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In episode #53 of the Data Center Go-to-Market Podcast, you’ll learn invaluable insights on how to effectively engage and influence key decision-makers like CTOs and CIOs in the data center industry. You'll discover strategies for positioning your company as the go-to expert, building trust through content and events, and improving lead generation. Gain practical tips for creating a compelling value proposition, understanding the budgeting process for new data center projects, and convincing hyperscale customers to partner instead of self-constructing. This episode is a must-watch for sales, marketing, and go-to-market professionals looking to elevate their game in the data center space.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:57 Introducing How to Market and Sell to CTOs and CIOs

1:53 How to find the right CTO or CIO decision-maker

7:36 How to improve CTO and CIO lead generation for a data center-related business

12:54 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

13:32 How to create a compelling CTO or CIO value proposition with your data center messaging

20:10 How to understand the budgeting process for new data center projects

23:17 How to convince hyperscaler customers to give up on self-construction

26:57 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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