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Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Capture Better Photos for Your Gym Events, with Jenni Girtman
Manage episode 521440684 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark.
Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, her tips can help you create compelling images that attract and retain more clients.
From creating a shot list to simple editing tricks, this conversation is packed with actionable tips anyone can use — whether you're shooting a gym anniversary party or a 5K event.
👤 Guest Name: Jenni Girtman
Bio:
Jenni Girtman is a professional photographer with decades of experience, including photojournalism at major newspapers and corporate event coverage. She runs two Atlanta-based photography businesses — Atlanta Event Photography and Life on Film Photography — specializing in everything from Fortune 500 events to bar and bat mitzvahs.
Links:
- Website: https://atlantaeventphotography.com
- Life on Film Photography: https://lifeonfilmphotography.com
🎯 Episode Outline
Planning Photos That Help Your Business
- Why visuals matter for fitness marketing
- Why most gyms fall short with event photography
Pre-Event Strategy: Assign, Plan, Scout
- Assigning a photographer
- Building a basic shot list
- Understanding your venue and light
How to Shoot Like a Pro (Without Being One)
- Three pillars: fill the frame, clean background, strong subject
- Beginning-middle-end storytelling
- Tips for better smartphone settings
Editing and Posting for Impact
- Simple edits you can do on your phone
- Cropping and filters to enhance usability
- Matching photo format to platform (IG, FB, website)
Bonus: Jenni's Live Photo Review
- Real-time examples of good and bad shots
- What to fix and how to fix it
⏱️ Timestamps
00:00 – Why photos are crucial for gym marketing
01:15 – Meet Jenni Girtman
04:50 – Common photo fails at gym events
06:45 – How to prep: assign, list, scout
09:45 – Capturing beginning, middle, and end of events
13:20 – 3 keys to better composition
20:10 – Smartphone camera settings for quality
28:00 – Easy editing tips for non-photographers
30:00 – Live photo examples from Jenni’s work
36:45 – Connect with Jenni online
🎤 Host: Jay Croft
Helping fitness professionals grow with content that connects to the over-50 market.
🌐 Podcast Website: https://primefitcontent.com
📬 Calls to Action:
- 📘 Book a free strategy call: https://primefitcontent.com/contact
- 📱 Follow on Instagram: https://www.instagram.com/primefitcontent
💡 Loved this episode? Share it with a fellow fitness pro or tag us on socials using #OptimalAgingPodcast
Chapters
1. Why Event Photos Matter For Gyms (00:00:00)
2. Meet Jenny: Journalism To Events (00:03:25)
3. Assign A Photographer And Pre-Plan (00:05:20)
4. Build A Shot List With Outcomes (00:08:30)
5. Storytelling: Beginning, Middle, End (00:10:40)
6. Marketing To 50+: What To Capture (00:13:08)
7. Phone Settings And File Size (00:15:52)
8. The Big Three: Fill Frame, Center, Clean Background (00:18:00)
9. Orientation And Cropping For Platforms (00:22:40)
10. Simple Editing On Your Phone (00:25:00)
11. Examples: Moments, Logos, And Fixes (00:29:00)
12. Closing Advice And Jenny’s Services (00:35:30)
184 episodes
Share
Manage episode 521440684 series 2798350
Content provided by Jay Croft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Croft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Optimal Aging Podcast, host Jay Croft is joined by veteran photojournalist Jenni Girtman, who shares practical, low-tech strategies for taking better photos at gym events. If you're running a fitness business and working with clients over 50, you know how powerful visuals can be — but most gyms miss the mark.
Jenni breaks down how to prep for events, what to shoot, and how to edit photos so they tell a story and elevate your brand. Even if all you have is a smartphone, her tips can help you create compelling images that attract and retain more clients.
From creating a shot list to simple editing tricks, this conversation is packed with actionable tips anyone can use — whether you're shooting a gym anniversary party or a 5K event.
👤 Guest Name: Jenni Girtman
Bio:
Jenni Girtman is a professional photographer with decades of experience, including photojournalism at major newspapers and corporate event coverage. She runs two Atlanta-based photography businesses — Atlanta Event Photography and Life on Film Photography — specializing in everything from Fortune 500 events to bar and bat mitzvahs.
Links:
- Website: https://atlantaeventphotography.com
- Life on Film Photography: https://lifeonfilmphotography.com
🎯 Episode Outline
Planning Photos That Help Your Business
- Why visuals matter for fitness marketing
- Why most gyms fall short with event photography
Pre-Event Strategy: Assign, Plan, Scout
- Assigning a photographer
- Building a basic shot list
- Understanding your venue and light
How to Shoot Like a Pro (Without Being One)
- Three pillars: fill the frame, clean background, strong subject
- Beginning-middle-end storytelling
- Tips for better smartphone settings
Editing and Posting for Impact
- Simple edits you can do on your phone
- Cropping and filters to enhance usability
- Matching photo format to platform (IG, FB, website)
Bonus: Jenni's Live Photo Review
- Real-time examples of good and bad shots
- What to fix and how to fix it
⏱️ Timestamps
00:00 – Why photos are crucial for gym marketing
01:15 – Meet Jenni Girtman
04:50 – Common photo fails at gym events
06:45 – How to prep: assign, list, scout
09:45 – Capturing beginning, middle, and end of events
13:20 – 3 keys to better composition
20:10 – Smartphone camera settings for quality
28:00 – Easy editing tips for non-photographers
30:00 – Live photo examples from Jenni’s work
36:45 – Connect with Jenni online
🎤 Host: Jay Croft
Helping fitness professionals grow with content that connects to the over-50 market.
🌐 Podcast Website: https://primefitcontent.com
📬 Calls to Action:
- 📘 Book a free strategy call: https://primefitcontent.com/contact
- 📱 Follow on Instagram: https://www.instagram.com/primefitcontent
💡 Loved this episode? Share it with a fellow fitness pro or tag us on socials using #OptimalAgingPodcast
Chapters
1. Why Event Photos Matter For Gyms (00:00:00)
2. Meet Jenny: Journalism To Events (00:03:25)
3. Assign A Photographer And Pre-Plan (00:05:20)
4. Build A Shot List With Outcomes (00:08:30)
5. Storytelling: Beginning, Middle, End (00:10:40)
6. Marketing To 50+: What To Capture (00:13:08)
7. Phone Settings And File Size (00:15:52)
8. The Big Three: Fill Frame, Center, Clean Background (00:18:00)
9. Orientation And Cropping For Platforms (00:22:40)
10. Simple Editing On Your Phone (00:25:00)
11. Examples: Moments, Logos, And Fixes (00:29:00)
12. Closing Advice And Jenny’s Services (00:35:30)
184 episodes
All episodes
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continue reading
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