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Episode #80 of the Data Center Go-to-Market Podcast provides valuable insights into the data center industry from the perspective of Aaron Casey, President of Tubbesing Solutions. Listeners will learn about Aaron's unexpected career journey that led him to the data center space and his advice for young people interested in pursuing technical roles. The discussion also covers Tubbesing Solutions' innovative Lunch and Learn education series, the challenges of balancing education and sales goals, and the evolving power and density requirements shaping the future of data centers. This episode is a must-watch for anyone seeking to understand the critical role of trusted advisors and solution providers in the dynamic data center ecosystem.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:34 Introducing Aaron Casey, President at Tubbesing Solutions

1:01 The Career Journey to Engineering Data Centers and Critical Facilities Power Solutions

3:47 Advice for Entry-Level Data Center Careers and Client-Facing Jobs

7:25 Often Overlooked Data Center Energy-Savings and Sustainability Gains with Motion Detectors and Solar

8:55 Advice for Mid-Career Data Center Professionals

10:55 Biggest Data Center Power, People, and Education Problems: Hyperscalers, School Districts, Hospitals

13:33 Educating Clients on Data Center Power and Mission Critical Facilities and Related Topics at Tubbesing

14:38 Tubbesing Lunch & Learn Series with 200+ Guests Hosted and 9 Technical Topics Covered

17:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

17:48 How to Start a Data Center Lunch and Learn Program (and the Biggest Challenge with Bringing Value)

22:41 Prioritizing Local Data Center Lunch and Learn Investment Over National Data Center Conferences

24:10 Managing Data Center Sales Team Expectations on Playing the Long Game with Educational Lunch and Learns

25:54 Hosting Your Own Data Center Events at Your Own Office/Training Facility

27:42 From Data Center Lunch and Learns to Data Center Webinars, Live Streams, On-Demand Video, and Podcasts

30:45 Changing Role of Data Center Sales Professionals as Educators and Trusted Advisors

34:05 The Future of Leading a Mission-Critical Services, Solutions, and Software Provider

37:20 Who to Interview Next on the Data Center Go-to-Market Podcast

38:36 Aaron Casey (Connect with on LinkedIn) and Tubbesing Solutions (Follow on LinkedIn and Website)

39:10 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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