We’re Vanja Terzić and Eli Mishal. Dealers first, now 13 years running Goxee. This podcast is the unfiltered reality of building software that actually fixes dealership problems. We break down what we’ve rolled out, why we built it the way we did, and how it played out when dealers used it in their stores. You’ll hear about the good, the bad, and the adjustments we had to make along the way. We talk about things that hit your desk every day: pricing cars to the market, aging and turn, recon ...
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Eli Mishal Podcasts
1
Stop Guessing Car Prices | Dealer's Real-Time Market Data + AI Suggestions
1:03:46
1:03:46
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1:03:46
Pricing is moving every day. Your lot is full, days-to-turn is climbing, and “check comps later” quietly erases margin. In this episode we show how dealers can price with same-day market data, re-engage every warm shopper automatically on a drop, and use AI price suggestions with reasons so you know when to move, and when not to. What you’ll take a…
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1
Fake Leads, Real Costs: Dealers and the Marketing Blind Spot
50:37
50:37
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50:37
In this episode of Dealer Insiders, we break down the real marketing problems costing car dealers time, money, and sales from paying for fake leads to tracking the wrong metrics. We cover how to identify lead quality, fix broken attribution, and make data-driven decisions that actually improve ROI. Whether you’re navigating ad contracts, questionin…
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1
AI in Car Sales: Assistant or Spam Machine?
50:39
50:39
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50:39
AI is everywhere in retail, but the real test for car dealers is whether it actually helps sell cars or just burns trust. In this episode, we break down the fine line between AI that assists and AI that feels like spam. From price-drop automation to appointment scheduling, from personalized follow-ups to dust-covered inventory, the conversation dig…
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1
Is AI Helping You Dealers Sell More… or Just Confusing Everyone?
1:09:42
1:09:42
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1:09:42
Car dealers are being sold the promise of AI, but are they buying into the wrong parts? In this episode, we dig into the real problems AI should be solving inside a dealership. From aging and acquisitions to marketing waste and misused chatbots. Most vendors are selling chat AI that sounds good but misses the mark. If you’re a GM, owner, or decisio…
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