AI is everywhere in retail, but the real test for car dealers is whether it actually helps sell cars or just burns trust.

In this episode, we break down the fine line between AI that assists and AI that feels like spam. From price-drop automation to appointment scheduling, from personalized follow-ups to dust-covered inventory, the conversation digs into where AI adds value and where it goes too far.

You’ll hear:

• Why consumers get fatigued when AI is obvious

• How missed price-drop actions bury inventory for 365+ days

• The “two metrics” that really define a sale: price and trust

• Why too much automation kills authenticity

• The dealer advantage of tools built by people who lived the lot

If you’re tired of AI hype and want to know what actually works in a dealership, this one’s for you.