Best hepp Podcasts (2026)

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EP336 Getting Fired, Getting Better: A PPC Redemption Story ft Anthony Higman 48:51

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16h ago48:51

48:51

In this episode of PPC Live The Podcast, Anu Adegbola interviews Anthony Higman, CEO of AdSquire, who shares his journey in the world of paid search, the mistakes he's made, and the lessons learned along the way. Anthony discusses the importance of building trust with clients, navigating client relationships, and the significance of agency consiste…

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103: Office Hours | Case Studies: Paid Media and CRM - Closing the Attribution Gap 9:21

2d ago9:21

9:21

Send us a text What if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn’t a mystery businesses have to live with. This problem, the attribution gap, can be solved through methodical thinking, technical capability, and a willingness to build the infrast…

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Inside the Univ. of Illinois’ Massive Strip-Till Fertility Trial 45:30

13d ago45:30

45:30

On this episode of the Strip-Till Farmer podcast, brought to you by Yetter Farm Equipment, Jared Fender, senior research specialist at the Univ. of Illinois Crop Physiology Lab, shares new insights from the first full year of a massive strip-till trial.By Strip-Till Farmer

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EP335 - The PPC Restructure That Tanked Performance ft Nadia Mursal 43:41

19d ago43:41

43:41

Summary In this episode of the PPC Live podcast, host Anu Adegbola speaks with Nadia Mursal about the importance of learning from mistakes in the digital marketing industry. They discuss Nadia's personal experiences with account restructuring, the significance of strong client relationships, and the role of management in fostering a supportive team…

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Ep. 121 - What is the Asian Studies Minor? 26:38

24d ago26:38

26:38

Matt and Julian sit down with the incredible Dr. Kirk Kanesaka — scholar, global traveler, and proud champion of the Asian Studies minor at CSUSB. Dr. Kanesaka shares how Asian Studies at CSUSB blends culture, health, business, food, and even community internships into a vibrant, hands-on learning experience. Whether you’re an anime lover, a foodie…

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EP334 - When Location Targeting Goes Rogue ft Sophie Fell 35:21

29d ago35:21

35:21

Summary In this episode of PPC Live The Podcast , host Anu Adegbola speaks with PPC expert Sophie Fell about her significant mistake involving location targeting in a campaign. They discuss the importance of double-checking campaign settings, effective client communication when mistakes happen, and the common pitfalls in PPC campaigns. Sophie empha…

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102: Office Hours | From Journalism to SEO Strategy: Dorit Sasson on Writing, Mentorship, and the Human Side of Search 42:03

30d ago42:03

42:03

Send us a text In this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit dis…

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Strip-Tiller Shares Recipe for 100-Bushel Soybeans 21:21

1M ago21:21

21:21

On this episode of the Strip-Till Farmer podcast, brought to you by Yetter Farm Equipment, Bryan Severs, who no-tills non-GMO soybeans and strip-tills corn across 5,000 acres in Potomac, Ill., shares his program for raising high-yielding soybeans.By Strip-Till Farmer

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EP333 - When Consent Mode Kills Conversions ft Nils Rooijmans 42:21

1M ago42:21

42:21

In this episode of PPC Live The Podcastt, host Anu Adegbola interviews PPC expert Nils Rooijmans, who shares his experiences with mistakes in Google Ads management. Nils discusses the importance of monitoring alerts from Google, the significance of proper onboarding for new clients, and the necessity of conversion tracking. He emphasizes the value …

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EP332 - 10K Down the Drain ft Boris Beceric 37:03

2M ago37:03

37:03

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversatio…

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101: From CEO to Trusted Mentor: Peter Lang’s Journey Through Agency Acquisitions 40:28

2M ago40:28

40:28

Send us a text Peter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former agency CEO who executed eight acquisitions before his successful exit in 2022, he offers l…

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Ep. 120 - Think Smarter, Not Faster: AI Miles on Learning in the Age of Tech - CSUSB Advising Podcast 15:28

2M ago15:28

15:28

🎙️ AI Miles & The Future of Learning: A Chat About Curiosity, College, and Keeping It Real 🤖 Ever wondered what it’s like to interview an AI with personality? In this episode, Advisor Matt chats with Miles, a witty and insightful AI voice companion from Sesame AI, to talk about how technology is reshaping college life from study habits and stress t…

