s career started on the sales floor at Lexus of Austin and took her all the way to the executive table without leaving the automotive industry. We dig into what she learned from those bell-to-bell dealership days that gave her an edge in leadership, and how …
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Why the Next Big Auto Story Won’t Start on Social Media with Jamie Butters
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25:42Send us a text From Kentucky minivan launches to Tokyo auto shows to the Wall Street Journal—Jamie Butters has been shaping automotive news for decades, and now he’s taking that storytelling to an even bigger stage. In this episode, Paul J Daly sits down with veteran automotive journalist Jamie Butters, fresh off his transition from Automotive News…
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Ep. 672 - If you believe AI will replace your job… you’re right
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23:37Let’s just be real. The ground has shifted—and it’s not just a ripple. It’s a full-blown seismic shift under every industry, every role, every business model. In this episode, I’m unpacking what that actually means for those of us in the retail auto world and beyond as we navigate artificial intelligence. You’ve seen the AI overviews show up before…
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E63: The Call to Ownership with Ryan Michler
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43:28In this powerful episode of Answers from the Stairs, Ryan Michler—founder of Order of Man—joins the conversation to explore what it truly means to lead yourself, your family, and your mission with clarity and conviction. From personal lessons to practical solutions, Ryan shares how embracing sovereignty and responsibility can transform the way men …
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Ep. 671 - The Secret Car Sales Strategy Your Competitors Don't Know About
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23:32We’re throwing it back to one of the most practical and actionable episodes of MC on the Mic—and for good reason. This strategy is so simple, it almost feels too good to be true. But it's exactly the kind of innovative (not inventive) move that the top 1% in sales and service swear by. In this solo episode, I break down a three-step framework that …
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The #1 Thing Dealers Want from Vendors: Communication, Not More Tech with Tina Cuatto
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23:27Send us a text In an industry chasing the next big thing, Tina Cuatto says the real game changer is simple: better vendor communication. AI, vibe coding, and endless vendor promises—dealers are being told the future is already here. But is it? Tina Cuatto from DealerOn joins the Auto Collabs crew to cut through the noise and get real about where th…
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Ep. 670 - GET OUT of the Customer's Way, for crying out loud! with Gary Graves
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26:33In this episode, my guest is Gary Graves, the kind of guy who can build a SaaS platform by day and grade a dirt road by night. One foot in the tech world, the other in the real one. Equal parts futurist and hands-on problem solver, he's spent years collecting and analyzing the conversations dealerships have with their customers—and the insights he’…
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Ep. 669 - Why Tires Might Be Your Dealership’s Most Overlooked Goldmine, with David Pulla
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25:53In this episode, my guest is David Pulla, President of Dynamic Tire, one of Canada’s largest tire distributors. We dive into a part of the business that most dealers overlook—tires—and explore how they’re not just rubber on a rim, but one of the most practical tools for increasing retention, profitability, and service traffic. We talk about how dea…
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Send us a text When your side hustle is building AI that builds companies, you're officially in "mad scientist" territory—in the best way. Nick Askew of Space Auto returns to Auto Collabs and proves once again why he's the dealer tech world's resident mad scientist. In this episode, Nick talks about building an experimental AI-powered company that …
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Nobody Asked... But Recycled Metals Built Your Car with John Sacco
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35:22Send us a text John Sacco reveals how recycled metals are the unsung heroes fueling everything from hospitals to highways, and yes—even your car. John Sacco, owner of Sierra Machinery International, joins Paul J Daly, Kyle Mountsier, and Michael Cirillo to unpack the surprisingly central role of recycled metals in modern life. With his signature fo…
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