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Content provided by Jeannie Walters, CCXP, Jeannie Walters, and CCXP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeannie Walters, CCXP, Jeannie Walters, and CCXP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Marketing to CX Skills

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Manage episode 485232216 series 3424323
Content provided by Jeannie Walters, CCXP, Jeannie Walters, and CCXP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeannie Walters, CCXP, Jeannie Walters, and CCXP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There's a world of opportunity waiting for marketing professionals looking to pivot into customer experience. In this episode, we tackle a timely question from a recent graduate wondering how to leverage his marketing background to break into CX.
Marketing and customer experience share significant DNA - both focus on understanding customers, building relationships, and communicating value. The key difference? While marketing often zeroes in on conversion, CX professionals must adopt a holistic view of the entire customer journey. Your marketing skills in audience segmentation, messaging, and basic journey mapping provide a solid foundation, but success in CX requires shifting your perspective to consider how customers feel at every touchpoint, from first awareness through ongoing loyalty and even departure. The full customer journey extends far beyond the sale.
You have foundational skills that will set you apart in customer experience, and you're joining a field known for collaboration and knowledge sharing. Connect with the CX community, explore resources like our Learning Center at experienceinvestigators.com, and embrace the journey of continuous growth that defines this dynamic profession.

Resources Mentioned:
Experience Investigators -- https://experienceinvestigators.com
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Take the CXI Compass™ assessment -- http://cxicompass.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

  continue reading

125 episodes

Artwork
iconShare
 
Manage episode 485232216 series 3424323
Content provided by Jeannie Walters, CCXP, Jeannie Walters, and CCXP. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeannie Walters, CCXP, Jeannie Walters, and CCXP or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There's a world of opportunity waiting for marketing professionals looking to pivot into customer experience. In this episode, we tackle a timely question from a recent graduate wondering how to leverage his marketing background to break into CX.
Marketing and customer experience share significant DNA - both focus on understanding customers, building relationships, and communicating value. The key difference? While marketing often zeroes in on conversion, CX professionals must adopt a holistic view of the entire customer journey. Your marketing skills in audience segmentation, messaging, and basic journey mapping provide a solid foundation, but success in CX requires shifting your perspective to consider how customers feel at every touchpoint, from first awareness through ongoing loyalty and even departure. The full customer journey extends far beyond the sale.
You have foundational skills that will set you apart in customer experience, and you're joining a field known for collaboration and knowledge sharing. Connect with the CX community, explore resources like our Learning Center at experienceinvestigators.com, and embrace the journey of continuous growth that defines this dynamic profession.

Resources Mentioned:
Experience Investigators -- https://experienceinvestigators.com
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Take the CXI Compass™ assessment -- http://cxicompass.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

  continue reading

125 episodes

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