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Fresh Experiences in B2B CX
Manage episode 509295652 series 3424323
Complacency can creep into even the strongest B2B partnerships. This episode shares practical ways to keep long-term relationships fresh, valuable, and resilient—without changing your core product. From proactive reviews and co-created thought leadership to milestone moments and small human gestures, you’ll learn how to spark momentum your clients can feel and measure.
We also explore a “Disruptor Day” exercise to out-innovate yourself, reduce friction, and design micro-surprises that remind clients they’re seen and valued. Through the lenses of goals, fears, and energy, you’ll see how to turn satisfaction into advocacy.
Press play to protect key accounts and strengthen partnerships—and don’t forget to subscribe, share with your team, and leave a review with one change you’ll try this quarter.
Resources Mentioned:
Experience Investigators Website -- https://experienceinvestigators.com
Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
Chapters
1. Fresh Experiences in B2B CX (00:00:00)
2. B2B vs B2C: What’s Different (00:00:05)
3. Listener Question: Keeping It Fresh (00:00:19)
4. Complacency Risk in Long Partnerships (00:01:35)
5. Proactive Check-Ins on Evolving Goals (00:02:31)
6. Bring Insight: Thought Leadership & Inclusion (00:03:18)
7. Celebrate Milestones & Go Behind the Scenes (00:03:39)
8. Micro-Moments and Surprise Gestures (00:06:28)
9. Rekindle Curiosity for Existing Clients (00:08:12)
10. Disruption Pressure & Journey Audits (00:09:56)
11. Run a “Disruptor Day” (00:10:10)
12. Final Prompts, Resources, and CTA (00:10:45)
136 episodes
Manage episode 509295652 series 3424323
Complacency can creep into even the strongest B2B partnerships. This episode shares practical ways to keep long-term relationships fresh, valuable, and resilient—without changing your core product. From proactive reviews and co-created thought leadership to milestone moments and small human gestures, you’ll learn how to spark momentum your clients can feel and measure.
We also explore a “Disruptor Day” exercise to out-innovate yourself, reduce friction, and design micro-surprises that remind clients they’re seen and valued. Through the lenses of goals, fears, and energy, you’ll see how to turn satisfaction into advocacy.
Press play to protect key accounts and strengthen partnerships—and don’t forget to subscribe, share with your team, and leave a review with one change you’ll try this quarter.
Resources Mentioned:
Experience Investigators Website -- https://experienceinvestigators.com
Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)
Chapters
1. Fresh Experiences in B2B CX (00:00:00)
2. B2B vs B2C: What’s Different (00:00:05)
3. Listener Question: Keeping It Fresh (00:00:19)
4. Complacency Risk in Long Partnerships (00:01:35)
5. Proactive Check-Ins on Evolving Goals (00:02:31)
6. Bring Insight: Thought Leadership & Inclusion (00:03:18)
7. Celebrate Milestones & Go Behind the Scenes (00:03:39)
8. Micro-Moments and Surprise Gestures (00:06:28)
9. Rekindle Curiosity for Existing Clients (00:08:12)
10. Disruption Pressure & Journey Audits (00:09:56)
11. Run a “Disruptor Day” (00:10:10)
12. Final Prompts, Resources, and CTA (00:10:45)
136 episodes
All episodes
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