Go offline with the Player FM app!
Marketing to CX Skills
Manage episode 485232216 series 3424323
There's a world of opportunity waiting for marketing professionals looking to pivot into customer experience. In this episode, we tackle a timely question from a recent graduate wondering how to leverage his marketing background to break into CX.
Marketing and customer experience share significant DNA - both focus on understanding customers, building relationships, and communicating value. The key difference? While marketing often zeroes in on conversion, CX professionals must adopt a holistic view of the entire customer journey. Your marketing skills in audience segmentation, messaging, and basic journey mapping provide a solid foundation, but success in CX requires shifting your perspective to consider how customers feel at every touchpoint, from first awareness through ongoing loyalty and even departure. The full customer journey extends far beyond the sale.
You have foundational skills that will set you apart in customer experience, and you're joining a field known for collaboration and knowledge sharing. Connect with the CX community, explore resources like our Learning Center at experienceinvestigators.com, and embrace the journey of continuous growth that defines this dynamic profession.
Resources Mentioned:
Experience Investigators -- https://experienceinvestigators.com
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Take the CXI Compass™ assessment -- http://cxicompass.com
Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
125 episodes
Manage episode 485232216 series 3424323
There's a world of opportunity waiting for marketing professionals looking to pivot into customer experience. In this episode, we tackle a timely question from a recent graduate wondering how to leverage his marketing background to break into CX.
Marketing and customer experience share significant DNA - both focus on understanding customers, building relationships, and communicating value. The key difference? While marketing often zeroes in on conversion, CX professionals must adopt a holistic view of the entire customer journey. Your marketing skills in audience segmentation, messaging, and basic journey mapping provide a solid foundation, but success in CX requires shifting your perspective to consider how customers feel at every touchpoint, from first awareness through ongoing loyalty and even departure. The full customer journey extends far beyond the sale.
You have foundational skills that will set you apart in customer experience, and you're joining a field known for collaboration and knowledge sharing. Connect with the CX community, explore resources like our Learning Center at experienceinvestigators.com, and embrace the journey of continuous growth that defines this dynamic profession.
Resources Mentioned:
Experience Investigators -- https://experienceinvestigators.com
Learn more about CXI Membership™ and apply -- http://CXIMembership.com
Take the CXI Compass™ assessment -- http://cxicompass.com
Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
125 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.