We’re Vanja Terzić and Eli Mishal. Dealers first, now 13 years running Goxee. This podcast is the unfiltered reality of building software that actually fixes dealership problems. We break down what we’ve rolled out, why we built it the way we did, and how it played out when dealers used it in their stores. You’ll hear about the good, the bad, and the adjustments we had to make along the way. We talk about things that hit your desk every day: pricing cars to the market, aging and turn, recon delays, CRM and lead quality, market comps, photo AI, and the processes that cut time-to-line and improve gross. No vendor spin. No sponsorships. No ads. Just two guys who’ve lived the grind, sharing what’s working and what isn’t. If you’re a dealer principal, GM, GSM, used car manager, BDC lead, or anyone building tools for this industry - this is for you.