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EP331 - The £15,000 Landing Page Mistake ft Dale Olorenshaw 38:49

2M ago38:49

38:49

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career. Takeaways: In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake th…

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Finding Strip-Till Success in Multiple Locations with Luke Koffman 24:55

2M ago24:55

24:55

On this episode of the Strip-Till Farmer podcast, brought to you by Yetter Farm Equipment, we sit down with Illinois custom strip-tiller Luke Koffman. Koffman, who started strip-tilling several years ago on his family farm, now helps others implement the practice on thousands of acres and different soil types across Illinois.…

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EP330 - How Ignoring Red Flags Cost Us ft Chris Ridley 44:28

2M ago44:28

44:28

In this episode of PPC Live The Podcast, Anu Adegbola welcomes Chris Ridley, a paid media team lead at Evaluted, to discuss the importance of recognizing red flags during client onboarding, the significance of communication and team support, and the common mistakes made in the PPC industry. Chris shares his personal experiences with client relation…

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100: Office Hours | Episode 100: The Mentors Who Made Us (Best Mentorship Stories) 1:17:00

2M ago1:17:00

1:17:00

Send us a text Join the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from friends, mentors, and industry leaders whose guidance and support have shaped careers, lifetimes, and communities. This milestone episode shines a spotlight on the profound impact of mentorship and…

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Strip-Till Farmer Road Trip Uncovers New Toolbars, Attachments & Technology 29:48

2M ago29:48

29:48

On this episode of the Strip-Till Farmer podcast, brought to you by Yetter Farm Equipment, get the scoop on the latest strip-till tools, technology and trends that we uncovered during our recent travels. The Strip-Till Farmer editorial team traveled to several shows and field days this year, from the Commodity Classic to the Farm Progress Show and …

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Ep. 119 - Archaeology Uncovered: Careers, Myths, and Discoveries with Dr. Guy Hepp 16:45

2M ago16:45

16:45

🎙️ Archaeology Uncovered: Careers, Myths, and Discoveries with Dr. Guy Hepp Grab your metaphorical shovel and join cohosts Matt Markin and Aurora Shiva Prasad as they unearth the fascinating world of archaeology with Dr. Guy Hepp, Professor of Anthropology at CSUSB! 🏺 In this episode, Dr. Hepp shares his unexpected journey from art and creative wri…

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099: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode) - Part 2 1:02:16

3M ago1:02:16

1:02:16

Send us a text If you loved Part 1 of our She Leads Digital series, you’re in for another round of inspiring career journeys, bold pivots, and hard-won wisdom from incredible women shaping the future of digital marketing. In this continuation episode, we dive deeper into themes of mentorship, education, career training, and professional development…

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Young Farmers Panel First-Generation Strip-Tiller James Hepp & Leopold Award Recipient Joel Reddick 34:18

3M ago34:18

34:18

On this episode of the Strip-Till Farmer podcast, brought to you by Yetter Farm Equipment, technology editor Noah Newman sits down with young farmers James Hepp and Joel Reddick for a discussion about their strip-till and no-till systems, and the challenges they face as young farmers.By Strip-Till Farmer

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EP329 - Fired from My First PPC Job ft Jack Hepp 34:08

3M ago34:08

34:08

In this episode of PPC Live, Anu Adegbola interviews Jack Hepp, who shares his journey into digital marketing, including the challenges he faced, such as getting fired from his first job. Jack discusses the importance of communication, networking, and the role of AI in marketing. He emphasizes the need for transparency and understanding the fundame…

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Ep. 118 - Spring into Registration: Tips, Tricks, and Advisor Secrets 21:23

3M ago21:23

21:23

Spring registration is here, Coyotes! 🐾 Join Matt, Aurora, and Julian from the CSUSB Academic Advising office as they tackle your most common registration questions—from planning your schedule and mastering the waitlist game to handling those pesky error messages. Whether you’re a first-year student or heading into your final semester, this episode…

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EP328 - Account Structures & PMax Fails ft Susan Yen 40:16

