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In episode #79 of the Data Center Go-to-Market Podcast, host Joshua Feinberg tackles a variety of sales and marketing challenges facing the data center industry. You'll learn how a data center services and IT asset disposition company can generate more qualified leads, strategies for selling colocation, point-of-presence, and disaster recovery services to enterprise IT clients, and best practices for modernizing the sales and marketing approach for a data center construction company. Feinberg also covers tactics for tracking email engagement, marketing a small data center with limited space, and ensuring data center integration clients become referenceable. This episode is a must-watch for sales, marketing, and go-to-market professionals in the data center ecosystem.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

1:23 Introducing Joshua Feinberg, CEO at DCSMI

2:22 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 25

3:42 How a data center services and IT asset disposition company can generate more highly qualified leads

20:02 How data center providers can sell to enterprise IT using colocation for POP sites and DRaaS

32:07 How a data center builder can modernize its sales and marketing

42:40 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

43:39 How data center providers can track emails for lead generation

1:00:16 How to market a small data center with only about 1400 sq ft available to lease

1:10:47 How data center integrators can make sure clients become referenceable after the experience

1:2:22 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:23:21 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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