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Ep. 660 - How To Turn Friction Points Into Profit Centers, with Jacqui Barker

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Manage episode 482938971 series 59883
Content provided by Michael Cirillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Cirillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, my guest is Jacqui Barker, Global OEM Strategy Director at Keyloop, joining me from the floor of the Toronto International Auto Show.

We get into the real stuff—the behind-the-scenes friction points in today’s car buying journey and what needs to change now if dealerships want to stay relevant in a world of evolving tech and rising customer expectations, and let me tell you—this conversation will challenge how you see digital retailing, data integration, and the customer experience in automotive.

This one’s a must-listen if you’re serious about evolving your dealership experience with purpose (not panic).

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

  continue reading

Chapters

1. Meeting Jackie Barker of Keyloop (00:00:00)

2. Technology and Customer Experience (00:03:26)

3. Reverse Engineering the Car Buying Process (00:07:19)

4. Digital Retail and Agency Models (00:13:29)

5. Simplifying Customer Choices (00:19:28)

6. Connecting Data and Final Thoughts (00:22:03)

681 episodes

Artwork
iconShare
 
Manage episode 482938971 series 59883
Content provided by Michael Cirillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Cirillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, my guest is Jacqui Barker, Global OEM Strategy Director at Keyloop, joining me from the floor of the Toronto International Auto Show.

We get into the real stuff—the behind-the-scenes friction points in today’s car buying journey and what needs to change now if dealerships want to stay relevant in a world of evolving tech and rising customer expectations, and let me tell you—this conversation will challenge how you see digital retailing, data integration, and the customer experience in automotive.

This one’s a must-listen if you’re serious about evolving your dealership experience with purpose (not panic).

- - -
This Episode's Sponsor
FlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted digital ads that convert. Not only that, they work tirelessly to ensure car dealers integrate marketing and operations for a robust and functional growth strategy.

- - -
Leave a Review:
If you're enjoying the podcast, we'd love an honest review here.
- - -
Socials:
Follow on LinkedIn
Follow on YouTube
Follow on Facebook

  continue reading

Chapters

1. Meeting Jackie Barker of Keyloop (00:00:00)

2. Technology and Customer Experience (00:03:26)

3. Reverse Engineering the Car Buying Process (00:07:19)

4. Digital Retail and Agency Models (00:13:29)

5. Simplifying Customer Choices (00:19:28)

6. Connecting Data and Final Thoughts (00:22:03)

681 episodes

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