3M ago40:16

40:16

In this episode of PPC Live The Podcast, Anu Adegbola interviews Susan Yen, a seasoned PPC strategist, discussing her journey from New England to Texas, her experiences at Brighton SEO, and the importance of a holistic approach to marketing. They delve into the significance of proper campaign structuring, the challenges of Performance Max campaigns…

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098: Office Hours | What AI Can’t Do: Leading with Empathy in a Remote World with Sarah Cuesta 27:46

3M ago27:46

27:46

Send us a text In this deeply human episode, Optidge’s own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can’t do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical hypnotherapy to people operations, Sarah unpacks how trust, structure, and culture fuel successful tea…

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Ep. 117 - Cultural Anthropology: Careers, Misconceptions, and Meaning-Making 24:29

3M ago24:29

24:29

Ever wondered how cultural anthropology helps us make sense of the world—and our place in it? In this episode of the CSUSB Advising Podcast, hosts Matt Markin and Aurora Shiva Prasad sit down with Dr. Hareem Khan, Associate Professor of Anthropology, to explore the fascinating world of cultural anthropology. From her own winding journey through col…

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Strip-Till, Covers Help Basse’s Farms Overcome Historic Flooding 26:01

3M ago26:01

26:01

On this episode of the Strip-Till Farmer podcast, brought to you by Yetter Farm Equipment, we’re headed to Basse’s Farms in Colgate, Wis., for Pumpkin Fest 2025! Blake Basse fills us in on the family’s switch to strip-till and cover crops, and the impact it’s having on their world-famous pumpkins.By Strip-Till Farmer

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EP327 - Black Friday Blackout: When Ad Schedules Go Wrong ft. Ayisha Yousef 37:22

3M ago37:22

37:22

Summary In this episode of PPC Live, Anu Adegbola interviews Aisha Youssef, a paid media e-commerce specialist. They discuss Aisha's journey in the marketing world, focusing on a significant mistake she made during a Black Friday campaign. Aisha shares insights on the importance of learning from failures, effective client communication, and the rol…

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Ep. 116 - What is the MA in Archaeology? 35:16

3M ago35:16

35:16

Thinking about grad school? Love history, culture, and hands-on learning? In this episode of the CSUSB Advising Podcast, Matt and Julian chat with Dr. Matthew Des Lauriers, Program Director of the Master of Arts in Applied Archaeology at CSUSB! Here’s what you’ll learn: 💼 Why over 95% of graduates find jobs in the field 🔍 What makes CSUSB’s program…

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EP326 - When Best Practices Backfire ft Aashna Makin 32:28

3M ago32:28

32:28

Summary In this episode of PPC Live The Podcast, Anu Adegbola interviews Aashna Makin, a senior paid ad specialist with extensive experience in managing campaigns across various industries. They discuss Aashna's early career mistakes, the importance of taking ownership of campaigns, and common errors in PPC management. The conversation emphasizes t…

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097: From Power Tools to Paid Media: Jack Hepp’s Blueprint for Local Ads Success 40:25

3M ago40:25

40:25

Send us a text Before he was building ad campaigns, Jack Hepp was building houses. Now he runs Industrious Marketing, helping local businesses grow through hands-on paid media advertising strategy. In this episode, Jack shares how getting fired early shaped his marketing career, discusses the mentors who sharpened his skills, and why clear pricing …

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Ep. 115 - Hidden Gem at CSUSB: The Anthropology Museum 21:58

3M ago21:58

21:58

Step into one of CSUSB’s best-kept secrets—the Anthropology Museum! In this episode, cohosts Matt Markin and Julian Trujillo chat with Dr. Arianna Huhn, Museum Director and Anthropology Professor, about how this student-powered space blends culture, creativity, and community. From powerful exhibits that share hidden stories to hands-on opportunitie…

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Residue Challenges Inspire Strip-Tiller to Build Combine Attachment 16:45

4M ago16:45

16:45

On this episode of the Strip-Till Farmer podcast, brought to you by Environmental Tillage Systems, we’re headed to Walnut, Ill., to catch up with strip-tiller Tanner Schoff. Schoff strip-tills corn, no-tills soybeans and uses cover crops. He recently created the Rezidue Reaper tillage attachment tool for combines to manage the heavy residue in his …

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EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai 43:46

4M ago43:46

43:46

In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of cli…

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EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers 34:10

4M ago34:10

34:10

In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and…

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096: Leading With Love: Mohammad Anwar on Redefining Marketing and Mentorship 46:31

4M ago46:31

46:31

Send us a text Mohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his approach to business and marketing. From early culture shocks in both Saudi Arabia and rural Kansas, to guiding executives through challenges today, his story highlights how trust, storyt…

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Ep. 114 - Hospitality Pathways: Preparing Students for the Industry 44:26

4M ago44:26

44:26

🎓✨ Thinking about a career in hospitality or tourism? In this episode, Dr. Joseph Tormey, founding director of CSUSB’s Hospitality Management program on the Palm Desert Campus, breaks down the two exciting pathways available: the BA in Administration with a concentration in Hospitality Management and the BA in Hospitality and Tourism. Learn how eac…

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EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander 46:07

4M ago46:07

46:07

In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of…

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Strip-Tilling in Poorly Drained Soils with Westin Arseneau 19:17

4M ago19:17

19:17

On this episode of the Strip-Till Farmer podcast, brought to you by Environmental Tillage Systems, Westin Arseneau explains how strip-till boosts his efficiency and profitability in the challenging soils of his east central Illinois farm.By Strip-Till Farmer

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095: AI Answers: The Future of SEO is Already Here (Office Hours) 9:25

4M ago9:25

9:25

Send us a text In this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility. From the shift away from rankings to the rise of Generative Engine Optimization (GEO), Danny breaks down what marketers need to know now, and how to stay visible an…

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A Strip-Till Origin Story with Rich Follmer 1:00:19

5M ago1:00:19

1:00:19

On this episode of the Strip-Till Farmer podcast, brought to you by Environmental Tillage Systems (ETS), we catch up with the “Grandfather of Strip-Till” Rich Follmer. While growers were moving toward no-tilled soybeans in a big way during the 1980s and ‘90s, no-tilled corn acres remained somewhat flat. Many farmers feared they would have problems …

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EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff 38:44

5M ago38:44

38:44

In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals. Reva emphasi…

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Ep. 113 - College Advice from AI? Our Chat with AI "Maya" 15:11

5M ago15:11

15:11

What happens when your academic advisors interview… an AI? 🤖 In this special episode, Matt and Olga sit down with “Maya,” an AI created by Sesame, to see what advice it has for CSUSB students. From study tips to making friends, from internships to defining success, Maya has plenty to say and maybe even surprises us along the way! ⚠️ Important Note:…

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EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy 43:14

5M ago43:14

43:14

In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategie…

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094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller 34:57

5M ago34:57

34:57

Send us a text Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable. From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional alignment, and no-nonsense mentorship. In this episode, she joins Danny Gavin to unpack the real ch…

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What the Numbers Say About Strip-Till Compared to Other Systems 57:19

5M ago57:19

57:19

On this episode of the Strip-Till Farmer podcast, brought to you by Environmental Tillage Systems (ETS), Jodi DeJong-Hughes shares strip-till insights from over 20 years of comparative tillage research.By Strip-Till Farmer

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EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton 33:39

5M ago33:39

33:39

In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campai…

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Ep. 112 - What is the Child, Adolescent, and Family Studies major? 21:23

5M ago21:23

21:23

In this episode, Matt and Olga sit down with Dr. Amanda Wilcox-Herzog, Professor and Chair of the Child, Adolescent, and Family Studies department at CSUSB. Dr. Wilcox-Herzog shares her journey from classrooms to higher education leadership and sheds light on what makes the BA in Child, Adolescent, and Family Studies a dynamic, hands-on, and career…

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EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gareth Westhead 35:16

5M ago35:16

35:16

In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his…

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093: You Want One Person to Do All That?! Real Talk on Marketing Jobs in 2025 41:13

5M ago41:13

41:13

Send us a text What started as a frustrated student’s question turns into two powerful interviews about the chaos of modern marketing job descriptions. Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary. From ov…

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EP328 - The Location Targeting Error That Strengthened Client Relations ft Elisabetta Nicoli 34:56

6M ago34:56

34:56

In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a …

Hepp Podcasts